PARSIPPANY, N.J., Nov. 24, 2015 /PRNewswire/ -- For nearly 30
years, the Pirate's Booty® Pirate and his
first mate, Crunchy the Parrot, have been providing
bettarrr-for-you snacking options for kids—and kids at heart—who
enjoy the satisfying crunch of baked rice and corn puffs. For the
second year in a row, The Pirate's Booty Pirate and Crunchy
the Parrot will join the momentous holiday event that is the annual
Macy's Thanksgiving Day
Parade®.
"The Pirate's Booty family is excited to once again board
the "Treasure Hunt" float in the Macy's Thanksgiving Day Parade and participate in this
cherished holiday event," said Erin
Lifeso, Vice President of Snacks Marketing at B&G
Foods. "As we ride along the famed parade route, we are
delighted to bring the adventurous spirit and fun of our
better-for-you snacks to millions of families across the country as
they celebrate Thanksgiving."
To celebrate the 89th Annual Macy's Thanksgiving Day Parade, Pirate's Booty
will help ignite holiday fun for all little buccaneers and bring
the magic of the parade into homes nationwide with a variety of
activities available on its website, www.piratebrands.com.
Activities include origami boat and eye patch crafts, a treasure
hunt map, and a pirate's drawing guide. A glossary of pirate
lingo is also offered so yarrr mateys can share their pirate speak
at the Thanksgiving table and join
the Pirate's Booty Pirate in his parade adventures.
In its sophomore year, the "Treasure Hunt" float from
Pirate's Booty makes waves as a 40-foot tall pirate
ship that displays a giant treasure map and surprises that will
shiver yarrr timbers as it sets sail down the streets of
Manhattan. The Pirate's
Booty Pirate will steer the ship, while his first mate
Crunchy the Parrot will keep a lookout from the crow's nest.
Pirate's Booty will make a splash on Thursday, Nov. 26, at the 89th Annual Macy's
Thanksgiving Day Parade, airing live
nationwide on NBC-TV. The festivities kick off at 9:00 a.m., in all time zones. For more
information about Pirate's Booty, please visit
www.piratebrands.com.
About Pirate Brands
Pirate Brands has been
creating deliciously baked snack treasures since 1987.
Pirate Brands was founded on the belief that you shouldn't
have to "snackrifice" taste and fun for products made with
goodness. Pirate Brands' snacks, which
include Pirate's Booty, Smart
Puffs and Original Tings, are free from
fryers and ingredients you can't pronounce. For more information,
please visit www.piratebrands.com.
About B&G Foods
B&G Foods,
Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, branded
shelf-stable and frozen foods across the United
States, Canada and Puerto Rico. Based
in Parsippany, New Jersey,
B&G Foods' products are marketed under many recognized
brands, including Ac'cent, B&G, B&M,
Baker's Joy, Bear Creek Country Kitchens, Brer
Rabbit, Canoleo, Cary's, Cream of Rice,
Cream of Wheat, Devonsheer, Don Pepino, Emeril's,
Grandma's Molasses, Green Giant, JJ Flats,
Joan of Arc, Las Palmas, Le Sueur, MacDonald's,
Mama Mary's, Maple Grove Farms, Molly
McButter, Mrs. Dash, New York Flatbreads,
New York Style, Old London, Original Tings,
Ortega, Pirate's Booty, Polaner, Red Devil, Regina,
Rickland Orchards, Sa‑son, Sclafani, Smart Puffs,
Spring Tree, Sugar Twin, Trappey's, TrueNorth, Underwood,
Vermont Maid and Wright's. B&G Foods also sells
and distributes Static Guard, a household product
brand. For more information, please visit www.bgfoods.com.
About the Macy's Thanksgiving
Day Parade
With more than 50 million viewers
across the country and more than 3.5 million spectators that line
up along the streets of New York City each year, the
Macy's Thanksgiving Day Parade is a national icon that
has grown into a world-famous holiday event. For more than 85
years, the Macy's Thanksgiving Day Parade has marked the
official start of the holiday season. Growing in size and scale,
the Parade proudly marches down a more than 2-mile route
in New York City with more than 8,000 participants in tow
including Macy's employees, their families, celebrities, athletes,
clowns and dance groups spreading holiday cheer. The Parade also
features America's best marching bands, fabulous floats and Macy's
signature giant helium character balloons. For more
information on the Macy's Parade please
visit www.macys.com/parade or call the Parade hotline at
(212) 494-4495. Media Materials are available at
macysparadepress.com.
CONTACT: Laura Salerno,
Laura.Salerno@havasww.com
Photo - http://photos.prnewswire.com/prnh/20151124/290862
Photo - http://photos.prnewswire.com/prnh/20151124/290864
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/pirates-booty-embarks-on-a-treasure-hunt-adventure-in-the-89th-annual-macys-thanksgiving-day-parade-300184304.html
SOURCE Pirate Brands