22nd Century Announces Launch of Very Low Nicotine MAGIC Cigarettes and Extreme Nicotine RED SUN Cigarettes in Australia
April 06 2016 - 9:19AM
Business Wire
22nd Century Group, Inc. (NYSE MKT: XXII), a plant
biotechnology company that is a leader in tobacco harm reduction,
announced today the receipt of an initial purchase order from
Australian tobacco distributor, Quay Tobacco Trading PTY, LTD.
Including both Very Low Nicotine MAGIC brand cigarettes and
“Extreme Nicotine” RED SUN cigarettes, the purchase order
represents 22nd Century’s first substantial sale of product to the
Asia-Pacific region.
Starting this summer, Quay Tobacco, as 22nd Century’s new
partner-distributor in Australia, will introduce 22nd Century’s
unique cigarette brands to adult Australian smokers through a
multi-faceted marketing campaign. Dushan Milanovich, Chief
Executive Officer at Quay Tobacco, explained, “22nd Century’s
proprietary tobacco brands, including the Company’s Very Low
Nicotine MAGIC brand, are exactly what the Australian market needs.
Quay is pleased to be the first distributor to introduce these
important products to Australian smokers!”
The proprietary tobacco used in MAGIC cigarettes is grown on
independently-owned farms in the United States and results in an
extraordinary cigarette with all of the taste of a conventional
cigarette, but MAGIC yields only 0.04 mg of nicotine per cigarette
− 95% less nicotine than conventional cigarettes. No other company
anywhere in the world can grow tobacco with such low nicotine
content.
While the Company’s Very Low Nicotine MAGIC cigarettes are
targeted at consumers who wish to virtually eliminate their
exposure to nicotine, the relatively high nicotine content of the
RED SUN brand is expected to appeal to adult Australian smokers who
appreciate a bold, natural tobacco taste. Either way, for the first
time in history, Australian smokers will soon have the ability to
choose the nicotine content of the cigarettes they smoke.
Cigarettes for the Australian market will be made at 22nd
Century’s wholly-owned manufacturing facility in Mocksville, North
Carolina. Barry Saintsing, Master Tobacco Blender and Factory
Manager, developed the proprietary blends for both the Australian
MAGIC and RED SUN brands. In addition to proprietary tobacco blends
that cannot be duplicated by any other company, both 22nd Century
Australian specialty products utilize a revolutionary matrix
technology carbon filter and tasteless flax paper, which allow the
consumer to enjoy pure, natural tobacco flavor.
“The public health implications of our MAGIC virtually
nicotine-free tobacco cigarettes are enormous. On the other hand,
while we make no claims for our RED SUN cigarettes, it has been
hypothesized for many years that a high nicotine tobacco – when
combined with a low tar yield cigarette design – will result in
smokers inhaling far less smoke and far less tar,” explained Henry
Sicignano, III, President and Chief Executive Officer of 22nd
Century Group, Inc. “Fundamentally, we are excited about the
opportunity to offer adult Australian smokers the choice of
nicotine content in their cigarettes.”
About 22nd Century Group, Inc.
22nd Century is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants and the level of cannabinoids in
cannabis plants through genetic engineering and plant breeding. The
Company’s primary mission is to reduce the harm caused by smoking.
22nd Century currently owns or exclusively controls more than 200
issued patents and more than 50 pending patent applications around
the world. The Company’s strong IP position led to a licensing
agreement with British American Tobacco (“BAT”), the world’s second
largest tobacco company. Visit www.xxiicentury.com,
www.magiccigarettes.com and www.redsuncigarettes.com for more
information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release, including but not limited to our future revenue
expectations. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
fiscal year ended December 31, 2015, filed on February 18, 2016,
including the section entitled “Risk Factors,” and our other
reports filed with the U.S. Securities and Exchange Commission
which attempt to advise interested parties of the risks and factors
that may affect our business, financial condition, results of
operation and cash flows. If one or more of these risks or
uncertainties materialize, or if the underlying assumptions prove
incorrect, our actual results may vary materially from those
expected or projected.
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version on businesswire.com: http://www.businesswire.com/news/home/20160406005813/en/
Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
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