NEW GENERATION CONSUMER GROUP ANNOUNCES LETTER FROM THE CEO

WHITTIER, CA -- April 7, 2016 -- InvestorsHub NewsWire -- New Generation Consumer Group (OTC PINK: NGCG)

Dear Shareholder:

Since my arrival, I have been working diligently with the team to revitalize and change the direction of the company. The changes needed are required to operate smoothly, more efficiently, and effectively to provide solid results. We have made substantial progress during my short time as CEO. To date we have returned over 250,000,000 (two hundred – fifty million) shares to treasury. The transfer of the control block, Preferred Series A is complete and all documents pertaining to resignations have been filed and OTC has been updated to reflect all the new changes.

Setting new goals is important, but changing directions is a must sometimes when working to accomplish those goals. Decisions must be made that are often times necessary to preserve the overall effectiveness of the company for a stronger foundation. Moving forward, Monster Marketing Group, Inc will no longer be a part of New Generation Consumer Group, Inc. While this decision was not an easy one, it is necessary as we continue to rebuild and remold the company. I will not hesitate to make the decisions required to provide the solutions necessary to correct any situation that I have inherited.

During this time of reconstruction, we are still very focused on conducting business. There has been another truck load of Mucho Macho Michelada Cups loaded and shipped out. Additionally, the $.99 Cent Only store has again reordered 2 more truck loads and the team is working on preparing that shipment.

Further announcements will be made that will outline my plan moving forward. I will also start to introduce additional products that will be added to our product line up.

I would like to thank you for the support and the patience while we work through these changes.

Kind Regards,

Tom Kim
President, CEO
New Generation Consumer Group, Inc

NGCG thanks each of its investors for their continued support.

About New Generation Consumer Group, Inc.
New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our Beverage Division will feature Excuse as our premium liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today’s particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements
This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

ir@newgencg.com