Disney Store Announces Global Release of Star Wars Tsum Tsum Collection
February 02 2016 - 12:00AM
Business Wire
Popular Line of Stackable Plush to Hit
Shelves Worldwide on February 16
Disney Store today unveiled characters from a galaxy far, far
away as a part of the Star Wars Tsum Tsum collection, the newest
addition to the popular stackable plush line that has taken the
world by storm since it was first introduced at Disney Store in
Japan in 2013.
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Star Wars Tsum Tsum collection to launch
at Disney Store on February 16 (Photo: Business Wire)
The Star Wars Tsum Tsum collection will feature characters from
A New Hope, The Empire Strikes Back and Return of the Jedi and will
come in three sizes – mini, medium and large. Characters
represented in the collection include: Princess Leia, Luke
Skywalker, Chewbacca, Han Solo, R2-D2, Jabba the Hutt, Boba Fett,
Darth Vader, Yoda, C-3P0, Ewok and Stormtrooper. The collection
will be launched exclusively at Disney Store locations – both
in-store and online – in the U.S., Japan and Europe on February
16.
Since its debut in 2013, Disney Tsum Tsum has quickly become one
of the most successful plush lines in Disney Store history,
prompting category expansion into softlines, accessories, home
décor and more. Featuring classic and new Disney, Marvel and now
Star Wars characters, Disney Tsum Tsum’s whimsical design
reinterprets everyone’s favorite characters with a unique Japanese
aesthetic.
“With a unique mix of charming design and collectability, Disney
Tsum Tsum has solidified its place as one the latest Japanese pop
culture crazes to go global, and we’re thrilled to introduce Star
Wars characters to this ever-popular line,” said Paul Gainer,
executive vice president of Disney Retail. “Disney Tsum Tsum has
proven to be a true fan favorite and we look forward to delivering
more exciting offerings in the future.”
Similar to the classic Disney and Marvel Tsum Tsum characters
currently available, this first collection will serve as the
evergreen Star Wars assortment that will live on as future
assortments are introduced.
To capitalize on a growing fan base and the product’s
collectible nature, Disney Store launched #TsumTsumTuesdays where a
new collection of the adorable plush is unveiled the first Tuesday
of every month. With the February 16 release of the Star Wars
collection, Disney Store will also kick off a new #TsumTsumTuesday
release cadence with a new Disney, Marvel or Star Wars Tsum Tsum
collection launching on both the first and third Tuesday of every
month.
In addition to its success at Disney Store, Disney Tsum Tsum has
also seen great momentum moving into mass retail. Beginning with an
exclusive launch at Target in 2015, where it has been well received
by guests, Disney Tsum Tsum offerings now include collectible toy
figures and figural, stackable lip balms. And, new this year,
Disney Tsum Tsum can now also be found at a number of other
retailers, including Wal-Mart and J.C. Penney.
The free puzzle app – LINE: Disney Tsum Tsum – which was first
released in Japan in 2014 and quickly became the #1 free app on
both iOS and Android, now boasts more than 50 million downloads
worldwide.
ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned
and operated by Disney in North America, Europe, and Japan. Disney
Store is the retail merchandising arm of Disney Consumer Products
and Interactive Media, the business segment of The Walt Disney
Company (NYSE:DIS) and its affiliates that extends the Disney brand
to merchandise. Disney Store carries high-quality products,
including exclusive product lines that support and promote Disney's
key entertainment initiatives and characters. Disney Store opened
its first store in Glendale, California and, in doing so,
originated the themed retail business model. There are currently
more than 220 Disney Store locations in North America; more than 45
Disney Store locations in Japan; and more than 75 Disney Store
locations in Belgium, Denmark, France, Ireland, Italy, Portugal,
Spain and the United Kingdom, plus online stores
www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr,
www.disneystore.de, www.disneystore.se, www.disneystore.dk,
www.disneystore.it, www.disneystore.es and www.disneystore.co.jp.
Each Disney Store location offers a magical shopping experience
that can only be delivered by Disney, one of the world's largest
and most successful entertainment companies. For more information,
please visit www.disneyconsumerproducts.com/press/us/disneystore or
follow us at www.facebook.com/DisneyStore and
www.twitter.com/DisneyStore.
STAR WARS, and related properties and character names are
trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM
Lucasfilm Ltd.
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version on businesswire.com: http://www.businesswire.com/news/home/20160201006498/en/
Disney Store North America Media Contact:Erin Barrier,
626-773-5132erin.j.barrier@disney.com
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