CAVE CREEK, AZ--(NewMediaWire - Apr 13, 2016) - High
Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce
the creation of a new Lemon Lime flavor for their High Performance
Sports Drink.
High Performance Beverages new Lemon Lime flavor was created by
Allen Flavors and is now being taste tested through various focus
groups and is expected to be put into production within the next 60
days. This new flavor will now represent the second of several
flavors expected to be put into production in 2016.
In other related news, the company is now in its final stages
for the creation of a powdered formulation for its High Performance
Sports Drink. The powdered formulation will come in several new
flavors and help to diversify the Company's product line with a one
of a kind product that does not take up as much retail shelf space
and is appealing in ease and convenience to the retail
consumer.
Toby McBride, High Performance Beverage CEO, stated, "The
introduction of a new Lemon Lime flavor and new line of powdered
formulations represent an exciting time for our company. We believe
that diversification will be the key to our success, as we grow
closer to having the ability to offer a variety of products to
distributors and big box retailers in the U.S and Canada."
As previously reported, the company is pleased to announce it
has settled its litigation with Alpha Capital Anstalt with both
parties agreeing to an amicable settlement that resulted in a
significant reduction to what Anstalt was initially asking for in
interest and penalties. All settlement provisions have been met and
all documents have been executed and filed with the courts in order
to have the lawsuit dismissed. This Settlement Agreement supersedes
the lawsuit and any previously awarded judgements attached to
it.
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
High Performance Beverage Corporate Website
www.bev.highperformancebeverage.com
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange Commission.