CANTON, Mass., Jan. 25, 2016 /PRNewswire/ -- Baskin-Robbins, the
world's largest chain of ice cream specialty shops, is holding its
first "Celebrate 31" promotion of 2016 on Sunday, January 31. Throughout the year, on the
31st of each month, guests can enjoy all regular and
kids scoops for just $1.31 and
two-scoop sundaes for $3.31 at
participating Baskin-Robbins locations nationwide.*
Guests can enjoy this special "Celebrate 31" deal on any of
their favorite Baskin-Robbins ice cream flavors, including classics
like Mint Chocolate Chip, Pralines 'n Cream, Gold Medal Ribbon® and
Very Berry Strawberry, along with seasonal favorites like Love
Potion #31®, which is returning to participating Baskin-Robbins
shops just in time for Valentine's
Day. Guests can also enjoy other delicious seasonal flavors
at select participating Baskin-Robbins shops including Vanilla
Pomegranate Parfait Frozen Yogurt, Orange Sherbet,
Rock 'n Pop Swirl and Icing on the Cake®.
Baskin-Robbins' Classic Two-Scoop Sundae includes two
scoops of a guest's favorite ice cream flavor topped with caramel,
hot fudge or strawberry topping and finished with a dollop of
whipped cream, nuts and a cherry. Guests can also further customize
their ice cream sundae by mixing and matching two different flavors
of ice cream.
"We're excited to kick-off 2016 with our first 'Celebrate 31'
promotion of the year and give back to our loyal Baskin-Robbins
guests," said Carol Austin, Vice
President of Marketing, Baskin-Robbins. "This promotion offers our
guests a great way to try a new Baskin-Robbins flavor, like our
seasonal Vanilla Pomegranate Parfait Frozen Yogurt, or enjoy a
classic favorite like Pralines 'n Cream or Jamoca® Almond
Fudge."
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31).
* Offer valid on January 31st.
Participation may vary. Sundae offer does not include Banana
Royale, Banana Split, Brownie Sundae or Layered Sundaes.
Scoop offer good on every size scoop. Waffle cones and toppings
are extra. Cannot be combined with other offers. Plus applicable
tax.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in
the United States by Entrepreneur
magazine's 36th annual Franchise 500(r) ranking in 2014,
Baskin-Robbins is the world's largest chain of ice cream specialty
shops. Baskin-Robbins creates and markets innovative, premium hard
scoop ice cream and soft serve, custom ice cream cakes and a full
range of beverages, providing quality and value to consumers at
more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led
to the creation of more than 1,200 ice cream flavors and a wide
variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
further information, visit www.BaskinRobbins.com.
Contact:
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins