Culinary master adds secret ingredient to Glu’s
lineup of celebrity partners
Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
today announced the company has partnered with award-winning chef
Gordon Ramsay on the development of a new mobile game. As Glu’s
first celebrity chef partnership, the exclusive agreement covers
Ramsay’s name, image, likeness, voice, and creative direction. The
new title will deliver an innovative experience for Ramsay’s 10.5
million* global social followers, and foodies worldwide.
“I’m thrilled to welcome undoubtedly the most recognizable and
accomplished figure in the culinary world to Glu’s family of
celebrity partners,” said Niccolo de Masi, Glu Chairman and CEO.
“We believe that the combination of Gordon’s global fan base and
Glu’s leadership in the time-management genre with titles like
Cooking Dash and Diner Dash make this partnership a recipe for
success.”
From the UK to the US, multi-Michelin-starred Gordon Ramsay has
opened a string of successful restaurants across the globe. Ramsay
is one of only four chefs in the UK to maintain the most
prestigious accolade in the culinary industry, three Michelin stars
for his flagship restaurant, Restaurant Gordon Ramsay in London. In
2006, Ramsay received an Order of the British Empire for services
to the industry, awarded by Queen Elizabeth II. In addition to his
culinary successes, Ramsay has starred in five highly-rated
international television shows, HELL’S KITCHEN, MASTERCHEF,
MASTERCHEF JR., KITCHEN NIGHTMARES and HOTEL HELL, as well as UK
shows, GORDON BEHIND BARS, ULTIMATE COOKERY COURSE, GORDON’S GREAT
ESCAPES, and GORDON RAMSAY: SHARK BAIT.
Currently slated for global release during summer 2016, Glu will
release more information on the game’s development and Gordon
Ramsay’s involvement at a later date.
* Gordon Ramsay’s social audience as of January 18, 2016: 5
million on Facebook, 2.87 million on Twitter, 1.2 million on
Instagram, and 1.47 million on YouTube. There is some fan overlap
among these social channels.
Cautions Regarding Forward-Looking
Statements
This press release contains certain “forward-looking statements”
related to the business of Glu Mobile Inc., including statements
regarding Glu’s belief that the new title will deliver an
innovative experience for Ramsay’s 10.5 million global social
followers, and foodies worldwide, the belief that the combination
of Gordon’s global fan base and Glu’s leadership in the
time-management genre with titles like Cooking Dash and Diner Dash
make this partnership a recipe for success and the expected launch
date of the game. Such forward-looking statements involve known and
unknown risks and uncertainties, including, but not limited to, the
risk that we do not realize the expected benefits from our
agreement with Gordon Ramsay or that we are unable to capitalize on
his social media following; the risk that consumer demand for
smartphones, tablets and next-generation platforms does not grow as
significantly as we anticipate or that we will be unable to
capitalize on any such growth; the risk that we do not realize a
sufficient return on our investment with respect to our efforts to
develop free-to-play games for smartphones, tablets and
next-generation platforms; and the risk of product delays. Certain
of these risks and uncertainties are or will be described in
greater detail in our public filings with the SEC. Glu is not under
obligation to (and expressly disclaims any such obligation to)
update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.
About Gordon Ramsay:
Scottish by birth, Gordon Ramsay was brought up in
Stratford-upon-Avon, England. With an injury prematurely putting an
end to any hopes of a promising career in football, he went back to
college to complete a course in hotel management. His dedication
and natural talent led him to train with some of the world’s
leading chefs, such as Albert Roux and Marco Pierre White in
London, and Guy Savoy and Joël Robuchon in France.
In 1993 Ramsay became chef of Aubergine in London, which within
three years, was awarded two Michelin stars. In 1998, at the age of
31, Ramsay set up his first wholly owned and namesake restaurant,
Restaurant Gordon Ramsay, which quickly received the most
prestigious accolade in the culinary world – three Michelin stars.
Today, Restaurant Gordon Ramsay is London’s longest-running
restaurant to hold this award, and Ramsay is one of only four chefs
in the UK to maintain three stars.
Now internationally renowned, multi-Michelin-starred Ramsay has
opened a string of successful restaurants across the globe, from
Italy to the United States. These include two ventures in Doha,
Qatar that opened in 2012; three restaurants in Las Vegas (Gordon
Ramsay Steak at Paris, Gordon Ramsay Pub and Grill at Caesars
Palace and Gordon Ramsay BurGR at Planet Hollywood), Gordon Ramsay
Pub and Grill in Atlantic City and Bread Street Kitchen in Hong
Kong and Dubai. In the UK, the Gordon Ramsay Group has opened Union
Street Café, London House, Heddon Street Kitchen and two further
maze Grills, one of which is located on the former Aubergine site
on Park Walk, Chelsea, in the past two years.
Ramsay received an OBE (Order of the British Empire awarded by
Queen Elizabeth II) in 2006 for services to the industry.
Ramsay has also become a star of the small screen both in the US
and internationally, with five top-rated FOX shows that air in more
than 200 territories worldwide such as HELL’S KITCHEN, MASTERCHEF ,
MASTERCHEF JR., HOTEL HELL and KITCHEN NIGHTMARES as well as UK
shows: GORDON BEHIND BARS, ULTIMATE COOKERY COURSE, GORDON’S GREAT
ESCAPES and GORDON RAMSAY: SHARK BAIT. He is also a published
author of a number of books, many of which have become bestsellers
around the world, most notably his autobiography, Roasting in
Hell’s Kitchen.
Ramsay has a global partnership with WWRD (Waterford, Wedgwood,
Royal Doulton), which offers quality home and lifestyle
products.
In 2014, Ramsay and his wife, Tana, set up the Gordon and Tana
Ramsay Foundation to make a meaningful difference to charities that
are important to them. The Foundation supports a number of
inspirational causes including Cancer Research UK, the Scottish
Spina Bifida Association, the Louis Dundas Centre for Children’s
Palliative Care, Action Against Hunger and Meningitis Now.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and
branded IP games including KIM KARDASHIAN: HOLLYWOOD, KATY PERRY
POP, JAMES BOND: WORLD OF ESPIONAGE, MISSION IMPOSSIBLE: ROGUE
NATION, and SNIPER X WITH JASON STATHAM on the App Store, Google
Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone.
Glu’s unique technology platform enables its titles to be
accessible to a broad audience of consumers globally. Founded in
2001, Glu is headquartered in San Francisco with major U.S. offices
outside Seattle and in Long Beach, and international locations in
Canada, China, India, Japan, Korea, and Russia. Consumers can find
high-quality entertainment wherever they see the ‘g’ character logo
or at www.glu.com. For live updates,
please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, SNIPER X, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL,
GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu
Mobile Inc. or its subsidiaries.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160119005552/en/
Media Contacts:Jason EnriquezGlu Mobile Inc.PR@glu.com(415) 800-6263orStaci WolfeGordon Ramsay
PRstaci_wolfe@polarispr.com(323) 939-7535
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