NEW GENERATION CONSUMER GROUP ANNOUNCES LETTER FROM THE CEO

Dear Shareholder:

Time sure flies! A New Year is upon us once again and for many, it’s a time for big celebrations and spending time with loved ones, for others it’s about new resolutions and making promises to ourselves to be better than we were the year before. At new Generation Consumer Group, it’s about setting positive goals, staying diligent, working hard and achieving greater success.

New Years brings a clean slate, the ability to start anew. We have the opportunity to look back and evaluate the things that went wrong, could have gone different and even the things that went right. We also delve deeper to determine if there’s one area that’s stronger in order to grow steadily, and analyze the factors that are impacting the success and how they can be applied to other area’s that may not be as strong and alter strategy paths to sustain stability during market turbulence.

We have recognized and determined how well our strategies are working and what needs to be changed in order to reach our goals successfully. We have learned and most importantly, have grown from our mistakes; which is always a positive benefit as we are aware of our responsibilities and recognize that how we proceed will ensure trust and commitment to the growth of our company, to our shareholders, and our customers.

I want my fellow shareholders to rest assured that NGCG has no intention of allowing the hurdles from 2015 to prevent us from capitalizing on and expanding upon our position as an industry leader and innovator. We intend to continue to improve our top and bottom line, and set ourselves on a prosperous future course that builds value, strength, and greater financial gains.

It gives me great pleasure to share our first steps in cementing our plan as we start the 2016-year. Currently we are in the process of returning over 375,000,000 (three hundred seventy-five million) executive shares to treasury. As many of you know, these shares would become available this month. NGCG feels it’s in our best interest to stabilize our company foundation and rebuild our credibility with our shareholders and customers. In addition to returning shares to treasury, we will lower the authorized to 600,000,000 (six hundred million) from the current 750,000,000 (seven hundred fifty million). Your continued support and sharing our vision helps us to remain vigilant to positive growth and development.

Management is conscious of how quickly the months seem to pass. We have been entrenched in reviewing our year-end at all once. Moving forward, we will evaluate company goals mid year. If something is not working, it’s at that critical point to be cognizant of time. Allowing time to correct or redirect a potential issue to make a difference sooner, is better than recognizing the situation at the end of the year when its to late to have an impact on the overall success. If something is progressing, we want to have the ability to enhance it and finish stronger. We understand that goals are not only important to our teams efforts, but achieving them gives the reassurance to our shareholders and customers that New Generation Consumer Group is committed to being a business leader. We realize when you can see the progresses that you know you are receiving sound returns on your investment.

Additionally, reviewing goals is another way to project what the remainder of the year holds, and keeps our focus that we are moving in the right direction while having the ability and time to be even better. Company success is a direct result of the ways the management team combines their abilities. I am confident in my team’s ability to leverage each other’s unique talents and know they will deliver stellar results as we welcome the New Year.

New Generation Consumer Group has many more exciting plans that will start to be announced in the coming weeks and months. I look forward to sharing the anticipation and excitement as we usher in the newborn year.

As we start a new chapter, may the New Year give you the strength to face all challenges and the courage to adjust the sail to take every situation in stride as we look to a successful and profitable year.

Happy New Year,

Chuck Morrison, CEO
New Generation Consumer Group, Inc

About New Generation Consumer Group, Inc.
New Generation Consumer Group, Inc. (NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our VIP Spirits Division will feature Excuse as our premium liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, and brand management, in addition to other various services to its clients to help them gain more customers, increase sales, aid in selling products and services and or to create brand awareness. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today’s particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.
Safe Harbor and Forward-Looking Statements
This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.