Baseball Legend Ozzie Smith Teams Up with Skechers
April 04 2016 - 12:34PM
Business Wire
Hall of Fame Shortstop to Appear in Campaign
for Relaxed Fit® from Skechers Footwear Collection
Skechers has teamed up with Major League Baseball (MLB) Hall of
Fame shortstop Ozzie Smith for a new marketing campaign featuring
the brand’s Relaxed Fit from Skechers footwear collection. The
campaign kicked off yesterday with a television commercial that
aired during MLB opening day and will extend through December
2016.
This Smart News Release features multimedia.
View the full release here:
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Ozzie Smith teams up with Skechers
(Photo: Business Wire)
Smith’s first commercial debuted on Sunday, April 3. The
humorous campaign compares Ozzie’s double play skills with the
style and comfort found in the Relaxed Fit footwear collection.
“I’m excited to be working with Skechers on this campaign
because they make some of the most comfortable shoes I have ever
worn,” said Ozzie Smith. “I’ve been a fan of the brand for years,
and I love how Skechers Memory Foam feels so relaxing on my
feet.”
“Baseball fans recognize Ozzie as the best defensive shortstop
of all time so we’re thrilled to have him join the Skechers team,”
said Skechers president Michael Greenberg. “Ozzie’s impressive
accomplishments and notoriety make him the perfect champion to
follow in the footsteps of baseball legends Mariano Rivera and Pete
Rose in representing the Skechers men’s collections.”
Nicknamed "The Wizard" for his defensive brilliance, Ozzie Smith
set major league records for career assists (8,375) and double
plays (1,590) by a shortstop as well as the National League (NL)
record with 2,511 career games at the position. Smith won 13
consecutive Rawlings Gold Glove Awards (1980–1992) as the best
shortstop in the league and helped the St. Louis Cardinals win the
1982 World Series. A 15-time All-Star, he accumulated 2,460 hits
and 580 stolen bases during his career and won the NL Silver
Slugger Award as the best-hitting shortstop in 1987. Ozzie retired
from baseball in 1996 after playing 19 years in the major leagues,
the first four years with the San Diego Padres and the final
fifteen with the St. Louis Cardinals. Smith was elected to the
Baseball Hall of Fame in 2002 and the St. Louis Cardinals Hall of
Fame for the inaugural class of 2014. Off the field, he has spent
countless hours assisting non-profit organizations in the St. Louis
area including the American Heart Association, St. Louis Effort for
AIDS Dining Out for Life program, and serves as president of the
Gateway PGA Foundation which reaches out to inner city youth via
mentoring and golf programs. Ozzie also serves as the Education
Ambassador for the Baseball Hall of Fame and headlines a "Play Ball
with Ozzie Smith" fundraiser every year in Cooperstown during
Induction Weekend.
Ozzie joins Skechers’ current “Hall of Fame” roster which
includes legendary New York Yankees closer Mariano Rivera, world
champion boxer Sugar Ray Leonard and music icon Ringo Starr.
Previous Skechers men’s campaigns have featured sports legends such
as Pete Rose, Joe Montana, Ronnie Lott, Joe Namath, Tommy Lasorda,
Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Wayne
Gretzky and Meb Keflezighi.
Skechers Relaxed Fit footwear is known for a roomier fit and
Skechers Memory Foam footbed that delivers instant comfort. The
collection is available in Skechers retail channels worldwide.
About SKECHERS USA,
Inc.
SKECHERS USA, Inc., (NYSE:SKX) based in Manhattan
Beach, California, designs, develops and markets a diverse
range of lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 1,340 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners
in Asia, and 13 wholly-owned subsidiaries
in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information,
please visit skechers.com and follow us
on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking
statements that are made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, without limitation, the
Company’s future domestic and international growth, financial
results and operations including expected net sales and earnings,
its development of new products, future demand for its products,
its planned domestic and international expansion and opening of new
stores, the completion of the expansion and upgrade of the
Company’s European distribution center, and advertising and
marketing initiatives. Forward-looking statements can be identified
by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form
10-K for the year ended December 31, 2015. The risks included
here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and the companies cannot predict all such risk factors, nor
can the companies assess the impact of all such risk factors on
their respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20160404006297/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326
Skechers USA (NYSE:SKX)
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