Studio City, the thrilling new Hollywood-inspired,
cinematically-themed entertainment and leisure destination, has
attracted global attention from leisure seekers and received
acclaimed international recognitions since its doors opened in
October 2015, a mere half year of operation. At Brand Film Festival
2016, an event co-organized by the industry-renowned PRWeek US
and Campaign US magazines, the Studio City-inspired short film “The
Audition” netted multiple awards including “Branded Program”, “Most
Creative”, “Viral” and “Best of Best for 2016”, adding to Studio
City’s impressive list of accolades. On the other hand, the
holistic, seamless and innovative grand opening campaign also
impressed the judge panel of the MARKies Awards 2016 to garner
multiple recognitions, namely the Gold Prizes for “Best Idea –
Public Relations”, “Best Idea – Design” and “Best Idea – Events”.
“It is our great honor to have collaborated with
the true Hollywood icons to produce The Audition for our
movie-themed resort Studio City. We are truly excited to have
received these prestigious awards for this incredible short film,”
said Mr. Lawrence Ho, Chairman and CEO of
Melco Crown Entertainment. “Studio City, together with
this historic Hollywood short film, is the realization of our
commitment to deliver highly innovative entertainment offerings to
support Macau’s development into the World Center of Tourism and
Leisure.”
Presented by Melco Crown Entertainment and
RatPac Entertainment, “The Audition” is helmed by Academy
Award-winning director Martin Scorsese and features Hollywood
mega-stars Robert De Niro, Leonardo DiCaprio and Brad Pitt. This
first-ever Hollywood production in Macau showcases Studio City and
its world-class entertainment offerings on the world stage. It
stands testament to MCE’s goal of enhancing Macau’s non-gaming
proposition to the world. At Brand Film Festival 2016, the
high-profile short film was designated “Best of Best for 2016”,
recognized as the most artistic, creative and effective
branded content film of the year. “The Audition” is currently
available for viewing on Studio City’s in-house TV channel.
“The Audition” has also laid down a perfect
platform to build a well-rounded creative communications strategy.
It helps to effectively promote gaming and entertainment with a
culturally sensitive approach. Strategically leveraging “The
Audition” throughout its communications plan, Studio City has won
the Gold Prize for “Best Idea – Public Relations” in the MARKies
Awards 2016. The award recognized MCE’s innovative, creative and
effective campaign, as well as its strategic communications in
achieving the marketing objectives via traditional and social
media.
In addition, Studio City also won the Gold
Prizes for “Best Idea – Events” and “Best Idea – Design” in the
MARKies Awards 2016 with its grand opening event. The glamorous
grand opening event attracted the presence of over 3,500 guests,
including Hollywood A-listers, celebrities, government officials
and other distinguished guests in the community. Through a series
of events such as exciting customized entertainment, digitally
interactive performances, as along with star-studded press
conferences and red carpet, Studio City created a historic moment
in Macau that is by far, one of the largest and most captivating
grand openings in the world.
In the short period since its opening, Studio
City has already garnered the below awards:
- “Casino/Integrated Resort of the Year” at the International
Gaming Awards 2016
- “Best New Venue Opening” at the 2016 CEI Readers’ Choice
Awards
- Grand Award in the Structural Excellence Award 2016 organized
by the Hong Kong Institution of Engineers
- Highly Commended Award in Hotel Architecture category at the
Asia Pacific Property Awards 2016
- “Branded Program”, “Most Creative”, “Viral” and “Best of Best
for 2016” at Brand Film Festival
- Gold Prizes for “Best Idea – Public Relations”, “Best Idea –
Design” and “Best Idea – Events” at the MARKies Awards
These achievements are strong testimonials of
Melco Crown Entertainment’s world-class quality non-gaming and
gaming facilities at this new integrated resort.
Studio City – This is Entertainment.
For further information on Studio City, please
visit: www.studiocity-macau.com, follow us on Sina Weibo at
www.weibo.com/studiocity and like us on Facebook at
http://www.facebook.com/studiocitymacau
For our latest press releases, visuals and multimedia, please
visit: www.studiocitymacaumedia.com
Safe Harbor Statement
This press release contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. The Company may also make written or oral forward-looking
statements in its periodic reports to the U.S. Securities and
Exchange Commission (the “SEC”), in its annual
report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical
facts, including statements about the Company’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
those contained in any forward-looking statement. These factors
include, but are not limited to, (i) growth of the gaming market
and visitation in Macau and the Philippines, (ii) capital and
credit market volatility, (iii) local and global economic
conditions, (iv) our anticipated growth strategies, (v) gaming
authority and other governmental approvals and regulations, and
(vi) our future business development, results of operations and
financial condition. In some cases, forward-looking statements can
be identified by words or phrases such as “may”, “will”, “expect”,
“anticipate”, “target”, “aim”, “estimate”, “intend”, “plan”,
“believe”, “potential”, “continue”, “is/are likely to” or
other similar expressions. Further information
regarding these and other risks, uncertainties or factors is
included in the Company’s filings with the SEC. All information
provided in this press release is as of the date of this press
release, and the Company undertakes no duty to update such
information, except as required under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its American
depositary shares listed on the NASDAQ Global Select Market
(NASDAQ:MPEL), is a developer, owner and operator of casino gaming
and entertainment casino resort facilities in Asia. Melco Crown
Entertainment currently operates Altira Macau
(www.altiramacau.com), a casino hotel located at Taipa, Macau and
City of Dreams (www.cityofdreamsmacau.com), an integrated urban
casino resort located in Cotai, Macau. Melco Crown Entertainment’s
business also includes the Mocha Clubs (www.mochaclubs.com), which
comprise the largest non-casino based operations of electronic
gaming machines in Macau. The Company also majority owns and
operates Studio City (www.studiocity-macau.com), a
cinematically-themed integrated entertainment, retail and gaming
resort in Cotai, Macau. In the Philippines, Melco Crown
(Philippines) Resorts Corporation’s subsidiary, MCE Leisure
(Philippines) Corporation, currently operates and manages City of
Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail
and entertainment integrated resort in the Entertainment City
complex in Manila. For more information about Melco Crown
Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support
from both of its founding shareholders, Melco International
Development Limited (“Melco”) and Crown Resorts Limited (“Crown”).
Since May 2016, Melco has become the single largest shareholder of
Melco Crown Entertainment. Melco is a listed company on the Main
Board of The Stock Exchange of Hong Kong Limited and is
substantially owned and led by Mr. Lawrence Ho, who is Chairman, an
Executive Director and the Chief Executive Officer of Melco Crown
Entertainment. Crown is a top-100 company listed on the Australian
Securities Exchange and led by Mr. James Packer, who is Deputy
Chairman and a Non-executive Director of Melco Crown
Entertainment.
About Studio City
Studio City takes Macau’s entertainment
destination proposition to unprecedented new levels, by providing a
‘next generation’ of outstanding entertainment-driven leisure
destination experiences that will help the territory’s evolution
into a truly international tourism center.
The Hollywood-themed studio-concept resort is a
thrilling new cinematic inspired entertainment and leisure
destination and is designed to be the most diversified
entertainment offering in Macau. Ideally located on Cotai,
close to the Lotus Bridge immigration point connecting Hengqin
Island and a future station-point for the Macau Light Rapid Transit
(LTR), Studio City is determined to deliver more world-class
entertainment amenities than any integrated resort in the
market.
Studio City’s stunning Art-Deco facade includes
an iconic “Golden Reel” gondola ride which straddles the resort’s
two-tower hotel at a height of some 130 meters. The integrated
resort will provide the ultimate in sophisticated leisure
entertainment, hotel, retail, dining and lifestyle experiences.
The resort’s innovative entertainment offerings
include “Studio City Event Center”, a 5,000-seat multi-purpose
entertainment center designed to host live concerts, theatrical and
sporting events; and “Studio 8”, a 300-seat live-audience TV
broadcast studio for reality and game-show productions distributed
in the Asia region. The entertainment experiences also include a
magic theatre “The House of Magic” and a Warner Bros. Batman-themed
motion ride “Batman Dark Flight”, a 40,000 sq. ft. family
entertainment center “Warner Bros. Fun Zone” for kids filled with
Warner Bros.’ and DC Comics’ franchise characters and play-rides,
together with “Pacha Macau” which will bring Ibiza-style nightlife
to Macau.
Studio City is destined to deliver an
unparalleled leisure entertainment and hospitality experience,
strengthening the depth and diversity of Macau’s leisure, business
and tourism proposition as a leading visitor destination in
Asia.
For further information on Studio City visit:
www.studiocity-macau.com and follow us on Sina Weibo at
www.weibo.com/studiocity.
For investment community, please contact:
|
For media enquiry, please
contact: |
Ross Dunwoody |
Maggie Ma |
Vice President, Investor Relations |
Senior Vice President, |
Tel: +853 8868 7575 or +852 2598 3689 |
Corporate Communications & PR |
Email: rossdunwoody@melco-crown.com
|
Tel: +853 8868 3767 or +852 3151 3767 |
|
Email: maggiema@melco-crown.com |
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