CANTON, Mass., Dec. 7, 2015 /PRNewswire/ -- Baskin-Robbins,
the world's largest chain of ice cream specialty shops, announced
today the signing of a store development agreement with new
franchise group, PWS Ventures, LLC, to develop a new ice cream shop
in Dalton, Ga. Paras Sharma is
taking advantage of the brand's special incentive program,
available only to U.S. military veterans, to open his first
Baskin-Robbins restaurant planned
to open early next year. Through this incentive program, the
initial franchise fee is waived and royalty rates are reduced for
the first five years of business for timely openings by qualified
candidates.*
Paras served for eight years in the U.S. Marine Corps Reserve
and is currently a Senior Distributor Manager for Nestle
Corporation, while his wife, Wendy, is an Implementation Manager at
Unum. Together, they have decades of experience in sales,
marketing, finance and operations management. Once their
Baskin-Robbins location is up and
running, their daughter, Haley, will be acting as manager of the
local ice cream shop, making this a true family venture.
"My family and I are thrilled to be a part of the
Baskin-Robbins system," said
Paras. "Growing up, I always loved the brand and can still remember
the excitement I felt when my parents would take my sister and me
to the local Baskin-Robbins shop
on Saturdays. I can't wait to bring that excitement to local
families in Dalton."
He added, "While I'm familiar with the brand, my wife and I are
new to the foodservice industry. We currently own two Fantastic
Sam's Hair Salons and decided to diversify our business with a
foodservice brand that honors military veterans. When we heard
about the company's veteran incentives, we knew Baskin-Robbins was the right choice for us."
Haley also has extensive management experience in franchising
with concepts such as Zaxby's, KFC and Applebee's. Once the
Dalton location is open, the
family is looking at the possibility of a second location in
Gordon County, Ga. Ultimately,
they hope to experience growth in Georgia as well as the Chattanooga, Tenn. market where they're
heavily involved in the local community. Paras and Wendy organize a
Toys for Tots drive every year through their Fantastic Sam's Hair
Salons, in which they collect new, unwrapped toys for less
fortunate children, and Wendy frequently volunteers at the local
Habitat for Humanity.
"Our secret to continued growth includes passionate franchisees
who provide a high-level of customer service to our guests every
day," said Grant Benson, CFE, vice
president of global franchising and business development, Dunkin'
Brands. "We are excited to welcome these new franchisees to the
Baskin-Robbins family, and believe
they will cultivate lasting customer relationships and become an
integral part of the Dalton
community."
Baskin-Robbins currently has
franchising opportunities in Atlanta and throughout the state of
Georgia. Candidates interested in
learning more can contact the Franchising Team at 781-737-5530 or
franchiseinfo@baskinrobbins.com.
Baskin-Robbins combines
delicious treats with a simple operating model. Franchisees enjoy
convenient hours of operation, minimal equipment and little product
waste. They also benefit from award-winning training programs and
comprehensive operating systems designed to help build business.
For additional information, visit the Baskin-Robbins franchising
website.
In 1945, Baskin-Robbins was
founded in Glendale, Calif., by
two ice cream enthusiasts who shared a dream to create an
innovative ice cream shop that would be a neighborhood gathering
place for families. Today, over 300 million people visit
Baskin-Robbins each year to sample
from the more than 1,300 flavor creations available in its ice
cream library. Baskin-Robbins
offers guests its wide range of hard scoop ice cream flavors, along
with custom ice cream cakes, delicious frozen beverages, premium
soft serve and take home frozen treats.
* For details, please see the Baskin-Robbins Franchise
Disclosure Document.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's annual Franchise
500® ranking in 2015, Baskin-Robbins is the world's largest chain of ice
cream specialty shops. Baskin-Robbins creates and markets innovative,
premium hard scoop ice cream and soft serve, custom ice cream cakes
and a full range of beverages, providing quality and value to
consumers at more than 7,600 retail shops in nearly 50 countries.
Baskin-Robbins was founded in 1945
by two ice cream enthusiasts whose passion led to the creation of
more than 1,300 ice cream flavors and a wide variety of delicious
treats. Headquartered in Canton,
Mass., Baskin-Robbins is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For further information, visit
www.BaskinRobbins.com.
CONTACT:
Ellie
Mannix
Fish Consulting
954-893-9150
emannix@fish-consulting.com
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SOURCE Baskin-Robbins