Global Footwear Brand Encourages Fans and
Running Enthusiasts to Partake in Race Weekend and Support the
City’s Biggest Running Event
Skechers Performance, a division of Skechers USA, Inc.
(NYSE:SKX), embarks on three days of excitement surrounding the
city’s biggest running event - the Skechers Performance Los
Angeles Marathon. The marathon will be held on Sunday, February
14, 2016 with several activities leading up to the race including
the Health and Fitness Expo, which is open to the public at the Los
Angeles Convention Center, February 12th and 13th.
This Smart News Release features multimedia.
View the full release here:
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Official 2016 Skechers Performance Los
Angeles Marathon Footwear (Photo: Business Wire)
"This weekend is creating so much excitement across Los
Angeles,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers
Performance. “We truly wish all the runners, supporters and
partners of the Skechers Performance Los Angeles Marathon the very
best. What makes this race even more significant is that on
Saturday, we will have 27 of our elite athletes competing at the
Trials to make the 2016 U.S. Olympic team, and leading the pack is
our very own Meb and Kara Goucher. We’ll be supporting them with
all the fans, friends and family."
On race day, spectators can join Skechers Performance at mile
four and twenty-two, to cheer on the runners and receive giveaways
such as noisemakers and t-shirts, while supplies last. During the
Health and Fitness Expo, participants, spectators and fans will be
able to commemorate the race with a complete collection of official
footwear and apparel available at the Skechers Performance
booth.
Designed in Los Angeles at Skechers’ headquarters, the official
footwear was created in varying shades of deep blue, enamel green
and turquoise to mirror the newly designed branding of the Skechers
Performance Los Angeles Marathon logo. The line has several models
to choose from for men and women including, maximum cushion (GOrun
Ultra Road) and neutral running shoes (GOrun Ride 5) and a new
stability shoe called the Skechers GOrun Forza, which features an
extended medial post for additional support.
Furthermore, a new limited edition Skechers GOrun Forza model
will be available to expo visitors only. Building off of one of Los
Angeles’ most iconic symbols, this exclusive model features bright,
multi-colored palm trees that pop against a black background. This
model will only be available at the Skechers Performance expo booth
on race weekend and will retail for $140.
In addition to designing the finishers shirts, Skechers
Performance will have a full line of official race apparel
including tech tees, jackets, running shorts, leggings, hats, and
much more. Skechers Performance will also have a selection of
casual tee shirts with bright graphics, such as the “LA 26.2” which
incorporates the cityscape.
To build excitement for the Skechers Performance Los Angeles
Marathon, a new advertising campaign featuring elite runners Meb
and Kara Goucher is debuting. The new commercial spot will air
leading up to and during race weekend and will coincide with print
and outdoor advertising. The campaign features Skechers
Performance’s new marketing message - Choose Greatness - which was
inspired by Meb and Kara’s commitment to excel not only in their
sport, but in everything they do daily.
Rounding out race weekend, Skechers Performance is excited to
support world-class athletes and former Olympians, Meb and Kara
Goucher, as they compete in the 2016 U.S. Olympic Trials Marathon
on Saturday, February 13, 2016 here in Los Angeles. Both will be
wearing a custom designed GOmeb Speed 3 – 2016 shoe that features a
white and blue knit upper and a noticeable, bright gold
outsole.
The Skechers Performance expo booth will be open Friday,
February 12, 10am – 7pm and Saturday, February 13, 8am – 5pm.
Skechers Performance will also have giveaways race weekend at a
promotional space across from the main Skechers Performance booth
at the Expo. Attendees can have their photo taken and make cheer
signs to support runners.
For more information on the 2016 Skechers Performance Los
Angeles Marathon, visit www.lamarathon.com. For additional
information on Skechers Performance, visit www.GOskechers.com or
follow the brand on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. Skechers footwear is available in the United States
and over 120 countries and territories worldwide via department and
specialty stores, more than 1,050 Skechers retail stores, and
Skechers’ e-commerce website. Skechers manages its international
business through a network of global distributors, joint venture
partners in Asia, and 12 wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan and throughout Europe. For more information,
please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and
operations, its development of new products, future demand for its
products, its planned domestic and international expansion and
opening of new stores, the completion of the Company’s European
distribution center, advertising and marketing initiatives.
Forward-looking statements can be identified by the use of forward
looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form
10-K for the year ended December 31, 2014 and its quarterly report
on Form 10-Q for the three months ended June 30, 2015. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20160211005491/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100 x
4839jolenea@skechers.com
Skechers USA (NYSE:SKX)
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