JetBlue Tips-off as Official Airline of the Boston Celtics
January 27 2016 - 10:00AM
Business Wire
To celebrate, JetBlue and the Celtics offer a
full court press of activities and promotions
JetBlue (NASDAQ:JBLU), the largest airline in Boston, is proud
to announce a multi-year partnership becoming the Official Airline
of the Boston Celtics. The 5 year partnership launches with a fan
sweepstakes, Top 5 Plays of the Week feature on Celtics.com and a
number of shared community initiatives that will impact local youth
and the environment.
To celebrate, JetBlue and the Celtics are giving one lucky
sweepstakes winner and guest the opportunity to follow the Celtics
west to San Francisco on JetBlue’s new Mint service. Keep an eye
out on Celtics.com for your chance to enter starting in early
February. JetBlue and the Celtics will also team up for the
environment through “D” for Trees program where a tree will be
donated to a local Boston green initiative for each steal or block
during regular season home games.
“Bostonians understand what Celtic Pride means- a commitment to
excellence both on and off the court,” said Marty St. George,
executive vice president of commercial and planning, “We’re proud
to partner with the Celtics, and extend our commitment to Boston,
and to giving back to the communities we serve.”
“We are proud to welcome JetBlue to the Celtics family as the
team’s Official Airline Partner,” said Ted Dalton, Senior Vice
President of Corporate Partnerships and Business Development.
“JetBlue is a thought leader in both digital marketing and
corporate and social responsibility, and we look forward to
providing our fans unique digital content and making a difference
in our local community through this partnership.”
As the Official Airline of the 17 time world champion Boston
Celtics, JetBlue's partnership will include joint marketing
promotions and advertising. Elements will include online
advertising, e-mail marketing and Cetlics.com video features, as
well as contests, and giveaways for Celtics fans.
The Celtics partnership solidifies JetBlue’s commitment to the
area, and marks the fourth sponsorship of major league sports teams
in Boston.
About JetBlue Airways
JetBlue is New York's Hometown Airline™, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach),
Orlando, and San Juan. JetBlue carries more than 35 million
customers a year to 95 cities in the U.S., Caribbean, and Latin
America with an average of 900 daily flights.
About the Boston Celtics
A charter member of the Basketball Association of America (which
evolved into the National Basketball Association) since 1946, the
Boston Celtics have won a record 17 NBA Championships, including
eight (8) in a row from 1959-1966, winning their first title in
1957 and their most recent in 2008. The Celtics have long stood for
equality, and respect, including hiring the first African American
Coach and starting the first all black starting five. In addition,
39 former Celtics players, management or staff have been inducted
into the Naismith Memorial Basketball Hall of Fame. In December
2002 the team returned to local ownership for the first time since
1963. For more information on the Celtics, visit
www.celtics.com.
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