UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

(Mark One)  

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended: March 31, 2016

 

or

 

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from ___________  to ___________

 

Commission file number: 000-55346

 

CÜR MEDIA, INC.

(Exact name of registrant as specified in its charter)

 

Delaware

99-0375741

(State or other jurisdiction of incorporation or organization)

(IRS Employer Identification No.)

 

2217 New London Turnpike

South Glastonbury, CT 06073

(Address of principal executive offices)

(860) 430-1520

(Registrant's telephone number, including area code)

N/A  

(Former name, former address and former fiscal year, if changed since last report)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x No  ¨

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  x No  ¨

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer," and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer

¨

Accelerated filer

¨

Non-accelerated filer

¨

Smaller reporting company

x

(Do not check if a smaller reporting company)

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

 

As of May 23, 2016, there were 2,440,336 shares of the registrant's common stock, par value $0.0001 per share ("Common Stock"), issued and outstanding.

 

 

CÜR MEDIA, INC.

 

FORM 10-Q

FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2016

 

TABLE OF CONTENTS

 

PAGE

PART I - FINANCIAL INFORMATION

Item 1.

Financial Statements (Unaudited)

4

Item 2.

Management's Discussion and Analysis of Financial Condition and Results of Operations

21

Item 3.

Quantitative and Qualitative Disclosures About Market Risk

31

Item 4.

Controls and Procedures

31

PART II - OTHER INFORMATION

Item 1.

Legal Proceedings

32

Item 1A.

Risk Factors

32

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

32

Item 3.

Defaults Upon Senior Securities

33

Item 4.

Mine Safety Disclosures

33

Item 5.

Other Information

33

Item 6.

Exhibits

33

SIGNATURES

36

 

 
2
 

 

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

 

Except for historical information, this report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act") and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Such forward-looking statements include, among others, those statements including the words "believes", "anticipates", "expects", "intends", "estimates", "plans" and words of similar import. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

 

Forward-looking statements are based on our current expectations and assumptions regarding our business, potential target businesses, the economy and other future conditions. Because forward-looking statements relate to the future, by their nature, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore that you should not rely on any of these forward-looking statements as statements of historical fact or as guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include changes in local, regional, national or global political, economic, business, competitive, market (supply and demand) and regulatory conditions and the following:

 

 

·

Our ability to attract and retain management with experience in digital media including digital music streaming, and similar emerging technologies;

 

 

·

Our ability to negotiate and maintain economically feasible agreements with the major and independent music labels, publishers and publisher rights organizations;

 

 

·

Our expectations regarding market acceptance of our products in general, and our ability to penetrate the digital music streaming market in particular;

 

 

·

Our ability to raise capital when needed and on acceptable terms and conditions;

 

 

·

The scope, validity and enforceability of our third party intellectual property rights;

 

 

·

Our ability to comply with governmental regulation; and

 

 

·

The intensity of competition.

 

A description of these and other risks and uncertainties that could affect our business appears in the section captioned "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2015, which we filed with the Securities and Exchange Commission on April 14, 2016 ("Annual Report"), as updated in subsequent filings we have made with the SEC. The risks and uncertainties described under "Risk Factors" are not exhaustive.

 

Given these uncertainties, readers of this Quarterly Report on Form 10-Q ("Quarterly Report") are cautioned not to place undue reliance on such forward-looking statements. We disclaim any obligation to update any such factors or to publicly announce the result of any revisions to any of the forward-looking statements contained herein to reflect future events or developments.

 

All references in this Quarterly Report to the "Company", "CÜR Media", "we", "us", or "our", are to CÜR Media, Inc., and its consolidated subsidiary, CÜR Media, LLC.

 

 
3
 

 

PART I – FINANCIAL INFORMATION

 

ITEM 1. FINANCIAL STATEMENTS

 

The accompanying unaudited financial statements have been prepared in accordance with accounting principles generally accepted in the United States and the rules of the SEC, and should be read in conjunction with the audited financial statements and notes thereto contained in our Annual Report, as updated in subsequent filings we have made with the SEC. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the periods presented have been reflected herein. The results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year.

 

CÜR MEDIA, INC.

 

CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 

TABLE OF CONTENTS

 

Page

Condensed Consolidated Balance Sheets as of March 31, 2016 and December 31, 2015 (unaudited)

5

Condensed Consolidated Statements of Operations for the three months ended March 31, 2016 and 2015 (unaudited)

6

Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 2016 and 2015 (unaudited)

7

Notes to Unaudited Condensed Consolidated Financial Statements

8

 

 
4
 

 

CÜR MEDIA, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(unaudited)

 

 

 

March 31,
2016

 

 

December 31,
2015

 

ASSETS

 

 

 

 

 

 

 

CURRENT ASSETS

 

 

 

 

 

 

Cash and cash equivalents 

 

$ -

 

 

$ 734

 

Prepaid expenses 

 

 

17,461

 

 

 

10,611

 

Other current assets 

 

 

3,000

 

 

 

3,000

 

TOTAL CURRENT ASSETS 

 

 

20,461

 

 

 

14,345

 

 

 

 

 

 

 

 

 

 

Property and equipment, net 

 

 

30,615

 

 

 

36,445

 

 

 

 

 

 

 

 

 

 

TOTAL ASSETS 

 

$ 51,076

 

 

$ 50,790

 

 

 

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS' DEFICIENCY

 

 

 

 

 

 

 

 

 

CURRENT LIABILITES 

 

 

 

 

 

 

 

 

Accounts payable 

 

$ 2,798,838

 

 

$ 1,878,591

 

Accrued liabilities and other current liabilities 

 

 

1,550,645

 

 

 

345,079

 

Note payable, short-term 

 

 

26,434

 

 

 

26,270

 

Derivative liabilities 

 

 

554,822

 

 

 

2,052,893

 

TOTAL CURRENT LIABILITIES 

 

 

4,930,739

 

 

 

4,302,833

 

 

 

 

 

 

 

 

 

 

Convertible promissory notes, net

 

 

183,218

 

 

 

74,707

 

Note payable, long-term 

 

 

4,298

 

 

 

13,113

 

TOTAL LONG TERM LIABILITIES 

 

 

187,516

 

 

 

87,820

 

 

 

 

 

 

 

 

 

 

TOTAL LIABILITIES 

 

 

5,118,255

 

 

 

4,390,653

 

 

 

 

 

 

 

 

 

 

STOCKHOLDERS' DEFICIENCY 

 

 

 

 

 

 

 

 

Preferred Stock (.0001 par value, 10,000,000 shares authorized, none issued or outstanding as of March 31, 2016 or December 31, 2015) 

 

 

-

 

 

 

-

 

Common Stock (.0001 par value, 300,000,000 shares authorized, 2,440,336 issued at March 31, 2016 and December 31, 2015, and 2,464,671 outstanding at March 31, 2016 and December 31, 2015) 

 

 

244

 

 

 

244

 

Additional Paid-In-Capital 

 

 

10,640,086

 

 

 

10,361,183

 

Accumulated Deficit 

 

 

(15,707,509 )

 

 

(14,701,290 )

TOTAL STOCKHOLDERS' DEFICIENCY

 

 

(5,067,179 )

 

 

(4,339,863 )

 

 

 

 

 

 

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIENCY 

 

$ 51,076

 

 

$ 50,790

 

 

See accompanying notes to unaudited condensed consolidated financial statements.

 

 
5
 

 

CÜR MEDIA, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(unaudited )

 

 

 

For the Three Months Ended
March 31,

 

 

 

2016

 

 

2015

 

 

 

 

 

 

 

 

REVENUES 

 

$ -

 

 

$ -

 

 

 

 

 

 

 

 

 

 

OPERATING EXPENSES 

 

 

 

 

 

 

 

 

Research and development 

 

 

1,665,601

 

 

 

1,409,971

 

General and administrative 

 

 

525,082

 

 

 

369,070

 

Stock based compensation 

 

 

76,966

 

 

 

13,226

 

Depreciation and amortization 

 

 

5,124

 

 

 

10,090

 

 

 

 

 

 

 

 

 

 

TOTAL OPERATING EXPENSES 

 

 

2,272,773

 

 

 

1,802,357

 

 

 

 

 

 

 

 

 

 

OTHER INCOME (EXPENSE) 

 

 

 

 

 

 

 

 

Interest Expense 

 

 

(130,714 )

 

 

(400 )

Interest Income 

 

 

4

 

 

 

2,187

 

Change in fair value of derivative liabilities

 

 

1,397,264

 

 

 

2,346,151

 

 

 

 

 

 

 

 

 

 

TOTAL OTHER INCOME (EXPENSE) 

 

 

1,266,554

 

 

 

2,347,938

 

 

 

 

 

 

 

 

 

 

NET INCOME (LOSS)

 

$ (1,006,219 )

 

$ 545,581

 

 

 

 

 

 

 

 

 

 

Basic net income (loss) per share 

 

$ (0.41 )

 

$ 0.28

 

 

 

 

 

 

 

 

 

 

Diluted net income (loss) per share

 

$

-

 

 

$ 0.27

 

 

 

 

 

 

 

 

 

 

Weighted average number of shares outstanding, basic

 

 

2,464,671

 

 

 

1,939,537

 

Add: Stock Options

 

 

-

 

 

 

91,990

 

Weighted average number of shares outstanding - diluted

 

 

2,464,671

 

 

 

2,031,527

 

 

See accompanying notes to unaudited condensed consolidated financial statements.

 

 
6
 

 

CÜR MEDIA, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)

 

 

 

Three Months Ended
March 31,

 

 

 

2016

 

 

2015

 

CASH FLOWS FROM OPERATING ACTIVITIES 

 

 

 

 

 

 

Net Income (Loss)

 

$ (1,006,219 )

 

$ 545,581

 

Adjustments to reconcile net loss to net cash provided by operating activities 

 

 

 

 

 

 

 

 

Depreciation and amortization 

 

 

5,124

 

 

 

10,090

 

Non-cash stock compensation expense 

 

 

76,966

 

 

 

13,226

 

Non-cash interest expense

 

 

68,641

 

 

 

-

 

Share based consulting services 

 

 

-

 

 

 

25,000

 

Change in fair value of derivative liabilities 

 

 

(1,397,264 )

 

 

(2,346,151 )

 

 

 

 

 

 

 

 

 

Changes in assets and liabilities 

 

 

 

 

 

 

 

 

Prepaid expenses 

 

 

(6,144 )

 

 

53,260

 

Accounts payable 

 

 

920,247

 

 

 

(51,459 )

Accrued liabilities and other current liabilities 

 

 

1,205,566

 

 

 

(14,282 )

Net cash used in operating activities 

 

 

(133,083 )

 

 

(1,764,735 )

 

 

 

 

 

 

 

 

 

CASH FLOWS FROM INVESTING ACTIVITIES 

 

 

 

 

 

 

 

 

Purchases of property and equipment 

 

 

-

 

 

 

(10,514 )

Net cash used in investing activities 

 

 

-

 

 

 

(10,514 )

 

 

 

 

 

 

 

 

 

CASH FLOWS FROM FINANCING ACTIVITIES 

 

 

 

 

 

 

 

 

Repayment of note payable 

 

 

(8,651 )

 

 

(8,459 )

Proceeds from issuance of convertible promissory notes

 

 

141,000

 

 

 

-

 

Net cash provided by (used in) financing activities 

 

 

132,349

 

 

 

(8,459 )

 

 

 

 

 

 

 

 

 

NET DECREASE IN CASH 

 

 

(734 )

 

 

(1,783,708 )

 

 

 

 

 

 

 

 

 

CASH, BEGINNING OF PERIOD 

 

 

734

 

 

 

3,228,938

 

 

 

 

 

 

 

 

 

 

CASH, END OF THE PERIOD 

 

$ -

 

 

$ 1,445,230

 

 

See accompanying notes to unaudited condensed consolidated financial statements.

 

 
7
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Note 1 - Summary of Business and Basis of Presentation

 

Organization and Business

 

CÜR Media, LLC (formerly known as Raditaz, LLC) ("Raditaz") was formed in Connecticut on February 15, 2008. On January 28, 2014, the members of Raditaz contributed their Raditaz membership interests (the "Contribution") to CÜR Media, Inc. (formerly known as Duane Street Corp.) (the "Company") in exchange for approximately 769,231 shares of the Company's common stock, which resulted in Raditaz being a wholly owned subsidiary of the Company. Each membership interest of Raditaz, at the time of the Contribution was automatically converted into shares of the Company's common stock, with the result that the 39,249,885 membership interests outstanding immediately prior to the Contribution were converted into approximately 769,231 shares of the Company's common stock outstanding immediately thereafter. The Contribution is considered to be a recapitalization of the Company which has been retrospectively applied to these financial statements for all periods presented. In connection with the recapitalization, the accumulated deficit of $5,536,144 from the period from February 15, 2008 (inception) through the date of the Contribution was reclassified to additional paid-in-capital. 

 

As a result of the Contribution, the Company changed its business focus to the business of Raditaz, which is to develop and commercialize a streaming music experience for listening on the web and mobile devices. The Company is currently developing CUR, a hybrid internet radio and on-demand music streaming service. 

 

Basis of Presentation

 

The accompanying condensed consolidated financial statements include the activities of CÜR Media, Inc. and its wholly owned subsidiary, CÜR Media, LLC. All intercompany transactions have been eliminated in these consolidated financial statements. 

 

The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America ("GAAP") for interim financial information and with the instructions to Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete consolidated financial statements. In the opinion of the Company's management, the financial statements include all adjustments, which include only normal recurring adjustments, necessary for the fair presentation of the Company's consolidated financial position for the periods presented.

 

Certain information in footnote disclosures normally included in the financial statements were prepared in conformity with accounting principles generally accepted in the United States of America and have been condensed or omitted pursuant to such principles and the financial results for the periods presented may not be indicative of the full year's results. The unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and footnotes thereto included in the Company's audited financial statements in its Annual Report on Form 10-K for the fiscal year ended December 31, 2015, which the Company filed with the Securities and Exchange Commission ("SEC") on April 14, 2016 ("Annual Report"), as updated in subsequent filings the Company has made with the SEC. 

 

 
8
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. On an ongoing basis, our management evaluates its estimates, which include, but are not limited to, estimates related to accruals, stock-based compensation expense, warrants to purchase securities, and reported amounts of revenues and expenses during the reported period. We base our estimates on historical experience and other market-specific or other relevant assumptions that it believes to be reasonable under the circumstances. Actual results may differ from those estimates or assumptions. 

 

Significant Accounting Policies

 

Other than as disclosed below, there have been no material changes in the Company's significant accounting policies to those previously disclosed in the Company's Annual Report.

 

Earnings Per Share

 

Basic earnings per share ("EPS") is computed based on the weighted average number of shares of Common Stock outstanding during the period. Diluted EPS is computed based on the weighted average number of shares of Common Stock, plus the effect of dilutive potential common shares from outstanding stock options during the period. At March 31, 2016 and 2015, the number of shares underlying options and Convertible Promissory Notes that were anti-dilutive was approximately 1,621,785 shares and 1,006,727 shares, respectively.

 

Note 2 - Going Concern Uncertainty

 

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of the liabilities in the normal course of business and does not include any adjustments that might result from uncertainty about the Company's ability to continue as a going concern. 

 

The Company incurred net losses since inception, including a net loss of $1,006,219 in the three months ending March 31, 2016. The Company has developed CÜR, a hybrid internet radio and on-demand music streaming service and has not generated material revenue from operations and anticipates needing additional capital prior to launching CÜR to execute the current operating plan. These factors raise substantial doubt about the ability of the Company to continue as a going concern. 

 

On October 20, 2015, October 26, 2015, November 13, 2015, November 24, 2015, November 30, 2015, December 30, 2015 and January 14, 2016 the Company closed on Securities Purchase Agreements (the "Purchase Agreements") with certain "accredited investors" (the "Buyers"), pursuant to which the Buyers purchased 12% Unsecured Convertible Promissory Notes of the Company (the "2015 Convertible Promissory Notes" or "Notes") in the aggregate principal amount of $2,113,500 (the "Convertible Note Offering"). The aggregate gross proceeds to the Company were $2,113,500 (before deducting expenses related to the purchase and sale of the 2015 Convertible Promissory Notes of approximately $45,000), of which $586,000 in proceeds were from members of the Board.

 

 
9
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

On April 12, 2016 and April 15, 2016 the Company closed on Securities Purchase Agreements (the "Purchase Agreements") with certain "accredited investors" (the "Buyers"), pursuant to which the Buyers purchased 12% Secured Convertible Promissory Notes of the Company (the "2016 Convertible Promissory Notes") in the aggregate principal amount of $2,060,000. The aggregate gross proceeds to the Company were $2,060,000 (before deducting expenses related to the purchase and sale of the Notes of $223,519), of which $255,060 of the proceeds were from members of the Board.

 

The Company intends to raise an additional $15-20 million concurrent with the planned launch of CÜR Music to implement its business plan, market CÜR Music, provide content license costs, and for general working capital. Fundraising discussions have started, however no specific terms have been set. The Company plans to launch its CÜR Music's streaming product in the third fiscal quarter of 2016.

 

Management believes that it will be successful in obtaining sufficient financing to execute its operating plan. However, no assurances can be provided that the Company will secure additional financing or achieve and sustain a profitable level of operations. To the extent that the Company is unsuccessful in its plans, the Company may find it necessary to contemplate the sale of its assets and curtail operations.

 

Note 3 - Risks and Uncertainties

 

The Company operates in an industry that is subject to rapid technological change and intense competition. The Company's operations are subject to significant risk and uncertainties including financial, operational, technological, content licensing, regulatory and other risks including the potential for business failure.

 

A description of some of the risks and uncertainties that could affect our business appears in the section captioned "Risk Factors" in the Company's Annual Report as updated in subsequent filings we have made with the SEC. The risks and uncertainties described under "Risk Factors" are not exhaustive.

 

Note 4 - Debt Instruments

 

Note Payable

 

On June 19, 2012, the Company entered into a promissory note ("State of CT Note") with State of Connecticut Department of Economic and Community Development ("CT DECD") for up to $100,000. The State of CT Note bears interest at 2.5% per annum. Commencing on the thirteenth month following the loan date and continuing on the first day of each month thereafter principal and interest is payable in 48 equal, consecutive monthly installments. The full principal and all accrued interest are due and payable on June 19, 2017. The Company and CT DECD also entered into a security agreement whereby the State of CT Note is secured by all properties, assets and rights of the Company. As of March 31, 2016 and December 31, 2015, the Company had $4,298 and $13,113 in principal recorded as Note Payable in the long-term sections of the Company's balance sheet, respectively and $26,434 and $26,270 in notes payable short-term, respectively.

 

 
10
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Convertible Promissory Notes, net

 

On October 20, 2015, October 26, 2015, November 13, 2015, November 24, 2015, November 30, 2015, December 30, 2015 and January 14, 2016, the Company entered into Purchase Agreements with certain Buyers, pursuant to which the Buyers purchased Convertible Promissory Notes ("2015 Convertible Promissory Notes") in the aggregate principal amount of $2,113,500. The aggregate gross proceeds to the Company were $2,113,500 (before deducting expenses related to the purchase and sale of the 2015 Promissory Notes of $45,000), of which $586,000 of the proceeds were from members of the Board.

 

The 2015 Convertible Promissory Notes have an aggregate principal balance of $2,113,500 and a stated maturity date of 5 years from the date of issuance. The principal on the 2015 Convertible Promissory Notes bears interest at a rate of 12% per annum, which is also payable on maturity. On April 12, 2016, with the closing of the 2016 Convertible Promissory Notes, certain terms of the 2015 Convertible Promissory Notes were amended. Under the new terms of the Notes, upon the closing of $15,000,000 in equity securities (a "Qualified Offering") by the Company ("Equity Financing Securities") all of the outstanding principal amount of the 2015 Convertible Promissory Notes, together with accrued and unpaid interest due thereon, will automatically convert ("Mandatory Conversion") into units of the Company's securities (the "Units") at a conversion price per Unit equal to the lesser of (i) $5.60 or (ii) a 20% discount to the price per share of the Equity Financing Securities. Each Unit will consist of one share (the "Unit Shares") of the Company's common stock, and one five-year warrant (the "Unit Warrants") to purchase one additional share (the "Unit Warrant Shares") of the Company's common stock at an exercise price of 125% of the Qualified Offering unit price. The terms of the amendment were in exchange for the 2015 Convertible Promissory Note holders' subordination to the 2016 Convertible Promissory Note holders.

 

The embedded conversion feature was bifurcated to a derivative liability as it was not considered to be clearly and closely related to the host agreement. The Company recorded a derivative liability and debt discount of $2,034,037 upon issuance. The debt discount is being amortized to interest expense over the term of the loan. Refer to Note 5 for discussion of the derivative liability.

 

The Unit Warrants provide for the purchase of shares of the Company's common stock an exercise price of $9.75. The Unit Warrants are exercisable for cash only, for a term of 5 years from the date of issuance. The number of shares of common stock to be deliverable upon exercise of the Unit Warrants is subject to adjustment for subdivision or consolidation of shares and other standard dilutive events.

 

The Company has agreed to use its commercially reasonable efforts to file a registration statement ("Registration Statement") to register the Unit Shares and Unit Warrant Shares no later than (i) the date that is ninety (90) calendar days after the final closing under the Qualified Offering, or (ii) the date which is ninety (90) calendar days after the first Optional Conversion of the 2015 Convertible Promissory Notes. The Company has agreed to use its commercially reasonable efforts to make the Registration Statement declared effective no later than one hundred and eighty (180) calendar days after the Registration Statement is first filed with the Commission.

 

Note 5 - Derivative Liabilities

 

The PPO and agent warrants described in Note 7 qualified for derivative classification upon issuance due to the price protection provisions on the exercise price. The initial fair value of these liabilities was recorded as an increase to derivative liabilities and a decrease in additional paid in capital as the warrants were issued in connection with the closings under the private placement offerings. The embedded conversion feature of the 2015 Convertible Promissory Notes described in Note 4 also qualifies for derivative classification. The initial fair value of these liabilities was recorded as an increase to derivative liabilities with a corresponding debt discount. The fair value of these liabilities will be re-measured at the end of every reporting period and the change in fair value will be reported in the statement of operations as a gain or loss on derivative financial instruments included in other income or expenses.

 

 
11
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Certain securities the Company issued in the 2014 PPO had price-based anti-dilution protection, if, within twenty-four (24) months after the final closing of the 2014 PPO, March 28, 2016, the Company issued additional shares of Common Stock or Common Stock equivalents (subject to customary exceptions) for a consideration per share less than $13.00. Of the 744,756 original PPO Warrants, 133,739 still remained with these priced-based anti-dilution rights. As of March 28, 2016 the price-based anti-dilution protection provisions expired. The Company re-measured the fair value of the warrants at March 28, 2016 and reclassified them to equity.

 

The table below sets forth a summary of changes in the fair value of the company's Level 3 financial liabilities for the period ended March 31, 2016.

 

 

 

March 31,
2016

 

 

 

 

 

Balance at the beginning of year 

 

$ 2,052,893

 

 

 

 

 

 

Addition of new derivative liabilities (warrants) 

 

 

4,444

 

 

 

 

 

 

Change in fair value of warrants 

 

 

(350,072 )

 

 

 

 

 

Addition of new derivative liabilities (conversion features)

 

 

101,130

 

 

 

 

 

 

Change in fair value of the conversion features

 

 

(1,051,636 )

 

 

 

 

 

Reclassification of derivative liabilities to equity

 

 

(201,937 )

 

 

 

 

 

Balance at the end of the period 

 

$ 554,822

 

 

The Company uses Level 3 inputs for its valuation methodology for the derivative liabilities as their fair values were determined using the Black-Scholes option pricing model based on various assumptions. The model incorporates the price of a share of the Company's common stock, volatility, risk free rate, dividend rate and estimated life. Significant changes in any of these inputs in isolation would result in a significant change in the fair value measurement. The expected stock price volatility for the Company's derivatives is based on the historical volatility since the date of the Company's 2014 PPO. As required, these are classified based on the lowest level of input that is significant to the fair value measurement.

 

 
12
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

The weighted average per-share fair value of each common stock warrant derivative liability of $4.147 and $1.191 was determined December 31, 2015, and March 28, 2016, respectively using the Black-Scholes pricing model using the following weighted average assumptions:

 

 

 

Expected

Volatility

 

 

Risk-free Interest Rate

 

 

Expected
Dividend Yield

 

 

Expected Life
(in years)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

At December 31, 2015

 

 

113.83 %

 

 

1.76 %

 

 

0 %

 

 

3.45

 

At March 28, 2016

 

 

158.84 %

 

 

1.37 %

 

 

0 %

 

 

3.21

 

 

The weighted average per-share fair value of the derivative liabilities associated with the embedded conversion features on the 2015 Convertible Promissory Notes of $4.96, $4.66 and $1.71 determined at December 31, 2015, January 14, 2016 and March 31, 2016, respectively using the Black-Scholes pricing model using the following weighted average assumptions:

 

 

 

Expected

Volatility

 

 

Risk-free Interest Rate

 

 

Expected
Dividend Yield

 

 

Expected Life
(in years)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

December 31, 2015

 

 

111.72 %

 

 

1.61 %

 

 

0 %

 

 

5.00

 

Issuance on January 14, 2016

 

 

114.48 %

 

 

1.52 %

 

 

0 %

 

 

5.00

 

March 31, 2016

 

 

158.88 %

 

 

1.21 %

 

 

0 %

 

 

4.64

 

 

Note 6 - Common Stock

 

On May 26, 2015, the Board of Directors (the "Board") approved and authorized the Company to effect a reverse stock split (the "Reverse Stock Split") at a ratio of not less than 1-for-5 and not more than 1-for-15 (the "Reverse Split Ratio"). On February 9, 2016 we filed a certificate of amendment ("Certificate of Amendment") to our Amended and Restated Certificate of Incorporation with the Secretary of State of the State of Delaware, pursuant to which, effective as of February 16, 2016, we effected a reverse stock split of our common stock, $0.0001 par value per share ("Common Stock") at a rate of 1-for-13. Throughout this report the reverse split was retroactively applied to all periods presented.

 

 
13
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Note 7 - Common Stock Warrants

 

Concurrent with the closings of the Contribution and the 2014 Private Placement Offering ("PPO"), discussed above, the Company issued PPO warrants with respect to an aggregate of 744,756 underlying common shares to the investors in the 2014 PPO (the "PPO Warrants"). Each PPO Warrant has a term of five years to purchase one share of common stock at $26.00 per share. The PPO Warrants have weighted average anti-dilution and price protection, and a cashless exercise provision, which were subject to customary exceptions.

 

In addition, the placement agent in the 2014 PPO, and its sub-agents, received warrants exercisable for a period of five years to purchase a number of shares of common stock equal to 10% of the number of shares of common stock sold to investors if introduced to the 2014 PPO, with a per share exercise price of $13.00 (the "Broker Warrants"). As a result of the foregoing, the placement agent in the 2014 PPO, and its sub-agents, were issued Broker Warrants with respect to an aggregate of 74,483 underlying shares of the Company's common stock.

 

On April 6, 2015, the Company consummated the Offer to Amend and Exercise the PPO Warrants. Pursuant to the Offer to Amend and Exercise, PPO Warrants to purchase an aggregate of 497,548 shares of common stock were tendered by their holders and were amended and exercised at an exercise price of $6.50 per share for gross proceeds to the Company of $3,233,502 (before deducting placement agent fees and expenses of the Offer to Amend and Exercise of approximately $417,000). 

 

Effective on or prior to April 6, 2015, the Company and the holders of (a) 113,469 PPO Warrants, that chose not to participate in the Offer to Amend and Exercise ("Non-Participating Original Warrants"), and (b) all 74,483 Broker Warrants, approved an amendment to remove the price-based anti-dilution provisions in their warrants. As a result, the price-based anti-dilution provisions contained in these Non-Participating Original Warrants and Broker Warrants have been removed and were of no further force or effect as of April 6, 2015.

 

The Warrant Agent for the Offer to Amend and Exercise was paid an aggregate commission of approximately $323,350 and was issued Warrant Agent Warrants to purchase an aggregate of 49,752 shares of the Company's common stock at an exercise price of $6.50 per share for a term of five (5) years.

 

As discussed in Note 5, certain securities the Company issued in the 2014 PPO had price-based anti-dilution protection, if, within twenty-four (24) months after the final closing of the 2014 PPO, March 28, 2016, the Company issues additional shares of common stock or common stock equivalents (subject to customary exceptions) for a consideration per share less than $13.00. Of the 744,756 original PPO Warrants, 133,739 still remained with these priced-based anti-dilution rights. Upon consummation of the Offer to Amend and Exercise the PPO Warrants, and the issuance of the Warrant Agent Warrants to the Warrant Agent, the anti-dilution provisions were triggered and the non-participating warrant holders received, or are entitled to receive (i) a reduction in the price of their PPO Warrants from $26.00 per share to $23.01 per share, (ii) an aggregate of 17,180 additional shares of common stock, and (iii) and aggregate of 17,180 additional warrants to purchase shares of common stock of the Company at an exercise price of $23.01 per share.

 

In addition, as discussed in Note 4, with the issuance of the 2015 Convertible Promissory Notes, the anti-dilution provisions were triggered and the non-participating warrant holders are now entitled to receive (i) a reduction in the price of their PPO Warrants from $23.01 per share to $20.50 per share, (ii) an aggregate of 18,674 additional shares of common stock, and (iii) an aggregate of 18,674 additional warrants to purchase shares of common stock of the Company at an exercise price of $20.50 per share.

 

 
14
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

On January 12, 2016, the Company issued the Content Providers warrants ("Content Provider Warrants") to purchase an aggregate of 215,279 shares (the "Content Provider Warrant Shares") of the Company's Common Stock, at a weighted average exercise price of $6.41 per share. The Content Provider Warrants have a weighted average contractual term of 6.45 years. The exercise price and number of Content Provider Warrant Shares are subject to adjustment for any stock dividend, stock split, stock combination, recapitalization, reclassification, reorganization or other similar event.

 

Common Stock warrant activity during the three months ended March 31, 2016 was as follows:

 

 

 

Common Stock Warrants Outstanding

 

 

 

Warrants Outstanding

 

 

Weighted-Average Exercise Price

 

 

 

 

 

 

 

 

Balance as of December 31, 2015

 

 

406,147

 

 

$ 19.01

 

Granted

 

 

216,429

 

 

 

6.49

 

Cancelled/Forfeited

 

 

-

 

 

 

-

 

Exercised

 

 

-

 

 

 

-

 

Balance as of March 31, 2016

 

 

622,576

 

 

$ 14.66

 

 

The Company uses Level 3 inputs for its valuation methodology for the warrants issued, as their fair values were determined using the Black-Scholes option pricing model based on various assumptions. The model incorporates the price of a share of the Company's common stock, volatility, risk free rate, dividend rate and estimated life. Significant changes in any of these inputs in isolation would result in a significant change in the fair value measurement. Refer to Note 5 for the weighted average assumptions used to determine the fair value of the derivative liabilities using the Black-Scholes pricing model. As required, these are classified based on the lowest level of input that is significant to the fair value measurement. The weighted average per-share fair value of each common stock warrant that qualified to be recorded as permanent equity of $4.49 was determined on the date of grant using the Black-Scholes pricing model using the following weighted average assumptions:

 

 

 

Expected

Volatility

 

 

Risk-free Interest Rate

 

 

Expected
Dividend Yield

 

 

Expected Life
(in years)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

At issuance

 

 

114.03 %

 

 

1.79 %

 

 

0 %

 

 

6.45

 

 

 
15
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Note 8 - Equity Incentive Awards

 

Stock Compensation Plans

 

In November 2008, the Board adopted the 2008 Restricted Stock Plan, as amended (the "2008 Plan"). The 2008 Plan provided for the issuance of restricted common shares ("options").

 

Under the 2008 Plan, the Company determined various terms and conditions of awards including option expiration dates (no more than ten years from the date of grant), vesting terms (generally over a four-year period), exercise price, and payment terms.

 

Certain of the Company's option grants included a right to repurchase a terminated individual's options at a repurchase price equal to the lower of the exercise price or the fair value of the restricted common stock at the termination date, during the 18 months following the termination of an individual's service with the Company, for any reason.

 

Upon closing of the Contribution (discussed above), the Board adopted, and the stockholders approved, the 2014 Equity Incentive Plan (the "2014 Plan") which provides for the issuance of equity awards of up to 307,693 shares of common stock to officers, key employees, consultants and directors. Upon effectiveness of the Contribution, 500,000 options outstanding under the 2008 Plan were exchanged for an aggregate of (i) approximately 102,681 non-statutory stock options to purchase shares of the Company's common stock at an average exercise price of approximately $2.86 per share, and (ii) approximately 24,335 restricted stock awards (of which approximately 17,068 were fully vested and represented approximately 17,068 issued and outstanding shares of the Company's common stock).

 

On September 25, 2015, the Board adopted the 2015 Equity Incentive Plan (the "2015 Plan") to provide the Company with flexibility in its ability to motivate, attract, and retain the services of members of the Board, key employees and consultants. The 2015 Plan provides for the issuance of equity awards of up to 307,693 shares of common stock. The 2015 Plan is subject to approval by the Company's stockholders within 12 months after its effective date. In the event that stockholder approval is not obtained within 12 months after the effective date, all incentive stock options granted under the 2015 Plan shall be treated as non-qualified stock options.

 

 
16
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Stock Options

 

Option activity during the three months ended March 31, 2016 was as follows:

 

 

 

Options Outstanding

 

 

 

Outstanding Options

 

 

Weighted-Average Exercise Price

 

 

Weighted-Average Remaining Contractual Term

 

 

 

 

 

 

 

 

 

 

 

Balance as of January 1, 2016

 

 

310,558

 

 

$ 8.64

 

 

 

7.9

 

Granted

 

 

56,853

 

 

$ 5.44

 

 

 

 

 

Cancelled/Forfeited

 

 

(38,684 )

 

$ 11.62

 

 

 

 

 

Exercised

 

 

-

 

 

$ -

 

 

 

 

 

Balance as of March 31, 2016

 

 

328,727

 

 

$ 7.73

 

 

 

7.9

 

Exercisable March 31, 2016

 

 

199,954

 

 

$ 7.57

 

 

 

 

 

 

Valuation of Awards

 

Under ASC 718, the weighted average grant date fair value of options granted was $5.16 for options granted for the three months ended March 31, 2016. The per-share fair value of each stock option was determined on the date of grant using the Black-Scholes model using the following weighted average assumptions:

 

 

 

Three Months

Ended

March 31,

2016

 

Exercise Price

 

$ 5.44

 

Expected life (years)

 

 

6.00

 

Risk-free interest rate

 

 

1.21 %

Expected volatility

 

 

158.88 %

Expected dividend yield

 

 

0 %

 

 
17
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

The expected life of options granted represents the weighted average period that the options are expected to remain outstanding. The Company determined the expected life assumption based on the Company's historical exercise behavior combined with estimates of the post-vesting holding period. Prior to May 2015, the expected volatility used in the valuation of the stock options was based on historical volatility of publicly traded peer companies due to the limited trading history of the Company's common stock. During the second quarter of 2015, the expected stock price volatility for the Company's stock options was based on the historical volatility since the date of the Company's 2014 PPO. The risk free interest rate is based on the implied yield currently available on U.S. Treasury issues with terms approximately equal to the expected life of the option. The Company currently has no history or expectation of paying cash dividends on its stock options.

 

Stock-based Compensation Expense

 

As of March 31, 2016, total compensation cost related to stock options granted, but not yet recognized, was $619,596, which the Company expects to recognize over a weighted-average period of approximately 2.61 years. Stock-based compensation expenses related to all employee and non-employee stock-based awards for the three months ended March 31, 2016 and 2015 were $76,966 and $13,266, respectively.

 

Restricted Stock Awards

 

The Company has issued restricted stock awards with respect to 24,335 underlying shares under the 2008 Plan. The restricted stock awards vested over a term of four years with 25% per year. As of December 31, 2015 and March 31, 2016, 24,335 restricted common shares were outstanding but not yet issued under these awards. The Company is obligated to issue these awards upon request by the holder of the award. During each of the three month periods ended March 31, 2016 and 2015, the Company recorded stock based compensation of $0 and $297, respectively. As of March 31, 2016, there was no unrecognized stock based compensation expense related to restricted stock awards granted.

 

Note 9 - Commitments and Contingencies

 

Data License and Service Agreement with Rovi

 

On July 1, 2014 the Company entered into a licensing agreement acquiring the limited, non-exclusive, non- transferable right to use, display, communicate, reproduce and transmit the Licensors' data. On September 8 and September 18, a first amendment and second amendment to the data license and service agreement, respectively, were executed which expanded the original license agreement to include custom development of search and voice capabilities. The licensing agreement remains in effect through and including March 14, 2017. The Company has the option to extend the term of this agreement for additional 1 year periods. 

 

During the term of the licensing agreement and as consideration for the grant of rights and license of the Licensors' data, the Company agreed to pay the Licensor a monthly minimum charge during the development period which is the period where data will be used for internal, non-public, non-commercial uses. In addition, the Company has agreed to pay a minimum per month during the first initial term, subsequent to launch date until March 14, 2016. For each subsequent term, consideration paid will depend on the number of subscribers of the Licensee property. 

 

As of March 31, 2016, the Company has paid the Licensor $44,701. 

 

 
18
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Zuora

 

On July 31, 2014 the Company entered into a limited license agreement which provides the Company non-exclusive, non-transferable worldwide limited license to use the online integrated subscription management, billing, and data analysis services. The initial order form covered the implementation and development period ending October 31, 2014. In addition, the Company has agreed to an initial 36 month service term, subsequent to implementation. 

 

As of March 31, 2016, the Company has paid $29,038.

 

MediaNet Digital, Inc.

 

On November 10, 2014 the Company entered into a service agreement which provides the Company with a catalog of sound recordings and metadata which enables and provides for the delivery of sound recordings to end users of the Company's application. The agreement remains in effect for a period of three years following the effective date of November 7, 2014. The agreement will automatically renew for successive one year terms unless terminated by MediaNet or the Company. 

 

The Company will pay a set-up fee. In addition, the Company will pay a monthly technology licensing fee during the initial term, a monthly usage fee and will pay for any additional professional services and technical assistance or customization. 

 

As of March 31, 2016, the Company has paid $35,826. 

 

Content Licenses

 

The Company has entered into agreements with certain music labels, pursuant to which the Company has been provided limited, non-exclusive licenses to digitally distribute certain sound recordings and related materials owned or controlled by the Music Labels in connection with the Company's CÜR-branded Internet music service The Company has also entered into agreements with certain music publishing companies, pursuant to which the Company has been provided the non-exclusive right and license to use certain musical works owned, controlled and/or administered by the Music Publishers in connection with CÜR Music, within the United States and its territories, commonwealths, and possessions. The Music Label Agreements and Publishing Agreements may be collectively referred to herein as the "Content Agreements," the Music Labels and Music Publishers may be collectively referred to herein as the "Content Providers," and the Label Materials and Publisher Materials may be collectively referred to herein as the "Licensed Materials."

 

Pursuant to the Content Agreements, the Company is required to pay certain minimum content fees over the term of the Content Agreements as follows: $14.0 million in the first year of the agreements, of which approximately $8.0 million was due on January 31, 2016, $25.5 million in the second year of the agreements, and $18.5 million in the third year of the agreements. The Company was not able to make the initial payments due on January 31, 2016. Each of the applicable Content Agreements provides that, upon the Company's failure to make the required initial payment, the applicable Content Provider will provide the Company with written notice, and an opportunity to cure. The cure periods in the Content Agreements range from 10 to 30 days. In addition, each of the applicable Content Providers has orally agreed to provide the Company with additional time to make the required initial payments. The extensions require payment on or before June 15, 2016.

 

 
19
 

 

CÜR MEDIA, INC.

Notes to Condensed Consolidated Financial Statements

For the Three Months Ended March 31, 2016 and 2015

(Unaudited)

 

Minimum payments related to the previously described contracts is summarized as follows:

 

Twelve Months Ended March 31,

 

Total

 

 

 

 

 

2017

 

 

14,830,364 *

 

 

 

 

 

2018 

 

 

26,139,773 *

 

 

 

 

 

2019 

 

 

18,608,000 *

  _______________  

*

Additional contract terms include per subscriber, stream or percentage of revenue charges.

 

On April 12, 2016, the Company paid an aggregate of $500,000 to the Content Providers from the proceeds it received in connection with the sale of the Company's 2016 Convertible Promissory Notes.

 

Note 10 - Subsequent Events

 

Sale of Convertible Notes

 

2016 Convertible Promissory Notes

 

On April 12, and April 15, 2016 the Company closed on Securities Purchase Agreements (the "Purchase Agreements") with certain "accredited investors" (the "Buyers"), pursuant to which the Buyers purchased 12% Secured Convertible Promissory Notes of the Company (the "2016 Convertible Promissory Notes") in the aggregate principal amount of $2,060,000. The aggregate gross proceeds to the Company were $2,060,000 (before deducting expenses related to the purchase and sale of the Notes of $223,519), of which $255,060 of the proceeds were from members of the Board.

 

The 2016 Convertible Promissory Notes have an aggregate principal balance of $2,060,000, and a stated maturity date of 6 months from the date of issuance. The principal on the Notes bears interest at a rate of 12% per annum, which is also payable on maturity. Upon the closing of a financing by the Company during the term of the Notes involving the sale of at least $15,000,000 in equity securities (a "Qualified Offering") by the Company ("Equity Financing Securities"), all of the outstanding principal amount of the Notes, together with accrued and unpaid interest due thereon, will automatically convert ("Mandatory Conversion") into units of the Company's securities (the "Units") at a conversion price per Unit equal to the lesser of (i) $2.00, or (ii) a 20% discount to the price per share of the Equity Financing Securities. Each Unit will consists of one share (the "Unit Shares") of the Company's common stock, and one five-year warrant (the "Unit Warrants") to purchase one additional share (the "Unit Warrant Shares") of the Company's common stock at an exercise price of 125% to the price per share of the Equity Financing Securities. If a Qualified Offering has not been consummated by the maturity date, the note holder may convert all or part of the outstanding principal amount of the Note, together with accrued and unpaid interest due thereon, into Units at a conversion price of $2.00 per Unit ("Optional Conversion"). Upon failure by the Company to pay any principal amount or interest due under the Notes within 5 days of the date such payment is due, or the occurrence of other event of default under the terms of the Notes, the entire unpaid principal balance of the Note, together with any accrued and unpaid interest thereon, will become due and payable, without presentment, demand, protest or notice of any kind. The conversion price and number of Units issuable upon conversion of the Notes will be subject to adjustment from time to time for subdivision or consolidation of shares and other standard dilutive events.

 

 
20
 

 

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

Forward-Looking Statements

 

The following management's discussion and analysis should be read in conjunction with our historical financial statements and the related notes thereto. The management's discussion and analysis contains forward-looking statements, such as statements of our plans, objectives, expectations and intentions. Any statements that are not statements of historical fact are forward-looking statements. When used, the words "believe," "plan," "intend," "anticipate," "target," "estimate," "expect" and the like, and/or future tense or conditional constructions ("will," "may," "could," "should," etc.), or similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject to risks and uncertainties, including those under "Risk Factors" in our Annual Report, as updated in subsequent filings we have made with the Securities and Exchange Commission ("SEC"), that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. Our actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of several factors. We do not undertake any obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this Quarterly Report.

 

Basis of Presentation

 

The following discussion highlights our results of operations and the principal factors that have affected our financial condition as well as our liquidity and capital resources for the periods described, and provides information that management believes is relevant for an assessment and understanding of the statements of financial condition and results of operations presented herein. The following discussion and analysis are based on our unaudited financial statements contained in this Quarterly Report, which we have prepared in accordance with United States generally accepted accounting principles. You should read the discussion and analysis together with such financial statements and the related notes thereto.

 

As a result of the Contribution (as defined below) and the related change in our business and operations, a discussion of our past financial results is not pertinent, and under applicable accounting principles the historical financial results of CÜR Media, LLC (formerly Raditaz, LLC), the accounting acquirer, prior to the Contribution are considered the historical financial results of the Company.

 

The audited financial statements for our fiscal year ended December 31, 2015, contained in our Annual Report , include a summary of our significant accounting policies and should be read in conjunction with the discussion below. In the opinion of management, all material adjustments necessary to present fairly the results of operations for such periods have been included in these audited financial statements. All such adjustments are of a normal recurring nature.

 

References in this section to "CÜR Media," "we," "us," "our," "the Company" and "our Company" refer to CÜR Media, Inc., and its consolidated subsidiary, CÜR Media, LLC.

 

 
21
 

 

General Overview

 

We were incorporated in the State of Delaware as Duane Street Corp. on November 17, 2011. Our original business was manufacturing and marketing baby products. Prior to the Contribution (as defined below), our Board determined to discontinue operations in this area and to seek a new business opportunity.

 

On January 28, 2014, we consummated the Contribution with CÜR Media, LLC, a limited liability company organized in the State of Connecticut on February 15, 2008, pursuant to a Contribution Agreement by and among the Company, CÜR Media, LLC, and the holders of a majority of CÜR Media, LLC's limited liability company membership interests (the "Contribution Agreement"). In connection with the Contribution, and in accordance with the terms and conditions of the Contribution Agreement, all outstanding securities of CÜR Media, LLC were exchanged for securities of ours.

 

CÜR Media, LLC's activities since inception were devoted primarily to the development and commercialization of Raditaz, a DMCA compliant internet radio product. Raditaz was launched in early 2012 and the platform was continually developed and improved through November 2013 when its iOS, Android and web products were removed from the market, to allow us to focus on the further development of our CÜR Music product.

 

The Raditaz music streaming platform and products were under development since 2010 and, prior to the 2014 PPO (as defined below) were financed primarily from angel investments in the aggregate amount of approximately $4,858,000, $150,000 of financing from a promissory note from CT Innovations, Incorporated, and a $100,000 promissory note and a $100,000 grant from the State of Connecticut Department of Economic Development.

 

As a result of the Contribution, CÜR Media, LLC became our wholly owned subsidiary, and we adopted the business of CÜR Media, LLC, which is to develop and commercialize a streaming music experience for listening on the web and mobile devices, as our sole line of business.

 

On January 31, 2014, we changed our name to CÜR Media, Inc., a name which more accurately represents our new business focus. In connection with the name change, we changed our OTC trading symbol to "CURM."

 

In addition, on January 31, 2014, we increased our number of authorized shares to 310,000,000 shares, consisting of (i) 300,000,000 shares of Common Stock, and (ii) 10,000,000 shares of Preferred Stock, par value $0.0001 per share.

 

Further, on January 31, 2014, our Board authorized a 1.26953123-for-1 forward split of our Common Stock, in the form of a dividend, pursuant to which each shareholder of our Common Stock as of the record date received 1.19260815 additional shares of Common Stock for each one share owned.

 

In a private placement financing we conducted with respect to which closings occurred on January 28, 2014, March 14, 2014 and March 28, 2014 (the "2014 PPO"), we sold an aggregate of 744,756 shares of our Common Stock, and warrants to purchase an aggregate of 744,756 shares of our Common Stock at an exercise price of $26.00 per share for a term of five (5) years ("PPO Warrants"), for gross proceeds of approximately $9,680,000 (before deducting placement agent fees and expenses of the 2014 PPO estimated at approximately $1,529,000).

 

 
22
 

 

The placement agent for the 2014 PPO and its sub-agent were paid an aggregate commission of approximately $968,000 and were issued warrants to purchase an aggregate of 74,483 shares of our Common Stock at an exercise price of $13.00 per share for a term of five (5) years ("Broker Warrants").

 

On April 6, 2015 we consummated an offer to amend and exercise the PPO Warrants (the "Offer to Amend and Exercise Warrants"). The PPO Warrants of holders who elected to participate in the Offer to Amend and Exercise Warrants were amended to, among other things, remove the price-based anti-dilution provisions contained therein and reduce the exercise price from $26.00 to $6.50 per share of Common Stock. Pursuant to the Offer to Amend and Exercise Warrants, an aggregate of 497,548 PPO Warrants were amended and exercised by their holders, for gross proceeds of approximately $3,234,000 (before deducting warrant agent fees and expenses of the Offer to Amend and Exercise estimated at approximately $417,000).

 

Effective on or prior to April 6, 2015, the company and the holders of (a) 113,469 PPO Warrants, that chose not to participate in the Offer to Amend and Exercise Warrants ("Non-Participating Original Warrants"), and (b) all 74,483 Broker Warrants, approved an amendment to remove the price-based anti-dilution provisions in their warrants. As a result, the price-based anti-dilution provisions contained in these Non-Participating Original Warrants and Broker Warrants have been removed and are of no further force or effect as of April 6, 2015.

 

The warrant agent for the offer to Amend and Exercise Warrants was paid an aggregate commission of approximately $323,350 and was issued warrants to purchase an aggregate of 49,752 shares of our Common Stock at an exercise price of $6.50 per share for a term of five (5) years ("Warrant Agent Warrants").

 

Certain securities we issued in the 2014 PPO had price-based anti-dilution protection, if, within twenty-four (24) months after the final closing of the 2014 PPO, March 28, 2016, we issue additional shares of Common Stock or Common Stock equivalents (subject to customary exceptions) for a consideration per share less than $13.00. Of the 744,756 PPO Warrants, 133,739 still remained with these priced-based anti-dilution rights. With the consummation of the exercise and amendment of the PPO Warrants and the issuance of the Warrant Agent Warrants to the Warrant Agent, the anti-dilution provisions were triggered and the non-participating warrant holders received, or are entitled to receive (i) an aggregate of 17,180 additional shares of Common Stock (ii) a reduction in the price of their PPO Warrants from $26.00 per share to $23.01 per share, and (iii) an aggregate of 17,180 additional warrants to purchase shares of Common Stock of the company at an exercise price of $23.01 per share.

 

As of March 31, 2016, we had devoted substantially all of our efforts to product development, raising capital and building our technology infrastructure. As of that date, we did not receive any revenues from our planned principal operations.

 

Our Strategy

 

Our CÜR Music product is a new streaming music experience that combines the listening experience of free internet radio products with an on-demand listening experience for listening on web and mobile devices, beginning at $1.99 per month. CÜR Music will target consumers who are seeking a more comprehensive music streaming service than current free, ad-supported music streaming products. We believe that the CÜR Music product will include a hybrid model that includes many features that free, ad-supported internet radio products provide, without interruptive advertising, with a limited on-demand offering, and will include a social toolset that enables consumers to curate certain aspects their playlists.

 

 
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In addition to revenue from subscriptions, our business plan includes a second revenue stream of personalized advertising, which will not interrupt a stream, but will target a user's listening habits. The advertising may be in the form of, display ads, email and text messages. Our business plan further includes a third revenue stream from the sale of music, concert tickets and merchandise through our music streaming service, to be tailored to each listeners taste based on prior listening trends. We plan to sell advertising, music downloads and concert tickets and merchandise in the future subsequent to launch.

 

In addition, our business plan includes distributing CUR's music streaming service through Apple's iTunes App Store to iOS devices, Google's Google Play Store to Android devices and the internet, among other distribution channels and platforms. At launch, we plan to have an iOS application, Android application and a CÜR website.

 

We plan to source our music from MusicNet, Inc. d/b/a Media Net Digital, Inc. We also plan to use Amazon web services to support certain of the technological needs of the business.

 

We plan to launch our CÜR's music streaming product and platform in the third fiscal quarter of 2016.

 

Recent Developments

 

Sale of 12% Unsecured Convertible Notes

 

On October 20, 2015, October 26, 2015, November 13, 2015, November 24, 2015, November 30, 2015, December 30, 2015 and January 14, 2016 we entered into Securities Purchase Agreements (in this case, the "Purchase Agreements") with certain "accredited investors (the "Unsecured Buyers"), pursuant to which the Unsecured Buyers purchased 12% Unsecured Convertible Promissory Notes of the Company (the "Unsecured Notes") in the aggregate principal amount of $2,113,500 (the "First Convertible Note Offering"). The aggregate gross proceeds to the Company were $2,113,500 (before deducting expenses related to the purchase and sale of the Unsecured Notes of approximately $45,000), of which $586,000 in proceeds were from members of the Board. The Company used the net proceeds from the sale of the Unsecured Notes for working capital and general corporate purposes.

 

The Unsecured Notes have an aggregate principal balance of $2,113,500, and a stated maturity date of 5 years from the date of issuance. The principal on the Unsecured Notes bears interest at a rate of 12% per annum, which is also payable on maturity.

 

On April 12, 2016, with the closing of the Second Convertible Note Offering (defined below), certain terms of the Unsecured Notes were amended. Under the new terms of the Unsecured Notes, upon the closing of $15,000,000 in Equity Financing Securities by the Company (in this case, a "Qualified Offering") all of the outstanding principal amount of the Unsecured Notes, together with accrued and unpaid interest due thereon, will automatically convert (in this case, a "Mandatory Conversion") into units of the Company's securities (the "Amended Units") at a conversion price per Amended Unit equal to the lesser of (i) $5.60 or (ii) a 20% discount to the price per share of the Equity Financing Securities. Each Amended Unit will consist of one share (the "Amended Unit Shares") of the Company's Common Stock, and one five-year warrant (the "Amended Unit Warrants") to purchase one additional share (the "Amended Unit Warrant Shares") of the Company's Common Stock at an exercise price of 125% of the Equity Financing Securities sold in the Qualified Offering. The terms of the amendment were in consideration for the noteholders' agreement to subordinate to the holders of Secured Notes (defined below).

 

 
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Under the terms of the Unsecured Notes prior to amendment, upon the closing of a financing by the Company during the term of the Unsecured Notes involving the sale of at least $2,500,000 in equity securities (in this case, a "Qualified Offering") by the Company ("Equity Financing Securities"), all of the outstanding principal amount of the Unsecured Notes, together with accrued and unpaid interest due thereon, will automatically convert (in this case, a "Mandatory Conversion") into units of the Company's securities (the "First Units") at a conversion price per First Unit equal to the lesser of (i) $6.50, or (ii) a 15% discount to the price per share of the Equity Financing Securities. Each First Unit will consists of one share (the "First Unit Shares") of the Company's Common Stock, and one five-year warrant (the "First Unit Warrants") to purchase one additional share (the "First Unit Warrant Shares") of the Company's Common Stock at an exercise price of $9.75. At any time prior to a Mandatory Conversion, the note holder may convert all or part of the outstanding principal amount of the Unsecured Note, together with accrued and unpaid interest due thereon, into First Units at a conversion price of $6.50 per First Unit (in this case, an "Optional Conversion"). Upon failure by the Company to pay any principal amount or interest due under the Notes within 5 days of the date such payment is due, or the occurrence of other event of default under the terms of the Unsecured Notes, the entire unpaid principal balance of the Unsecured Notes, together with any accrued and unpaid interest thereon, will become due and payable, without presentment, demand, protest or notice of any kind. The conversion price and number of First Units issuable upon conversion of the Unsecured Notes will be subject to adjustment from time to time for subdivision or consolidation of shares and other standard dilutive events.

 

The First Unit Warrants provide for the purchase of shares of the Company's Common Stock an exercise price of $9.75. The First Unit Warrants are exercisable for cash only, for a term of 5 years from the date of issuance. The number of shares of Common Stock to be deliverable upon exercise of the First Unit Warrants is subject to adjustment for subdivision or consolidation of shares and other standard dilutive events.

 

The Company has agreed to use its commercially reasonable efforts to file a registration statement (in this case, a "Registration Statement") to register the First Unit Shares and First Unit Warrant Shares no later than (i) the date that is ninety (90) calendar days after the final closing under the Qualified Offering, or (ii) the date which is ninety (90) calendar days after the first Optional Conversion of the Unsecured Notes. The Company has agreed to use its commercially reasonable efforts to make the Registration Statement declared effective no later than one hundred and eighty (180) calendar days after the Registration Statement is first filed with the SEC.

 

Certain securities the Company issued in the 2014 PPO had price-based anti-dilution protection, if, within twenty-four (24) months after the final closing of the 2014 PPO, March 28, 2016, the Company issues additional shares of Common Stock or Common Stock equivalents (subject to customary exceptions) for a consideration per share less than $13.00. Of the 744,756 original PPO Warrants, 133,739 still remained with these priced-based anti-dilution rights. With the issuance of Unsecured Notes, the anti-dilution provisions were triggered and the holders of the Non-Participating Original Warrants are now entitled to receive (i) an aggregate of 18,674 additional shares of Common Stock, (ii) a reduction in the price of their PPO Warrants from $23.01 per share to $20.50 per share, and (iii) an aggregate of 18,674 additional warrants to purchase shares of Common Stock of the Company at an exercise price of $20.50 per share.

 

Agreements with Content Providers

 

The Company has entered into agreements ("Music Label Agreements") with certain music labels ("Music Labels"), pursuant to which the Company has been provided limited, non-exclusive licenses to digitally distribute certain sound recordings and related materials owned or controlled by the Music Labels in connection with the Company's CÜR-branded Internet music service, CÜR Music, to be composed of three progressively priced and increasingly functional tiers, within the United States and its territories, commonwealths, and possessions. The Company has also entered into agreements ("Publishing Agreements") with certain music publishing companies ("Music Publishers") either directly or through a third party, pursuant to which the Company has been provided the non-exclusive right and license to use certain musical works owned, controlled and/or administered by the Music Publishers in connection with CÜR Music, within the United States and its territories, commonwealths, and possessions. The Music Label Agreements and Publishing Agreements may be collectively referred to herein as the "Content Agreements," and the Music Labels and Music Publishers may be collectively referred to herein as the "Content Providers."

 

 
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Pursuant to the Content Agreements, the Company is required to pay certain minimum content fees over the term of the Content Agreements as follows: $14.0 million in the first year of the agreements, of which approximately $8.0 million was due on January 31, 2016, $25.5 million in the second year of the agreements, and $18.5 million in the third year of the agreements. The Content Providers have agreed to provide the Company additional time to make the $8 million in payments through both oral and written agreements. The Company has until June 15, 2016 to make such payments. The Company paid an aggregate of $500,000 of the proceeds from the closing of the Secured Notes (defined below) to the Content Providers to be applied to the required content fees.

 

The Company issued the Content Providers warrants ("Content Provider Warrants") to purchase an aggregate of 215,279 shares (the "Content Provider Warrant Shares") of the Company's Common Stock, $0.0001 par value per share, at a weighted average exercise price of $6.41 per share. The Content Provider Warrants have a weighted average contractual term of 6.45 years. The exercise price and number of Content Provider Warrant Shares are subject to adjustment for any stock dividend, stock split, stock combination, recapitalization, reclassification, reorganization or other similar event.

 

Reverse Stock Split

 

On February 16, 2016 (the "Effective Date"), we effected a 1-for-13 reverse stock split. Upon effectiveness of the Reverse Stock Split, every thirteen outstanding shares of our Common Stock ("Old Common Stock") were, without any further action by us, or any holder thereof, combined into and automatically became one share of our Common Stock. Each holder of a certificate or certificates immediately prior to the Effective Date representing outstanding shares of Old Common Stock are now entitled to receive a certificate or certificates representing the shares of New Common Stock into which the shares of Old Common Stock have been reclassified. Any fractional shares have been rounded up to one whole common share. All shares of Common Stock eliminated as a result of the Reverse Stock Split have been cancelled such that they were returned to our authorized and unissued capital stock, and our capital has been reduced by an amount equal to the par value of the Old Common Stock so retired.

 

Except for de minimus adjustments that may result from the treatment of fractional shares, the Reverse Stock Split did not have any dilutive effect on our stockholders since each stockholder holds the same percentage of our Common Stock outstanding immediately following the Reverse Stock Split as such stockholder held immediately prior to the Reverse Stock Split.

 

The Reverse Stock Split did not change our current authorized number of shares of capital stock. As a result of the Reverse Stock Split, the number of shares of our Common Stock that may be purchased upon exercise of outstanding warrants, options, or other securities convertible into, or exercisable or exchangeable for, shares of our Common Stock, and the exercise or conversion prices for these securities, was also ratably adjusted in accordance with their terms.

 

Sale of 12% Senior Secured Convertible Notes

 

On April 12, 2016 and April 15, 2016, the Company entered into Securities Purchase Agreements (in this case, the "Purchase Agreements") with certain "accredited investors" (the "Secured Buyers"), pursuant to which the Secured Buyers purchased 12% Senior Secured Convertible Promissory Notes of the Company (the "Secured Notes") in the aggregate principal amount of $2,060,000 (before deducting placement agent fees and expenses of $223,519) (the "Second Convertible Note Offering").

 

The Company used the net proceeds from the Second Convertible Note Offering for certain payments to content owners, and working capital and general corporate purposes.

 

 
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The Secured Notes will be secured by a security interest in and lien on all now owned or hereafter acquired assets and property, real and personal, of the Company and its subsidiaries, including the Company's intellectual and technology property pursuant to the terms of a security agreement (in this case, the "Security Agreement") among the Company and the Secured Buyers. The security interest in and liens on all assets and property of the Company will be a first priority security interest.

 

The Secured Notes have an aggregate principal balance of $2,060,000, and a stated maturity date of 6 months from the date of issuance. The principal on the Secured Notes bears interest at a rate of 12% per annum, which is also payable on maturity. The Secured Notes will rank senior to all existing indebtedness of the Company, except as otherwise set forth in the Secured Notes. Upon the closing of a financing (in this case, a "Qualified Offering") by the Company during the term of the Secured Notes involving the sale of at least $15,000,000 in Equity Financing Securities, all of the outstanding principal amount of the Secured Notes, together with accrued and unpaid interest due thereon, will automatically convert (in this case, a "Mandatory Conversion") into units of the Company's securities (the "Second Units") at a conversion price per Second Unit equal to the lesser of (a) 80% of the price per share of the Equity Financing Securities sold in the Qualified Offering, or (b) $2.00. At any time prior to a Mandatory Conversion, the holders of the Secured Notes may convert all or part of the outstanding principal amount of the Secured Notes, together with accrued and unpaid interest due thereon, into Second Units at a conversion price of $2.00 per Unit (in this case, an "Optional Conversion"). Each Second Unit will consists of one share (the "Second Unit Shares") of the Company's Common Stock, and one five-year warrant (the "Second Unit Warrants") to purchase one additional share (the "Second Unit Warrant Shares") of the Company's Common Stock at an exercise price equal to (a) 125% of the price at which the Company's equity securities (or securities convertible into or exercisable for equity securities) are sold in a Qualified Offering in the event of a Mandatory Conversion, or (b) 125% of $2.00 in the event of an Optional Conversion. Upon failure by the Company to pay any principal amount or interest due under the Secured Notes within 5 days of the date such payment is due, or the occurrence of other event of default under the terms of the Secured Notes, the entire unpaid principal balance of the Secured Notes, together with any accrued and unpaid interest thereon, will become due and payable, without presentment, demand, protest or notice of any kind. In the event of any liquidation, dissolution or winding up of the Company, each holder of a Secured Note will be entitled to receive, pari passu with the other holders of the Secured Notes, and in preference to the holders of the Company's other outstanding securities, an amount equal to two times the principal amount of, and any accrued and unpaid interest on, such holder's Secured Note. The conversion price and number of Second Units issuable upon conversion of the Secured Notes will be subject to adjustment from time to time for subdivision or consolidation of shares and other standard dilutive events.

 

Pursuant to the terms of a Placement Agency Agreement (in this case, the "Placement Agency Agreement") between the Company and the placement agent for the Second Convertible Note Offering (in this case, the "Placement Agent"), in connection with the closing of the Second Convertible Note Offering, the Placement Agent was paid a commission of an aggregate of $200,000. In addition, the Placement Agent, or its designees, will receive warrants to purchase a number of shares of Common Stock equal to 10% of the number of Second Unit Shares into which Secured Notes sold in the Second Convertible Note Offering to Secured Buyers introduced to the Second Convertible Note Offering by the Placement Agent, and 8% of the number of Second Unit Shares into which Secured Notes sold in the Second Convertible Note Offering to Secured Buyers introduced to the Second Convertible Note Offering by the Company or its representatives, are converted upon a Mandatory Conversion, with a term of 5 years and an exercise price per share equal to the exercise price of the Second Unit Warrant Shares issued to Secured Buyers introduced to the Second Convertible Note Offering by the Placement Agent upon a Mandatory Conversion ("Placement Agent Warrants").

 

The Second Unit Warrants, to be received upon conversion of the Secured Notes, provide for the purchase of shares of the Company's Common Stock an exercise price equal to (a) 125% of the price at which the Company's Equity Financing Securities are sold in a Qualified Offering in the event of a Mandatory Conversion, or (b) 125% of $2.00 in the event of an Optional Conversion. The Second Unit Warrants are exercisable for cash only, for a term of 5 years from the date of issuance. The number of shares of Common Stock to be deliverable upon exercise of the Second Unit Warrants is subject to adjustment for subdivision or consolidation of shares and other standard dilutive events.

 

The Company granted registration rights to each Secured Buyer with respect to the Second Unit Shares and Second Unit Warrant Shares, and to the Placement Agent, with respect to the Common Stock issuable upon exercise of the Placement Agent Warrants, in each case on a pari passu basis with, and upon substantially the same terms as the registration rights granted to, the investors in a Qualified Offering.

 

 
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Results of Operations

 

Three Month Period Ended March 31, 2016 Compared to Three Month Period Ended March 31, 2015

 

Revenues

 

We have not generated any material revenues for the three months ended March 31, 2016 or 2015.

 

Operating Expenses

 

Overview

 

Total operating expenses for the three month periods ended March 31, 2016 and 2015 were $2,272,773 and $1,802,357, respectively. The increase in total operating expenses of $470,000, or approximately 26%, was primarily related to an increase in legal fees of $190,000 associated with capitalization activities, an increase of $64,000 in non-cash compensation expense and an increase in wages of $490,000 due to an increase in employees. The aforementioned increases were partially offset by decreases in costs associated with investor relations, taxes and other expenses.

 

Research and Development Expenses

 

For the three month periods ended March 31, 2016 and 2015, research and development expenses were $1,665,601 and $1,409,971, respectively. Research and development expenses increased by $256,000, or approximately 18%, primarily due to an increase in wages of $490,000 related to an increase in employees, an increase of $45,000 in benefits associated with additional employees and an increase of $75,000 in hosting expenses. Decreases in taxes, other expenses, marketing and development partially offset the increases.

 

General and Administrative Expenses

 

For the three month periods ended March 31, 2016 and 2015, general and administrative expenses were $525,082 and $369,070 respectively. General and administrative expenses increased by $156,000, or approximately 42%, primarily due to an increase in legal fees of $190,000 associated with capitalization activities partially offset by a decrease in investor relations costs.

 

Stock based Compensation Expenses

 

For the three month periods ended March 31, 2016 and 2015, stock based compensation expense were $76,966 and $13,226, respectively. Stock based compensation expenses increased by approximately $64,000 due to a year over year increase in options granted to new employees.

 

Other Income (Expense)

 

For the three month periods ended March 31, 2016 and 2015, other income was $1,266,554 and $2,347,938, respectively. Other income decreased by $1,081,000 primarily due to the decrease in warrants with derivative treatment and the associated non-cash change in fair value of the derivative liability.

 

 
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Liquidity and Capital Resources

 

Sources of Liquidity

 

As of March 31, 2016, cash and cash equivalents were approximately $0, as compared to $734 at December 31, 2015.

 

As of March 31, 2016, we had a working capital deficit of $4,910,277. As of December 31, 2015, we had a working capital deficit of $4,288,488. The decrease of $622,000, or 14%, in working capital was attributable to an increase in accounts payable and accrued expenses of approximately $2,126,000 partially offset by a decrease in derivative liability of $1,498,000.

 

In January 2014, warrants to purchase 14,315 shares of Common Stock were exercised resulting in gross proceeds of $99,695.

 

We raised aggregate gross proceeds of approximately $9,680,000 in our 2014 PPO (before deducting placement agent fees and expenses of the 2014 PPO of approximately $1,529,000).

 

On April 6, 2015, we raised aggregate gross proceeds of approximately $3,234,000 in our Offer to Amend and Exercise Warrants (before deducting placement agent fees and expenses of the Offer to Amend and Exercise Warrants of approximately $417,000).

 

On October 20, 2015, October 26, 2015, November 13, 2015, November 24, 2015, November 30, 2015, December 30, 2015 and January 14, 2016 we entered into Purchase Agreements with certain Unsecured Buyers, pursuant to which the Unsecured Buyers purchased Unsecured Notes in the aggregate principal amount of $2,113,500 (before deducting fees and expenses of approximately $45,000).

 

On April 12, 2016 and April 15, 2016, we entered into Purchase Agreements with certain Secured Buyers, pursuant to which the Secured Buyers purchased Secured Notes in the aggregate principal amount of $2,060,000 (before deducting placement agent fees and expenses of approximately $223,519).

 

We have executed formal contracts with major music labels including Universal Music Group, Sony Music Entertainment and Warner Music Group. We plan to enter into content licensing agreements with certain independent music labels, music publishers and publisher rights organizations. The cost of entering into content licensing agreements with major music labels, publisher rights organizations and publishers is expected to include legal and consulting fees as well as approximately $9 million in prepayments to content providers. We have a dedicated team of software engineers, led by our Chief Technology Officer and Chief Operating Officer, working on enhancing the technology platform, as well as the iOS and Android applications and the CÜR Music website. We are currently fine-tuning the user interface and user experience of CÜR's iPhone, iPad and Android applications, our website, and our backend systems, and will continue to do so through launch. CÜR Music is available in the Apple iTunes Store and our Android application to the Google Play Store, as we are completing our testing and development. Our Chief Marketing Officer is developing the marketing timeline for marketing the launch of CÜR Music, which includes paid media, public relations, social media, event sponsorships and marketing through influencers. Success of those strategies will determine the amount of marketing spending allocated to each of these marketing strategies.

 

 
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Not including non-cash expenses, we have spent approximately $16.9 million on research and development, sales and marketing and general and administrative costs to complete the development of the CÜR Music, for the time period since the Contribution in January 2014 through the first quarter of 2016. Of the total $16.9 million, a total of approximately $13.6 million is related to research and development and approximately $3.3 million is related to general and administrative costs. In addition to the aforementioned costs, we expect to pay approximately $9.0 million dollars as prepayments in connection with the agreements that we plan to have with the major music labels, independent labels and publishers

 

We plan to bring CÜR Music to market in the third fiscal quarter of 2016. In order to do so, we need to raise approximately $15.0 million, to implement our business plan, market CÜR Music, for content license costs, and for general working capital. There can be no assurance that financing will be available when required in sufficient amounts, on acceptable terms or at all. If we are unsuccessful at raising sufficient funds, for whatever reason, to fund our operations, we may be forced to seek a buyer for our business or another entity with which we could create a joint venture. If all of these alternatives fail, we expect that we will be required to seek protection from creditors under applicable bankruptcy laws.

 

Net Cash Used in Operating Activities

 

Net cash used in operating activities was $133,789 for the three month period ended March 31, 2016, as compared to net cash used of $1,764,735 for the three month period ended March 31, 2015. The decrease of $1,630,947, or 92%, in net cash used in operations was primarily due to the increase in accounts payable and accrued liabilities of $2,126,000, an increase in non-cash stock compensation of $64,000 and an increase of $69,000 in non-cash interest expense related to the 2015 convertible notes, partially offset by a decrease in the non-cash change in the fair value of the warrants of $949,000.

 

Net Cash Used in Investing Activities

 

During the three month periods ended March 31, 2016 and 2015, net cash provided by and used in investing activities was $706 and $10,514, respectively. The current year decrease in assets of $706 was a result of an asset that was disposed of.

 

Net Cash Provided by Financing Activities

 

During the three month period ended March 31, 2016, we received $141,000 in proceeds from the sale of convertible notes. In the three months ended March 31, 2016 and 2015, notes payable were paid by approximately $8,651 and $8,459.

 

Going Concern

 

Our independent auditor has expressed doubt about our ability to continue as a going concern and believes that our ability is dependent on our ability to implement our business plan, raise capital and generate revenues. See Note 2 of our financial statements.

 

 
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Off-Balance Sheet Arrangements

 

We have not entered into any off-balance sheet financing arrangements and have not formed any special purpose entities. We have not guaranteed any debt or commitments of other entities or entered into any options on non-financial assets.

 

Contractual Obligations

 

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information under this item.

 

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information under this item.

 

ITEM 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

We maintain disclosure controls and procedures, as defined in Rule 13a-15(e) and Rule 15d-15(e) promulgated under the Exchange Act that are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms and that such information is accumulated and communicated to our senior management, currently consisting of James Urie, our Executive Chairman, Interim President and Interim Chief Executive Officer (Principal Executive Officer) and Kelly Sardo, our Chief Financial Officer, Secretary and Treasurer (Principal Financial and Accounting Officer) as appropriate to allow timely decisions regarding required disclosure.

 

In connection with the preparation of this Quarterly Report, we carried out an evaluation, under the supervision and with the participation of our senior management, currently consisting of James Urie, our Executive Chairman, Interim President and Interim Chief Executive Officer (Principal Executive Officer) and Kelly Sardo, our Chief Financial Officer, Secretary and Treasurer (Principal Financial and Accounting Officer), of the effectiveness of the design and operation of our disclosure controls and procedures existing as of March 31, 2016. Based on the evaluation of these disclosure controls and procedures, and in light of the material weaknesses found in our internal controls over financial reporting, James Urie, our Executive Chairman, Interim President and Interim Chief Executive Officer (Principal Executive Officer) and Kelly Sardo, our Chief Financial Officer, Secretary and Treasurer (Principal Financial and Accounting Officer), concluded that our disclosure controls and procedures were not effective as of such date.

 

Changes in Internal Control over Financial Reporting

 

There has been no change in our internal control over financial reporting identified in connection with our evaluation we conducted of the effectiveness of our internal control over financial reporting as of March 31, 2016, that occurred during our first quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

 
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PART II – OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

None.

 

ITEM 1A. RISK FACTORS

 

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information under this item.

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

Other than as reported in our Current Reports on Form 8-K, or prior periodic reports, we have not sold any of our equity securities during the period covered by this Quarterly Report, or subsequent period through the date hereof, except as follows:

 

Issuance of Shares to Outside Legal Counsel

 

On April 18, 2016, we authorized the issuance of 66,153 shares of our Common Stock to our outside legal counsel as full and complete payment of $118,347 of the Company's outstanding legal fees.

 

The issuance of the shares of Common Stock in connection with this transaction was exempt from registration under Section 4(a)(2) of the Securities Act as a transaction by an issuer not involving any public offering.

 

Stock Option Grants

 

Between January 5, 2016 and January 13, 2016, we issued an aggregate of 56,853 non-statutory stock options under our 2015 Equity Incentive Plan ("2015 Plan") to employees of the Company at an exercise prices ranging between $5.33 per share and $6.11 per share, the closing sale prices of our Common Stock on the OTC Markets OTC marketplace on the dates of grant.

 

The issuances of the non-statutory stock options in connection with these transactions were exempt from registration under Rule 701 under the Securities Act as transactions pursuant to compensatory benefit plans and contracts relating to compensation as provided under Rule 701 or under Section 4(a)(2) of the Securities Act as transactions by an issuer not involving any public offering.

 

 
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ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

ITEM 4. MINE SAFETY DISCLOSURES

 

Not applicable.

 

ITEM 5. OTHER INFORMATION

 

On April 29, 2016, our Board agreed to increase the annual base salary of Kelly Sardo, our Chief Financial Officer, Treasurer and Secretary, to $225,000, to be effective upon the closing of a financing by the Company involving the sale of at least $10,000,000 in equity securities of the Company (and/or securities convertible into equity securities of the Company). In the event of Ms. Sardo's termination without cause, (i) she will be entitled to receive a severance payment in an amount equal to six-months of her base salary, and (ii) all of her then unvested stock options will automatically vest.

 

ITEM 6. EXHIBITS

 

In reviewing the agreements included as exhibits to this Quarterly Report, please remember that they are included to provide you with information regarding their terms and are not intended to provide any other factual or disclosure information about the Company or the other parties to the agreements. The agreements may contain representations and warranties by each of the parties to the applicable agreement. These representations and warranties have been made solely for the benefit of the parties to the applicable agreement and:

 

 

·

should not in all instances be treated as categorical statements of fact, but rather as a way of allocating the risk to one of the parties if those statements prove to be inaccurate;

 

·

have been qualified by disclosures that were made to the other party in connection with the negotiation of the applicable agreement, which disclosures are not necessarily reflected in the agreement;

 

·

may apply standards of materiality in a way that is different from what may be viewed as material to you or other investors; and

 

·

were made only as of the date of the applicable agreement or such other date or dates as may be specified in the agreement and are subject to more recent developments.

 

 
33
 

 

Accordingly, these representations and warranties may not describe the actual state of affairs as of the date they were made or at any other time. Additional information about the Company may be found elsewhere in this Form 10-Q and the Company's other public filings, which are available without charge through the SEC's website at http://www.sec.gov.

 

The following exhibits are included as part of this report:

 

Exhibit No.

SEC Report

Reference No.

Description

 

4.1

4.1

Form of 12% Unsecured Convertible Promissory Note(1)

 

4.2

4.2

Form of Unit Warrant(1)

 

4.3

4.5

Form of 12% Senior Secured Convertible Promissory Note(2)

 

4.4

4.6

Form of Unit Warrant(2)

 

4.5

4.7

Form of Placement Agent Warrant(2)

 

10.1

10.1

Form of Securities Purchase Agreement between the Registrant and the investors party thereto(1)

 

10.2

10.2

Form of Escrow Agreement among the Registrant, the investors party thereto, and CKR Law LLP, as escrow agent(1)

 

10.3

10.3

Form of Registration Rights Agreement, dated January 28, 2014, between the Registrant and the investors party thereto(1)

 

10.4

*

Form of Second Omnibus Amendment to Subscription Documents

 

10.5

10.31

Placement Agent Agreement by and between the Registrant and Katalyst Securities LLC(2)

 

10.6

10.32

Form of Securities Purchase Agreement among the Registrant and the investors party thereto(2)

 

10.7

10.33

Escrow Agreement by and among the Registrant, Katalyst Securities LLC and Delaware Trust Company, as escrow agent(2)

 

 
34
 

 

Exhibit No.

SEC Report

Reference No.

Description

10.8

10.34

Form of Security Agreement among the Registrant and the secured parties(2)

 

31.1

*

Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 

31.2

*

Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 

32.1

*

Certifications of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 

32.2

*

Certifications of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 

101.INS

*

XBRL Instance Document

 

101.SCH

*

XBRL Taxonomy Extension Schema Document

 

101.CAL

*

XBRL Taxonomy Extension Calculation Linkbase Document

 

101.DEF

*

XBRL Taxonomy Extension Definition Linkbase Document

 

101.LAB

*

XBRL Taxonomy Extension Label Linkbase Document

 

101.PRE

*

XBRL Taxonomy Extension Presentation Linkbase Document

___________
* Filed herewith

 

(1)

Filed with the SEC on October 26, 2015, as an exhibit, numbered as indicated above, to the Registrant's Current Report on Form 8-K, dated October 20, 2015, which exhibit is incorporated herein by reference.

(2)

Filed with the SEC on April 14, 2016, as an exhibit, numbered as indicated above, to the Registrant's Annual Report on Form 10-K, for the fiscal year ended December 31, 2015, which exhibit is incorporated herein by reference.

 

 
35
 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

CÜR MEDIA, INC.

Dated: May 23, 2016

By: 

/s/ James Urie

Name:

James Urie

Title:

Executive Chairman, Interim President
and Interim Chief Executive Officer

(Principal Executive Officer)

Dated: May 23, 2016

By: 

/s/ Kelly Sardo

Name:

Kelly Sardo

Title:

Chief Financial Officer, Secretary and Treasurer

(Principal Financial and Accounting Officer)

 

 
36
 

 

EXHIBIT INDEX

 

Exhibit No.

SEC Report

Reference No.

Description

4.1

4.1

Form of 12% Unsecured Convertible Promissory Note(1)

4.2

4.2

Form of Unit Warrant(1)

4.3

4.5

Form of 12% Senior Secured Convertible Promissory Note(2)

4.4

4.6

Form of Unit Warrant(2)

4.5

4.7

Form of Placement Agent Warrant(2)

10.1

10.1

Form of Securities Purchase Agreement between the Registrant and the investors party thereto(1)

10.2

10.2

Form of Escrow Agreement among the Registrant, the investors party thereto, and CKR Law LLP, as escrow agent(1)

10.3

10.3

Form of Registration Rights Agreement, dated January 28, 2014, between the Registrant and the investors party thereto(1)

10.4

*

Form of Second Omnibus Amendment to Subscription Documents

10.5

10.31

Placement Agent Agreement by and between the Registrant and Katalyst Securities LLC(2)

10.6

10.32

Form of Securities Purchase Agreement among the Registrant and the investors party thereto(2)

10.7

10.33

Escrow Agreement by and among the Registrant, Katalyst Securities LLC and Delaware Trust Company, as escrow agent(2)

10.8

10.34

Form of Security Agreement among the Registrant and the secured parties(2)

31.1

*

Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

31.2

*

Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

32.1

*

Certifications of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

32.2

*

Certifications of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

101.INS

*

XBRL Instance Document

101.SCH

*

XBRL Taxonomy Extension Schema Document

101.CAL

*

XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

*

XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

*

XBRL Taxonomy Extension Label Linkbase Document

101.PRE

*

XBRL Taxonomy Extension Presentation Linkbase Document

___________
* Filed herewith

 

(1)

Filed with the SEC on October 26, 2015, as an exhibit, numbered as indicated above, to the Registrant's Current Report on Form 8-K, dated October 20, 2015, which exhibit is incorporated herein by reference.

(2)

Filed with the SEC on April 14, 2016, as an exhibit, numbered as indicated above, to the Registrant's Annual Report on Form 10-K, for the fiscal year ended December 31, 2015, which exhibit is incorporated herein by reference.

 

 

 37