Pocket Starships Could Be SPYR's Ticket to Growing Revenues in a
Fast-Growing Digital Games Market
NEW YORK, NY-(Marketwired - May 26, 2016) - When SPYR, Inc.
(OTCQB: SPYR) moved into the mobile game & app development and
publishing industry, a decision was made early on to surround the
company with successful industry names, and to partner with
reputable third-party developers to publish quality mobile games.
Well, the company has done both, and its recent agreement to
publish the free-to-play Massively Multiplayer Online Game or MMO,
Pocket Starships, may just lead to the game becoming SPYR's
"diamond in the rough."
Industry sources report that digital gaming generated $80
billion in revenues last year, and the industry isn't stopping
there with a projected $104 billion in revenues by 2018. With these
numbers, companies like Electronic Arts and Activision Blizzard
have thrived in the market; however, with the digital games market
booming, there is certainly room for more players who come to the
table with a game that has mass appeal.
By making a deal to publish Pocket Starships, SPYR has invested
in the expertise of Lars Koschin, who is the architect behind the
development of Pocket Starships and is regarded as one of the
industry's most prolific individuals and technical minds. Koschin
is a successful MMO management specialist and entrepreneur. He also
sits on SPYR's advisory board, which is the same position he
enjoyed at Wargaming, the producer of the award-winning "World of
Tanks" - one of the most successful MMO games ever.
The good news for SPYR's investors is that Lars Koschin is
bringing to Pocket Starships the same model that was used to make
World of Tanks successful. In the last three years alone, World of
Tanks generated more than $1.3 billion, and with Koschin, SPYR gets
the know-how and the formula for success, while reducing the risk
to its own shareholders.
Since Paul Thind took the helm of SPYR's games business as its
Managing Director of Games and Applications, SPYR has been using a
publishing model that greatly reduces the company's risk, and it
has done so again with Pocket Starships. Because the MMO game has
already been developed, SPYR avoids the expense of funding an idea
through the long development process and the risk of not knowing
what the final product will look like, or how it will perform.
Additionally, Pocket Starships is already generating revenue in the
market after a soft launch. With the game already in the hands of
gamers, Koschin and his team have had time to "test drive" it, work
out the bugs, and identify what gamers like and don't like about
the game. Now that SPYR has teamed with Koschin, the first update
or "patch" has already hit the market.
In 2016, mobile games with a high level of interactivity and
constant updates are the games that keep gamers hooked. Since the
update earlier this month, the company reported that it has seen a
23% increase in the average revenue from each paying user, and a
7.8% increase in the average spend on each in-app purchase.
As the publisher of Pocket Starships, SPYR will release a major
content update for the game later this year, at which point a
strong worldwide marketing effort can begin. Pocket Starships is a
unique game in the digital games industry, in that it is played in
real-time and is a true cross-platform game. Other games claiming
to be cross-platform, are really multi-platform, meaning it is
playable on multiple platforms, but the users on the different
platforms are only playing with and against users on that
particular platform. Pocket Starships, however, can be downloaded
as an app on most mobile devices, and it can also be played online
athttp://www.pocketstarships.com in any web browser, with all
of the players on all platforms playing together in real-time.
This, of course, greatly expands the audience that can play the
game and the ability for social interaction among the players.
Koschin and his team have used their many years of expertise to
develop Pocket Starships as an MMO game that appeals to both casual
and more hard-core gamers, and with SPYR's involvement in
marketing, they can keep gamers coming back for more. While Pocket
Starships obviously has a competition angle to keep those
competitive gamers playing, it also has a social angle. The two
layers combine to offer a great retention strategy and offer many
opportunities to create more and more updates that include even
more items to purchase within the game. With so many platforms
available to play the game, and a strong player retention strategy,
the number of players that stick with Pocket Starships combined
with the new players who will join the game, and the increase in
in-app purchases should continue to grow revenue exponentially.
SPYR may have found its diamond in the rough at just the right
time because according to a recent article by TheStreet, detailed
analysis indicates that mobile gaming is the fastest growing
segment in the gaming industry and is only set to grow larger. With
today's competititve mobile games industry, timing is everything,
and it seems SPYR is doing exactly the right thing with Pocket
Starships.
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