New Ford Fusion Sport Gives Owners of German Sedans 380 Reasons to Change Their Lederhosen
June 09 2016 - 11:00AM
Business Wire
- Following success with Explorer Sport
and Edge Sport, Ford seeks to woo performance car buyers –
including those considering Audi, BMW and Mercedes-Benz – with
all-new Fusion V6 Sport
- 2017 Ford Fusion V6 Sport will offer
class-demolishing 380 lb.-ft. of torque from 2.7-liter
twin-turbocharged EcoBoost® engine, along with 325 horsepower
- Premium sports sedan comes with
standard all-wheel drive
Ford is adding serious EcoBoost® muscle to its Fusion sedan in
an all-out assault on more expensive German sport sedans.
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Following on the success of Explorer Sport, which has seen one
in five buyers come over from recent Audi, BMW and Mercedes-Benz
experiences, Ford has its eyes not only on owners of V6-equipped
Toyota Camrys and Honda Accords, but some other distinguished
German models that command a five-figure premium over the 2017
Fusion Sport.
Since the newest-generation Fusion launched in 2012, midsize car
buyers have been asking for a performance version, says Wade
Jackson, Ford Fusion marketing manager.
“It’s not just Fusion buyers who want something hotter,” Jackson
says. “Owners of other midsize sedans, along with our own dealers,
ask repeatedly. So buyers get a 2.7-liter EcoBoost that makes 325
horsepower and a more impressive 380 pound-feet of torque.”
These consumers also crave a car that’s much more distinctive
inside and out, Jackson explains. “Cross-shoppers will be shocked
by the bang for the buck our new Fusion Sport delivers,” he
says.
Peak torque of 380 lb.-ft. from a 2.7-liter twin-turbocharged
EcoBoost® engine makes Fusion Sport stouter than established
performance sedans like BMW 535i, Audi A6 3.0T and Mercedes-Benz
E400. Ford Fusion Sport torque rating is achieved with 93-octane
fuel.
Ford has reason to be confident with its newest sport-minded
offering. While Explorer sales rose 24 percent from 2013 to 2015,
Explorer Sport jumped 103 percent. Edge sales were close to flat
over that same period – mostly due to model changeover – but Edge
Sport jumped 62 percent.
For discerning sport sedan buyers seeking the ultimate in
braking and handling performance, a summer-only tire package will
be available as well.
The 2017 Ford Fusion Sport starts at a very un-German sports
sedan price of $33,475, and that’s with all-wheel drive as a
standard feature.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company, visit
www.corporate.ford.com.
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high-resolution photos and video, visit www.media.ford.com.
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Ford Motor CompanyChris Terry313.319.7398cterry34@ford.com
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