BOSTON, March 18, 2016 /PRNewswire/
-- UnReal® today announced that it has
partnered exclusively with Whole Foods Market®
(NASDAQ: WFM) North Atlantic Region stores to give families a
better choice for Easter candy - and to celebrate the fun of the
egg hunt. UnReal is offering limited edition Easter tins and a
variety of bags filled with their all-natural candy coated milk
chocolates and peanut butter cups, made with fair trade, non-GMO,
organic ingredients, and less sugar. UnReal also revealed today,
through a special video from the Easter Bunny, that the Bunny hid
50 Golden Eggs inside UnReal Easter tins, each with a special
surprise, as part of an UnReal Easter Egg Hunt. It seems The Bunny
was looking for something UnReal to do this Easter and was inspired
by Tom Brady putting surprises in
UnReal Halloween candy. UnReal is
again showing us that "everything is possible" - and while what's
inside will remain a surprise, each Golden Egg is filled with an
UnReal possibility. The Golden Eggs can be found, starting today,
inside UnReal Easter tins at Whole Foods Market Stores in MA, ME,
RI, NH, and Greater Hartford, CT.
Anyone can participate without making a purchase. Details are
available at www.getunreal.com/pages/terms-conditions.
"Easter is one of my favorite holidays, filled with family time,
egg hunts - and candy," said Nicky
Bronner, UnReal's 19-year-old founder. "We've reinvented
America's favorite candies, making them taste better and without
any artificial ingredients, preservatives, GMO's, or excess sugar.
We want families to have a better choice for their Easter egg
hunts. As far as what's inside the Golden Eggs, you'll just have to
wait and see, because it's the fun of the hunt that matters more
than the treasure. I hope parents & kids have fun searching for
the Golden Eggs and imagining the possibilities!"
UnReal's Easter tins and bags are now available at all Whole
Foods Market stores in MA, NH, RI, ME, and Greater Hartford, CT. One tin is filled with
multi-colored, milk-chocolate candy coated gems made from organic
cacao and dairy, fair trade ingredients, and nothing artificial.
The second tin has a mix of 16 milk chocolate and dark chocolate
creamy peanut butter cups. The tins, which feature fun &
brightly colored illustrations of Easter bunnies created by
renowned artist Steve Simpson, are
now available on store shelves for a suggested retail price of
$9.99, and can also be purchased
online at http://getunreal.com/pages/buy. Bags are available for
$4.99 and can also be purchased
online.
"We love the way UnReal has artfully matched fun and festive
packaging with seriously delicious candy, this Easter," said
Kimberley Rose, Vice President of
Purchasing for Whole Foods Market's North Atlantic region. "Our
customers are sure to agree that the UnReal Easter tins will be a
fun and memorable addition to their celebrations, this year."
NO PURCHASE NECESSARY. Void where prohibited. Open to
legal U.S. residents residing in CT, ME, MA, NH, and RI, 18+. See
Official Rules at www.getunreal.com/pages/terms-conditions for
details on how to enter without making a purchase. Sponsor: Unreal
Candy.
To learn more about UnReal's candies - or to join the hunt for a
Golden Egg, visit http://www.getunreal.com.
ABOUT UNREAL
UnReal is the food company founded by two teenage brothers on a
mission to unjunk our world. UnReal is reinventing America's
favorite candy, using the best tasting, 100% real, non-GMO,
organic, fair trade ingredients, with less sugar and fun new twists
- without sacrificing any of the candy experience people crave.
UnReal's chocolate candies are available in mini packs, bags, and
party cans, at 1,000+ stores nationwide, including select Whole
Foods, Target, and Kroger stores, and online at getunreal.com.
UnReal is based in Boston, Mass.
To stay up to date with the latest news from UnReal, like UnReal on
Facebook (http://www.facebook.com/unrealcandy), follow UnReal on
Twitter (www.twitter.com/getunreal), or follow UnReal on Instagram
(http://www.instagram.com/unreal.candy)
MEDIA CONTACT
Caitlin
Gribbons
Kel & Partners
Caitlin@kelandpartners.com
O: 617.904.9393 x146
C: 508 265 0944
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/UnReal-Easter-Candy.mp4
Photo - http://photos.prnewswire.com/prnh/20160318/345679
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SOURCE UnReal