22nd Century Launches MAGIC 0 Very Low Nicotine Cigarettes in France
May 25 2016 - 8:30AM
Business Wire
Company Accelerates Rollout of MAGIC
Cigarettes Worldwide
22nd Century Group, Inc. (NYSE MKT:XXII), a plant biotechnology
company that is a leader in tobacco harm reduction, announced today
the receipt of an initial purchase order for MAGIC 0 Very Low
Nicotine cigarettes from French distributor, Royal Distribution.
Beginning in June, Royal Distribution will promote and sell the
MAGIC brand in France as the world’s lowest nicotine tobacco
cigarette. Before the end of 2016, Royal Distribution projects it
will have placed MAGIC 0 cigarettes in more than 750 tobacco stores
throughout France.
22nd Century is also negotiating with distributors in several
additional countries to introduce MAGIC 0 Very Low Nicotine
cigarettes broadly to European smokers who wish to reduce their
exposure to nicotine. The Company expects to accelerate rollout of
MAGIC 0 in Europe and in other markets in the months to come. The
American MAGIC website, www.magiccigarettes.com, is available in 8
languages including English, French, Spanish, Italian, Dutch,
German, Chinese, and Japanese, and provides details on the science
that makes the world’s lowest nicotine cigarettes possible – all
without any artificial extraction or chemical processes.
Mr. Mourad Senouci, Director and co-owner of Royal Distribution
explained: “MAGIC is different from any other cigarette brand on
the French market. Royal Distribution has always been a
trendsetter, and this will be also the case with MAGIC. We will
focus our marketing on the unique benefits of MAGIC and on its
innovative Very Low Nicotine tobacco.”
22nd Century’s MAGIC cigarettes are made with the Company’s
proprietary Very Low Nicotine tobacco and are manufactured for sale
in Europe on behalf of 22nd Century by Orion Tobacco Corporation.
Designed to appeal to discriminating consumers and positioned to
compete with premium cigarette brands, MAGIC 0 cigarettes yield
only 0.04 mg nicotine per cigarette – 95% less nicotine than
conventional cigarette brands. The proprietary tobacco used in
MAGIC cigarettes is grown on independently owned farms in the
United States and results in an extraordinary cigarette with all of
the taste of a conventional cigarette, but with non-addictive
levels of nicotine. Unlike conventional cigarettes, MAGIC
cigarettes are crafted with a specialty carbon filter which
provides full air flow for a smoking experience that smokers
describe as “exceptionally smooth and rich.”
“The public health implications of a virtually nicotine-free
tobacco cigarette are enormous and 22nd Century is proud to be in a
position to bring such an important product to market in France,”
explained Henry Sicignano, III, President and Chief Executive
Officer of 22nd Century. “Indeed, France is the first of many
European countries that will receive MAGIC 0 Very Low Nicotine
cigarettes this year; we are now accelerating rollout of this
extraordinary product.”
About 22nd Century Group, Inc.
22nd Century is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants and the level of cannabinoids in
cannabis plants through genetic engineering and plant breeding. The
Company’s primary mission is to reduce the harm caused by smoking.
22nd Century currently owns or exclusively controls more than 200
issued patents and more than 50 pending patent applications around
the world. Visit www.xxiicentury.com or www.magiccigarettes.com for
more information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release, including but not limited to our future revenue
expectations. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
fiscal year ended December 31, 2015, filed on February 18, 2016,
including the section entitled “Risk Factors,” and our other
reports filed with the U.S Securities and Exchange Commission which
attempt to advise interested parties of the risks and factors that
may affect our business, financial condition, results of operation
and cash flows. If one or more of these risks or uncertainties
materialize, or if the underlying assumptions prove incorrect, our
actual results may vary materially from those expected or
projected.
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version on businesswire.com: http://www.businesswire.com/news/home/20160525005440/en/
For 22nd Century Group, Inc.:Investor Relations:IRTH
CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
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