Baristas Radio Spots Supporting Amazon White Coffee Partnership Launches Nationally
March 07 2016 - 7:08AM
InvestorsHub NewsWire
SOURCE: Baristas Coffee Company, Inc.
|
March 07, 2016 06:22 ET
Features Breakout Artist Megs McLean
SEATTLE, WA--(NewMediaWire - Mar 7, 2016) - Baristas Coffee
Company, Inc. (OTCQB: BCCI) (OTCQB: BCCID), "Seattle's World Famous Costume
Coffee," announced today that it has launched a national radio ad
campaign supporting Amazon in the sale of its Baristas White Coffee
single serve cups compatible with the Keurig® 2.0 Brewing
system.
Baristas partnered with Amazon, the most valuable retailer in
the United States by market capitalization, to offer the only White
Coffee single serve cups compatible with the Keurig® K-Cup® Brewing
System 2.0 available on www.amazon.com at https://www.amazon.com/s?marketplaceID=ATVPDKIKX0DER&me=A1KJQ056WTND0E&merchant=A1KJQ056WTND0E&redirect=true, and
through "Amazon Prime." Amazon sold out on the first day the
product was available but is now capable of supporting the expected
increase in volume.
Radio ads supporting the amazon distribution begin today on
Country Music stations around the country on the iheart terrestrial
station platform. The campaign will also focus in the Seattle/
Tacoma market, running 4 of the top stations in the market (KISS,
KJR, KUBE and Alt 102.9), increasing throughout the week and
continue expanding into television. The radio spots feature
breakout country artist Megs McLean known for her "Virtually Me"
Virtual Reality in studio experience available on the ReelTime VR
app on Apple and Android phones worldwide and her single "It's My
Truck."
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
Barry Henthorn -- CEO commented: "Baristas has received strong
results and very positive feedback about our White Coffee single
serve product. Amazon has been first class in dealing not only
with the Baristas team but also exemplary in dealing with our
mutual customers. Baristas is very optimistic based on our success
to date that making the public aware of this product via various
media beginning today will dramatically increase sales and increase
awareness of the Baristas brand. Megs Mclean connects well
with the college age market who want something different with a
kick and we are very pleased to have her featured in the radio
ads."
About Baristas Coffee
Company (OTCQB: BCCID): Headquartered in
the Seattle, Washington area, Baristas Coffee Company, Inc. was
formed to create a national brand of drive-thru espresso stands.
BCCI is accomplishing this by acquiring established businesses that
fit its model, opening new locations, and by franchising. Baristas
has separated itself from the competition with its "theme" of
joining attractive female baristas in entertaining costumes
preparing the finest beverages available on the market. Baristas
can currently be found in the greater Seattle area as well as in
Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us
at www.baristas.tv
CONTACT INFORMATION
For Investor Relations Contact:
Barry Henthorn
barry@baristas.tv
(206) 579-0222
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