Energy Drinks And Caffeinated Beverages Seeing Highest Growth
Rate in Thriving Beverage Market; Company Unveils Carbonated
Caffeine Hybrid Product
Coral Springs, FL -- April 6, 2016 -- InvestorsHub
NewsWire -- Research displays niche markets
are enjoying the greatest success in the quickly growing beverage
industry as consumers move away from traditional drinks.
Leading beverage companies with current news and developments of
interest in the markets are Minerco, Inc. (OTC:MINE), PepsiCo, Inc.
(NYSE: PEP), Coca-Cola Company (NYSE: KO), Monster Beverage
Corporation (NASDAQ: MNST), Dr. Pepper Snapple Group Inc. (NYSE:
DPS) and National Beverage Corp. (NASDAQ: FIZZ)
Minerco, Inc. (OTC:MINE), parent company of Athena Brands, Inc.,
introduces the newest VitaminFIZZ formulations and flavors.
VitaminFIZZ is the vitamin enhanced sparkling water brand boasting
delicious taste and now added functionality. The delicious, hybrid
combination of zero calories, vitamin enhancement and caffeine
truly and uniquely blurs the carbonated / sparkling / functional
category lines.
Read the full Minerco (MINE) Press Release at http://www.financialnewsmedia.com/profiles/mine.html
According to a new report from Mintel, Chicago, in an effort to
spark interest in stagnant categories, manufacturers are
introducing hybrid drinks that combine flavor and functionality and
blur beverage segment lines. As stated in a recent article from
Food Business News, sales trends suggest the better-for-you
movement is reshaping the non-alcoholic beverage industry, but
brands should consider a stronger focus on communicating flavor, in
addition to health-centric or function attributes, of
cross-category products, said Elizabeth Sisel, beverage analyst at
Mintel. VitaminFIZZ has fused the best attributes of multiple
categories while maintaining the taste and flavor that made
VitaminFIZZ popular in the first place. The company is confident
traditional soda, diet soda, sparkling water, health-centric and
functional consumers, on a national scale, will be enticed to try
VitaminFIZZ. Based on past performance, VitaminFIZZs delicious
flavor will bring the customers back again and again.
VitaminFIZZ with Caffeine delivers a better-for-you fusion of
delicious flavor, zero calories, vitamin enhancement and
functionality. In creating this fusion, we have blurred or even
crossed the lines of multiple beverage categories, stated V. Scott
Vanis, Minerco's Chairman and CEO. We believe VitaminFIZZ is the
answer to typical and even diet sodas.
In other beverage sector developments of note recently
are: PepsiCo (NYSE: PEP) Canada is providing hockey fans
across the nation the unique opportunity to virtually "hoist" the
Stanley Cup exclusively with SUBWAY Restaurants. The "Hoist the
Cup" promotion will also give three lucky fans an exclusive Stanley
Cup Final experience. To celebrate the launch of Hoist the Cup, NHL
alumni Mark Messier and Guy Carbonneau are featured in an online
video series celebrating the unforgettable experience of hoisting
the coveted Stanley Cup. As past Stanley Cup champions, both
Messier and Carbonneau know first-hand the rush of pride that comes
with hoisting the Cup above their heads a feeling that, until now,
was something only a select number of players have
experienced.
Minute Maid, a Coca-Cola Company (NYSE: KO) brand, is welcoming
a brand new addition to the family. Introducing Minute Maid
Sparkling, a line of great-tasting, low calorie fizzy juice drinks
made with real fruit juice and natural flavors. Beginning March,
Minute Maid Sparkling is available at retailers nationwide in four
delicious flavors: Fizzy Lemonade, Mixed Berry, Tropical Citrus and
Fruit Punch. The sleek 16.9 fl oz bottles have just 30-40 calories
per package with a suggested retail price of $1.29. Each refreshing
serving of Minute Maid Sparkling contains 6% juice.
Monster Beverage Corporation (NASDAQ: MNST) announced back in
February that it has entered into a definitive agreement to acquire
flavor supplier and long-time business partner, American Fruits
& Flavors (AFF), in a transaction that will bring Monsters
primary flavor supplier in-house, secure the intellectual property
of Monsters most important flavors in perpetuity and further
enhance its flavor development and global flavor footprint
capabilities. Pursuant to the terms of the transaction,
Monster will purchase AFF for $690 million. Upon closing the
transaction, Monster will acquire approximately $87 million of
adjusted operating income for the twelve months ended December 31,
2015. The transaction, which is expected to close in the first
quarter of 2016, is subject to customary closing conditions.
This June, Dr Pepper (NYSE: DPS) is kicking off its Pick Your
Pepper campaign by releasing hundreds of unique label designs that
will be on 20-oz. bottles of Dr Pepper. The summer campaign
celebrates millennial self-expression and gives Dr Pepper fans a
chance to let their individuality shine every time they grab a
bottle. The label designs are inspired by various millennial
"passion point" categories such as 90s Retro Fan, Cat Lover, Vinyl
Collector, Fashionista, Gamer and many more.
Prevention Magazine has selected Mre Pepino (Blackberry
Cucumber) of the LaCroix Crate line by National Beverage Corp.
(NASDAQ: FIZZ) as a winner in the beverage category in Preventions
2016 Cleanest Packaged Food Awards. Crate is featured in the March
issue of the magazine. What better team could there be than
Prevention Magazine and LaCroix for consumers health choices.
Prevention Magazine is precisely named for its renowned efforts
through intelligent health advice to its 10.2 million readers . . .
thus proving Prevention is the best health protocol! Isnt it quite
astounding that LaCroixs Innocence and Preventions goals are
identical, stated Nick A. Caporella, Chairman and Chief Executive
Officer.
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