Baristas Launching With As Seen On TV Platform Introducing White Coffee to Approximately 1.8 Million US Consumers
May 10 2016 - 08:09AM
InvestorsHub NewsWire
SEATTLE, WA--(NewMediaWire - May 10, 2016) - Baristas
Coffee Company, Inc. (OTCQB: BCCI)
"Seattle's World Famous Costume Coffee" announced today that it is
launching its Baristas White Coffee single serve cups compatible
with the Keurig 2.0 brewing system via an "As Seen On TV"
direct response campaign.
The initial campaign, which starts next week, will be seen on
television and through digital media and continue until a minimum
of 1.8 million trackable impressions by US consumers has been
achieved. The marketing effort using the As Seen On TV platform is
focused on getting consumers to try white coffee through special
offers allowing them to try Baristas White Coffee without having to
purchase a whole box. The response metrics will then be analyzed
and adjusted as appropriate to maximize the ongoing efforts.
The campaign compliments the advertising currently underway
featuring the Breakout country/grunge artist Megs
McLean www.megsmclean.com running on
CNBC, TNT, TruTV, BET, CMT, and Comedy Central. Megs is also
currently on MTV Live, Pure Country, and VH1 describing why she's
so fired up about Baristas White Coffee single serve cups that work
in her Keurig 2.0 brewing system. She also describes that white
coffee is slow roasted coffee beans that make it have way more
caffeine than normal coffee, and it has a lighter nutty refreshing
taste with a kick, a BIG Kick while promoting Amazon."
"Barry Henthorn -- CEO commented; "Baristas White Coffee single
serve cups are a very unique product and we are very pleased with
the response we have been getting from marketing efforts directing
customers to our distribution partner Amazon. Adding the As Seen On
TV direct response platform with special offers to try white coffee
expands our distribution channels and further increases the
awareness of the Baristas Brand. We are confident that the more
people who try the Baristas White Coffee the more people will love
it."
About Baristas Coffee Company (OTCQB: BCCI): Headquartered
in the Seattle, Washington area, Baristas Coffee Company, Inc. was
formed to create a national brand of drive-thru espresso stands.
BCCI is accomplishing this by acquiring established businesses that
fit its model, opening new locations, and by franchising. Baristas
also creates and markets coffee based retail products such as
Baristas White Coffee and Espresso Roast that are Keurig 2.0
compatible and other cosmetic products. Baristas has separated
itself from the competition with its "theme" of joining attractive
female baristas in entertaining costumes preparing the finest
beverages available on the market. Baristas can currently be found
throughout the greater Seattle area as well as in Florida, and
Montana. Your state, coming soon!
For more information on this fascinating concept please visit us
at www.baristas.tv.
CONTACT INFORMATION
For Investor Relations Contact:
Barry Henthorn
barry@baristas.tv
(206)579-0222
Baristas Coffee (PK) (USOTC:BCCI)
Historical Stock Chart
From Feb 2024 to Mar 2024
Baristas Coffee (PK) (USOTC:BCCI)
Historical Stock Chart
From Mar 2023 to Mar 2024