Achieves Rank of #2 Top-Grossing Social App
on Android
Sets New Single-Day Mobile DAU
Record
MeetMe, Inc. (NASDAQ: MEET), a public market leader for social
discovery, has released a major revamp of its MeetMe+ subscription
product on its popular Android and iOS apps. The improved product
is designed to dramatically increase the number of paying
subscribers and includes a number of new features including
enhanced filtering, Top of the Inbox, and unlimited access to the
most popular members.
Enhanced filtering allows MeetMe+ subscribers to search for
users by interest, relationship status, height, religion,
education, and other demographic and behavioral fields. Top of the
Inbox is designed to increase MeetMe+ subscribers’ reply rates by
placing their chats at the top of other user’s inboxes. MeetMe+
members also have exclusive access to chat with the app’s most
popular members. In addition to these new benefits, MeetMe+
subscribers continue to enjoy an advertisement-free experience,
stealth browsing, access to photo views, profile themes, and bonus
credits.
“As of yesterday, MeetMe for Android achieved the ranking of #2
Top-Grossing Social App in the Google Play Store in the United
States,” said Geoff Cook, CEO of MeetMe. “While it is too early to
predict the long-term performance of the revamped subscription
service, we are quite pleased with the early signs of acceptance
from our community. MeetMe for iPhone has enjoyed similar success
in recent days, rising 9 places in the Top-Grossing Social rankings
to #11 in the App Store in the United States.
“As I’ve noted before, we expect the updated MeetMe+ product to
at least double subscription revenue in 2016 from its small base
today of roughly $1 million per year. As part of this revamp to
MeetMe+, we have also launched the foundation for a new
recommendation engine touching all users, both paying and
non-paying. We believe the new recommendation engine will enable us
to better leverage our data to drive more relevant chat for our
members. Over time, we look forward to beginning to feed this
engine with interest, demographic, and behavioral data.
“We are pleased also to have set a new single-day mobile DAU
record on Monday of this week, crossing 1.2 million mobile DAU for
the first time in our history. We believe the recommendation engine
will help continue that momentum into next year.”
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in
the US and the public market leader for social discovery (NASDAQ:
MEET). MeetMe makes it easy to discover new people to chat with on
mobile devices. With approximately 80 percent of traffic coming
from mobile and more than one million total daily active users,
MeetMe is fast becoming the social gathering place for the mobile
generation. MeetMe is a leader in mobile monetization with a
diverse revenue model comprising advertising, native advertising,
virtual currency, and subscription. MeetMe apps are available on
iPhone, iPad, Android, and Windows Phone in multiple languages,
including English, Spanish, Portuguese, French, Italian, German,
Chinese (Traditional and Simplified), Russian, Japanese, Dutch,
Turkish and Korean. For more information, please visit
meetmecorp.com.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including whether the revamped product will
dramatically increase the number of paying subscribers, whether
enhanced filtering will allow MeetMe+ subscribers to search for
users as intended, whether Top of the Inbox will increase MeetMe+
subscribers’ reply rates by placing their chats at the top of other
user’s inboxes, whether MeetMe+ members will have exclusive access
to chat with the most popular members, whether MeetMe+ subscribers
will continue to enjoy an advertisement-free experience, stealth
browsing, access to photo views, profile themes, and bonus credits,
future rankings of the MeetMe app in the Google Play Store and the
App Store, the long-term performance of the revamped subscription
service and whether our community will accept the revamped
subscription service, whether the updated MeetMe+ product will at
least double subscription revenue in 2016, and whether our new
recommendation engine will enable us to better leverage our data to
drive more relevant chat for our members, whether we will begin to
feed the recommendation engine with interest, demographic, and
behavioral data as anticipated, future amounts of mobile DAU, and
whether the recommendation engine will enable us to continue that
momentum into next year. All statements other than statements of
historical facts contained herein are forward-looking statements.
The words “believe,” “may,” “estimate,” “continue,” “anticipate,”
“intend,” “should,” “plan,” “could,” “target,” “potential,”
“project,” “is likely,” “expect” and similar expressions, as they
relate to us, are intended to identify forward-looking statements.
We have based these forward-looking statements largely on our
current expectations and projections about future events and
financial trends that we believe may affect our financial
condition, results of operations, business strategy and financial
needs. Important factors that could cause actual results to differ
from those in the forward-looking statements include the risk that
our applications will not function easily or otherwise as
anticipated, the risk that we will not launch additional features
and upgrades as anticipated, the risk that unanticipated events
affect the functionality of our applications with popular mobile
operating systems, any changes in such operating systems that
degrade our mobile applications’ functionality and other unexpected
issues which could adversely affect usage on mobile devices.
Further information on our risk factors is contained in our filings
with the Securities and Exchange Commission (“SEC”), including the
Form 10-K for the year ended December 31, 2014 and the Current
Report on Form 8-K filed with the SEC on June 3, 2015. Any
forward-looking statement made by us herein speaks only as of the
date on which it is made. Factors or events that could cause our
actual results to differ may emerge from time to time, and it is
not possible for us to predict all of them. We undertake no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future developments or
otherwise, except as may be required by law.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151210005633/en/
Press contact:Fresh PRJeannine Jacobi,
323-903-7063jeannine@freshpr.netorInvestor contact:MKR Group
Inc.Todd Kehrli, 323-468-2300meet@mkr-group.com
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