NEW YORK, May 9, 2016 /PRNewswire/ -- The Mobile
Marketing Association (MMA), the leading global trade
association for the mobile marketing industry, today announced the
jury for the 2016 Annual Global Smarties awards program
featuring the first CMO leading the panel. Supporting MMA's
marketer-first mission, Denise
Karkos, Chief Marketing Officer of TD Ameritrade, assumes
the role as the 2016 jury president. The MMA also added a new
mobile audio awards category to the award program.
The 2016 jury, comprised of 28 senior brand and agency
professionals, have been selected for their achievements, are
respected for their industry leadership, and are trusted to judge
with fairness and integrity as they select the world's leading
mobile marketing campaigns. The full jury list below.
Said jury president Karkos: "I'm honored to have been selected
as Jury President for the 2016 MMA Global Smarties Awards. Given
the importance of mobile marketing to our organization, I look
forward to being inspired by best-in-class work that's raising the
bar in mobile. Being the first CMO selected as Jury President, I
hope to bring a new perspective to the selection process, grounded
in innovative work that not only pushes the boundaries of mobile,
but truly helps brands impact their metrics and achieve their
business objectives."
"We are incredibly excited to have Denise Karkos head the impressive 2016 jury,
which will further illuminate the marketer's perspective on how
brands are pushing the boundaries on mobile marketing in ways that
are transforming both their business and consumer engagement," said
Sheryl Daija, chief strategy officer of the MMA. "As mobile
continues to challenge the marketing status quo, it is critical to
have a discerning group of judges who demand the highest standards
and are focused equally on creativity and results."
With more than 1,700 submissions from 30 plus countries received
last year, the Global Smarties is the only worldwide mobile
marketing awards program. The Smarties showcase the
best-of-the-best in mobile marketing and determine new benchmarks
for success. These groundbreaking campaigns are then converted into
case studies which are incorporated into the largest Case Study Hub
for mobile marketing in the world.
Entries will be judged on four criteria: strategy, execution,
creativity and results. All entries will first be evaluated by the
Smarties Pre-Screening Council, comprised of more than 100
senior-level mobile marketers. The Council will determine a short
list, which will then be judged by the Global Smarties Jury in an
all-day session in New York City
on August 16. Finalists and winners
will be honored at Global Smarties Celebration of Talent on
September 26 at Pier Sixty in
New York City, during Advertising
Week.
Early bird deadline for award submissions is May 24 and entries can be made online by
visiting: http://www.mmaglobal.com/smarties/submit. For a complete
list of the Global Smarties submission categories, and the regional
and country award programs, please visit:
http://www.mmaglobal.com/smarties/categories.
2016 Smarties judging panel members include:
Denise Karkos, CMO, TD
Ameritrade: Global Smarties Jury President
Jay Altschuler, VP/Media &
Partnerships, Samsung
Ron Amram, VP/Media, Heineken
Matthew Brink, Senior
Director/Creative, BBDO
Julie Chan, Global Consumer
Engagement Lead, Pfizer
Mel Clements, VP/Senior Business
Leader, MasterCard
Christopher Cobb, Executive Creative
Director/Second Story, SapientNitro
Kristen D'Arcy, VP/Global Digital,
Coty
Christine Dilandro, SVP/Director of
Media & Integrated Marketing, Citi, U.S. Cards
Mark Egan, Chief Client Officer,
Maxus
Kimberly Gnatt, Global Group
Director/Digital Marketing & Innovation, The Coca-Cola
Company
Gail Horwood, VP/Worldwide Digital
Strategy, Johnson & Johnson
Sherrill Kaplan, VP/Digital
Marketing & Innovation, Dunkin' Brands
Jason Minyo, Executive Creative
Director, Possible
Matt Murphy Partner/Executive
Creative Director, 72andSunny
Erik Norin, Creative Director,
Wieden & Kennedy
Chris Northam, Global Executive
Creative Director, R/GA
Jim O'Brien, 2VP of Digital &
Social Marketing, Travelers Insurance
Louis Paskalis, SVP/Enterprise Media
Executive, Bank of America
Rachel Pasqua, Practice Lead/Mobile
and Emerging Technologies, MEC Global
Yin Rani, VP/Integrated Marketing, Campbell Soup Company
John Reid, Chief Creative Officer,
Wunderman
Brandon Rhoten, VP/Advertising,
Media & Digital, The Wendy's Company
Heidi Schoeneck, EVP/Executive
Director Creative, Geometry Global
Karen Short, Creative Director,
Droga5
Alex Weishaupl, Group
Director/Experience, Razorfish
Kimberly Yarnell, VP/Digital Media,
Macy's
Ronalee Zarate-Bayani, Head of
Global Integrated Marketing and Digital Advancement, The Hershey
Company
About the Mobile Marketing Association (MMA)
The MMA
is the world's leading global non-profit trade mobile marketing
association comprised of more than 800 member companies, from
nearly fifty countries around the world. Our members hail from
every faction of the mobile marketing ecosystem, including brand
marketers, agencies, mobile technology platforms, media companies,
operators and others. The MMA's mission is to accelerate the
transformation and innovation of marketing through mobile, driving
business growth with closer and stronger consumer engagement.
Anchoring the MMA's mission are four core pillars; to cultivate
inspiration by driving innovation for the Chief Marketing Officer;
to build the mobile marketing capabilities for marketing
organizations through fostering know-how and confidence; to
champion the effectiveness and impact of mobile through research
providing tangible ROI measurement; and to advocate for mobile
marketers. . Additionally, MMA industry-wide committees work
collaboratively to develop and advocate global best practices and
lead standards development.
Members include: 1-800-Flowers.com, Allstate, American
Express, Bank Of America, Campbell's, Chase, Chobani, Choice Hotels,
Citi, Colgate-Palmolive, DataXu, Dunkin' Brands, E*TRADE,
Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, Havas,
Hilton, iHeartMedia, InMobi, Johnson & Johnson, Krux, Marriott,
MasterCard, McDonald's, Mondelez, Nestle, OpenMarket, Pandora,
Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RadiumOne,
Razorfish, RetailMeNot, Samsung, SAP, Sears, Spotify, Starcom, The
Coca-Cola Company, The Rubicon Project, The Weather Company,
T-Mobile, TUNE, Ubimo, Unilever, Verve, VEVO, Vibes, Visa, Walmart,
Wendy's, xAd , Zurich and many
more. The MMA's global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle
East/Africa (EMEA) and
Latin America (LATAM). For more
information about the MMA please
visit http://www.mmaglobal.com.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment
advisors (RIAs) have turned to TD Ameritrade's (Nasdaq: AMTD)
technology, people and education to help make investing and trading
easier to understand and do. Online or over the phone. In a branch
or with an independent RIA. First-timer or sophisticated trader.
Our clients want to take control, and we help them decide how -
bringing Wall Street to Main Street for more than 40 years. An
official sponsor of the 2016 U.S. Olympic and Paralympic Teams, as
well as an official sponsor of the National Football League,
TD Ameritrade has time and again been recognized as a leader
in investment services. Please visit TD Ameritrade's newsroom
or www.amtd.com for more information, or read our stories at
http://freshaccounts.amtd.com.
Brokerage services provided by TD Ameritrade, Inc., member
FINRA (www.FINRA.org)/SIPC (http://www.SIPC.org)
For additional information:
Contact Diane Schreiber for MMA at
diane.schreiber@gmail.com
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SOURCE Mobile Marketing Association