SKX Skechers USA

SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company has been named a leading Buzz Brand across multiple rankings in the YouGov BrandIndex apparel and footwear category.

According to the consumer perception firm’s January 2016 report, SKECHERS was named the number two apparel and footwear brand on the Top Buzz Rankings chart, and the number one Top Buzz Improver in the same ranking index, which shows the highest average Buzz scores throughout 2015.

Apparel & Footwear: Top Buzz Rankings

Rank

    Brand     2015 Score

1

Nike 15.9

2

Skechers 12.6

3

New Balance 11.2

4

Levi's 9.5

5

Under Armour 9.3  

Apparel & Footwear: Top Buzz Improvers

Rank     Brand     2015     2014     Change in Score

1

Skechers 12.6 11.1 1.5  

“We’re very pleased that consumers have taken notice of the all the positive buzz SKECHERS generated this past year,” said SKECHERS president Michael Greenberg. “With celebrity marketing campaigns featuring Demi Lovato, Sugar Ray Leonard, Brooke Burke-Charvet and Kelly Brook, plus the popular Star Wars Skechers collection and the announcement of a 2016 campaign starring Grammy-nominated singer and songwriter Meghan Trainor, our brand appeals to a massive audience.

“The Skechers Performance Division also increased its influence with the announcement of a multi-year agreement for the title sponsorship of the Los Angeles Marathon,” added Greenberg. “With elite runners Meb Keflezighi and Kara Goucher and pro golfer Matt Kuchar competing and winning in Skechers Performance footwear, our brand has never been stronger.”

SKECHERS offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear.

YouGov BrandIndex (www.brandindex.com) is the only daily consumer perception research service of brands, taking more than 4,000 interviews every day from a representative U.S. population sample, and more than 1.5 million interviews per year. Respondents are drawn from an online panel of more than 2 million U.S. adults aged 18+. YouGov BrandIndex’s scores range from 100 to -100 and are calculated by subtracting the amount of negative consumer feedback from positive feedback.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,200 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth across the Company’s three main business channels and globally, its planned expansion and opening of new stores, advertising and marketing initiatives, and the conclusion of legal matters. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the quarter ended September 30, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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SKECHERS USA, Inc.Jennifer Clay, 310.937.1326