American Airlines and Cole Haan Partner to Bring Luxury to the Skies
January 27 2016 - 11:00AM
American Airlines has come together with four unique brands to
provide customers a new, elevated travel experience. Cole Haan,
3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals are
working together to deliver this year’s newest amenity kits for the
world’s largest airline. These essential amenity kits will arrive
in-flight March of 2016. This is the first time American Airlines
has partnered with a fashion and lifestyle brand to design and
create an amenity kit, with each of the skincare products
differentiated by cabin and class of service.
Photos accompanying this announcement are available at
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“We’re investing billions of dollars to customize and elevate
the travel experience for all of our customers, and we know our
premium flyers are looking for a refined and modern experience when
it comes to airline service, right down to the amenity kits for
long flights,” said Fernand Fernandez, American’s vice president -
Global Marketing. “We want to set ourselves apart from the
competition, so this year we teamed up with four amazing American
brands to offer a variety of amenity kits for each premium cabin in
a bag they’ll want to reuse.”
“American Airlines flyers represent some of the most progressive
business people in the world. Cole Haan is one of the most
progressive and innovative brands. We could not be more honored to
join this partnership of great American brands,” said David
Maddocks, Chief Marketing Officer and General Manager of Business
Development at Cole Haan.
All kits will feature a custom bag designed by Cole Haan,
inspired by their pinnacle design and innovation collection,
ZerøGrand. Included in all kits are discount codes providing 20
percent off of the skincare brand in the kit and $75 towards a
future Cole Haan purchase. Each kit includes a toothbrush,
toothpaste, eyeshade, socks, and ear plugs. Other amenities vary by
kit, including:
- International First Class – Cole Haan/3LAB
- Featuring perforated detail and available in six different
colors, this kit’s bag is inspired by Cole Haan’s design and
innovation collection, ZerØGrand.
- 3LAB Skincare products (M Cream, Perfect Hand Cream, and
Perfect Lips (Balm), tissues, hand sanitizer, mouthwash, pen and
foam headphone covers.
- International Business Class – Cole Haan/C.O. Bigelow
- This Dopp Kit design is versatile and is available in eight
different color combinations.
- C.O. Bigelow Apothecaries products (lip balm, Lime &
Coriander body lotion and mouthwash), tissues, pen and foam
headphone covers.
- Domestic Transcon First Class – Cole Haan/Clark’s Botanicals
- This kit’s bag resembles an envelope with its folds and stamped
exterior and is available in six different colors.
- Clark’s Botanicals skincare products (Smoothing Marine Cream,
Ultra Rich Lip Balm, as well as Moisturizing Hand Cream and
Refreshing Hand Wipe, both created exclusively for the American
Airlines kit), toothbrush, toothpaste, eyeshade, socks and ear
plugs.
The amenity kits will be distributed in four rotations of
various colors, ending in March 2017. The first rotation of colors
will last four and a half months beginning with the gray, blue and
red kits.
American partnered with in-flight experience specialists Buzz to
create these new amenity kits. American is improving the customer
experience with more than $2 billion in planned improvements to
provide customers a superior travel experience around the world. To
date, the airline is investing in fully lie-flat seats;
international Wi-Fi; more in-flight entertainment options and power
outlets; a new, modern design for Admirals Club lounges worldwide;
and an upgraded assortment of complimentary healthy food, cocktails
and more.
About American Airlines GroupAmerican Airlines
and American Eagle offer an average of nearly 6,700 flights per day
to nearly 350 destinations in more than 50 countries. American has
hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami,
New York, Philadelphia, Phoenix, and Washington, D.C. American is a
founding member of the oneworld alliance,
whose members and members-elect serve nearly 1,000 destinations
with 14,250 daily flights to 150 countries. Shares of American
Airlines Group Inc. trade on Nasdaq under the ticker symbol
AAL. In 2015, its stock joined the S&P 500 index. Connect
with American on Twitter @AmericanAir and at
Facebook.com/AmericanAirlines.
About Cole HaanCole Haan LLC, with its Global
Headquarters in Greenland, New Hampshire and Creative Center in New
York City, is an iconic American lifestyle accessories brand and
retailer of premium men’s, women’s and children’s footwear,
handbags, leather accessories, outerwear and eyewear. Cole Haan
stands for its commitment to craftsmanship, timeless style and
design innovation. For more information, visit ColeHaan.com and
follow @ColeHaan.
Corporate Communications
817-967-1577
mediarelations@aa.com
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