NEW YORK, Dec. 28, 2015 /PRNewswire/ -- The Madison
Square Garden Company and Dunkin' Donuts announced a multi-year
marketing partnership, naming America's all-day, everyday stop for
coffee and baked goods the Official Coffee, Baked Goods and
Breakfast Sandwich of the New York Knicks, New York Rangers, New
York Liberty and Madison Square Garden (MSG). With the new
partnership, fans will now have the opportunity to enjoy Dunkin'
Donuts' hot and iced coffee while attending events at MSG thanks to
two Dunkin' Donuts locations on The Garden's concourse. The
agreement also provides Dunkin' Donuts with premiere brand
integration at The World's Most Famous Arena during Knicks, Rangers
and Liberty games.
"Dunkin' Donuts is an iconic brand and we are thrilled to be
able to bring fans at Madison Square Garden America's favorite
coffee," said Ron Skotarczak,
executive vice president, marketing partnerships, The Madison
Square Garden Company. "We are always searching for opportunities
to enhance our fans' experience when they attend an event in one of
our buildings and this partnership with Dunkin' Donuts continues to
help make that happen."
"Madison Square Garden is one of the most recognizable names in
the world of sports. This landmark deal is a watershed moment for
the brand as we continue to expand our presence in the sports
world," said Tom Manchester, Vice
President, Field Marketing, Dunkin' Brands. "This deal will give
Dunkin' Donuts endless opportunities to showcase our brand and
products to the incredibly loyal fans of the Knicks, Rangers and
Liberty."
Dunkin' Donuts will enjoy significant brand exposure at The
Garden during all Knicks, Rangers and Liberty games. This includes
courtside and in-arena LED signage throughout the Arena, featured
spots on MSG's GardenVision, and designation as the Presenting
Partner of Knicks and Liberty digital features, which include
custom web pages on Knicks.com and NYLiberty.com, as well as
designation as the Presenting Partner of Rangers "Morning
Skate."
In addition, to celebrate the new partnership, this basketball
and hockey season, Dunkin' Donuts will hold a special sweepstakes
on its www.DDMetroNY.com microsite and through
www.twitter.com/DunkinNYTri, where fans can enter for an
opportunity to win special Knicks and Rangers VIP experiences. On
Twitter, fans can use the hashtag #DDKnicksSweepstakes or
#DDRangersSweepstakes for their chance to win. For official rules,
log on to www.DDMetroNY.com.
About The Madison Square Garden Company
The Madison
Square Garden Company (MSG) is a world leader in live sports and
entertainment with a portfolio of legendary sports teams, exclusive
entertainment productions and celebrated venues. MSG Sports
owns and operates some of the most widely recognized sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL)
and the New York Liberty (WNBA), along with two development league
teams – the Westchester Knicks (NBADL) and the Hartford Wolf Pack
(AHL). MSG Sports also presents a broad array of
world-class sporting events, including: professional boxing,
college basketball, tennis, bull riding and e-gaming events.
MSG Entertainment features exclusive, original productions that
include the Radio City Christmas Spectacular and the
Rockettes New York Spectacular, both starring the Rockettes,
and presents or hosts a wide variety of live entertainment
offerings, including concerts, family shows and special events, in
the Company's diverse collection of iconic venues. These venues
are: New York's Madison Square
Garden, The Theater at Madison Square Garden, Radio City Music Hall
and Beacon Theatre; the Forum in Inglewood, California; The Chicago Theatre;
and the Wang Theatre in Boston,
MA. More information is available at
www.themadisonsquaregardencompany.com
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No.1 ranking for customer
loyalty in the coffee category by Brand
Keys for nine years running. The company has more than
11,500 restaurants in 40 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com
Contact:
Jim Furrer
Dunkin' Donuts
212-994-7559
Jim.Furrer@rfbinder.com
Contact:
Ryan
Watson
Madison Square Garden
212-465-5945
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SOURCE Dunkin' Donuts