CAVE CREEK, AZ--(NewMediaWire - Apr 26, 2016) - High
Performance Beverage Co. (OTC
PINK: TBEV) (the "Company") is pleased to announce they
have entered into the final stages of completion for their first
Licensing Agreement in Mexico.
Once completed, the Licensing Agreement will allow for High
Performance Beverage to be manufactured, distributed and sold
throughout the country of Mexico and will be spearheaded by one of
the largest olive oil and beverage distributors in the
country.
Toby McBride, High Performance Beverage CEO, stated, "Several
months ago, we were approached by a large Mexican manufacturer and
distributor who saw a need for our product. The country of Mexico
supports a very robust sports program for amateur and professional
athletes in soccer, boxing and baseball, and a need for our sports
drink was quickly identified because of our proven benefits and the
limited sports drink competition in that country. Initially,
we were contemplating a distribution deal, but quickly realized
that a Licensing Agreement would be better suited considering our
partner has the ability to manufacture our High Performance Sports
Drink with our high quality control standards. By licensing our
product, we will not have to worry about the intensive capital that
would ordinarily be necessary in order to meet their current
projected supply and demand needs. We are negotiating a yearly
licensing fee over the next 5 years and a percentage of every case
sold."
The Company expects to finalize its Licensing Agreement over the
course of the next 30 days and considers this Agreement to be a
gateway into more Central and South American countries.
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
High Performance Beverage Corporate Website
bev.highperformancebeverage.com
www.hpbev.net
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange
Commission.