LAS VEGAS, NV--(NewMediaWire - Feb 25, 2016)
- Pure Hospitality Solutions, Inc. (OTC
PINK: PNOW), parent Company of the Central
American-Caribbean online travel Agency (OTA) Oveedia (www.Oveedia.com), announced today that the
Company has continued validation of its marketing plan, after
receiving a small, but undeniable proof of interest in travel
to Central America; in particular, Costa Rica -- based on a social
experiment conducted by JetBlue (JetBlue Airways Corporation).
"It nearly brought tears to my eyes to watch 150 strangers on a
JetBlue airplane reach a consensus that of all the destinations
JetBlue flies to, Costa Rica was ultimately the unanimous
decision," stated Melvin Pereira, President of Pure Hospitality
Solutions. "This undoubtedly validates our decision to focus the
development of Pure's primary operations in Central America and the
Caribbean. It is a win for the Latin America travel industry... a
win for the Central American market... and certainly, it is a small
victory for me, being a native of Costa Rica, the birthplace of
Oveedia."
On Monday, February 22nd, 2016,
CREATIVITY released a video (https://www.youtube.com/watch?v=EPurzKVTlU4)
showing a micro campaign launched by JetBlue called, "Reach Across
the Aisle." This social experiment aimed to demonstrate that when
given the opportunity, people will choose to compromise, find
common ground and discover that teamwork is inherent, even amongst
strangers. The Challenge? Passengers would win a free JetBlue
roundtrip ticket to anywhere the airline travels (domestic or
international), but only if all 150 traveling strangers unanimously
decided on a single destination.
For more information on how Oveedia is validated by the
Reach Across the Aisle social experiment conducted by JetBlue,
please visit: http://www.purenow.solutions/jetblue-social-experiment/.
Ultimately, after much discussion, lobbying, and presentations
of debate; 150 JetBlue passengers, unanimously chose to travel to
Costa Rica.
What this JetBlue experiment did for Pure was prove that Central
America is an undiscovered, untapped market that travelers truly
wish to experience. "We chose to build Oveedia as the premier
online travel agency for Central America and the Latin countries of
the Caribbean, because we know this to be true," commented Mr.
Pereira. "And from a business perspective, we are not reinventing
the wheel."
Mr. Pereira concluded, "We are carving out a niche in online
travel by aggressively pursuing a region of the world that is in
the midst of rapid economic development and an explosive growth in
tourism. Not to mention, producing a brand that has the first mover
advantage in a $34 Billion market. Oveedia.com is the type of OTA
major companies like Priceline consider for acquisition, and we
intend to bring this type of value to our shareholders."
About Pure Hospitality Solutions,
Inc.
PURE provides proprietary technology, marketing solutions and
branding services to hotel operators and condominium owners. The
Company's vision is to build competitive operations in the areas of
(i) online marketing and hotel internet booking engine services,
(ii) hotel branding and, (iii) own, operate and in some instances
develop, boutique hotels under the new, "by PURE" brand. PURE
is the creator of Oveedia, the Central American-Caribbean online travel
hub.
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Safe Harbor Statements in this news release that are not
historical facts, including statements about plans and expectations
regarding products and opportunities, demand and acceptance of new
or existing products, capital resources and future financial
results are forward-looking. Forward-looking statements involve
risks and uncertainties which may cause the Company's actual
results in future periods to differ materially from those
expressed. These uncertainties and risks include changing consumer
preferences, lack of success of new products, loss of the Company's
customers, competition and other factors discussed from time to
time in the Company's filings with the Securities and Exchange
Commission.