HONG KONG—Chinese Internet giant Alibaba Group Holding Ltd. is in discussions to buy a controlling stake in Hong Kong's SCMP Group Ltd., according to a person familiar with the situation, in a deal that would put the largest local English language newspaper in the hands of a mainland Chinese company.

The potential deal between Malaysian tycoon Robert Kuok and Alibaba Group would mark a push by the Chinese Internet company to deepen its reach into the media world beyond its current interest in film assets and domestic Chinese media. Alibaba has feuded with the South China Morning Post in the past, most notably over an interview in which Alibaba founder Jack Ma made controversial comments about the Tiananmen Square uprising.

The financial terms of the deal are still under discussion and recent media reports about a potential purchase of SCMP Group by Alibaba and its executive chairman Jack Ma could negatively impact the likelihood of a deal being completed, the person familiar with the situation said. The deal has been under discussion for months, the person said.

Alibaba Chairman Jack Ma, during an interview with Bloomberg TV earlier this month during the company's annual shopping promotion, Singles' Day, had been coy about his interest in the newspaper, but suggested such a deal would benefit both sides.

"We need media to help our small medium sized companies to promote," Mr. Ma said in the interview. "And by the way, our advertisement dollars (are) huge, and media can definitely, using our data, they can tell the economy in a more accurate way."

Asked directly if he was buying the paper, Mr. Ma said: "I cannot say that. I'm watching a lot of companies right now."

The SCMP and Alibaba declined to comment.

If a deal was completed, Mr. Ma would join Amazon.com found Jeff Bezos as an Internet entrepreneur who embraced the traditional news media. Unlike some struggling newspapers, the Post is profitable, taking in pages of ads from the city's luxury goods sellers and real-estate developers. SCMP Group's annual revenues topped HK$1 billion for three straight years to 2014, with adjusted operating profit of HK$167.7 million last year, according to company filings.

The deal also could feed into Alibaba's overall international growth strategy and ambitions in the media. A former Alibaba executive, Alvin Chiang, said an acquisition of the South China Morning Post could be in line with the company's moves to expand abroad. Hong Kong, a former British colony, is a special administrative region of China that operates with a different political and legal system than other parts of China. The Hong Kong newspaper is also well known in Southeast Asia, a market that Alibaba is trying to grow in.

"Jack Ma and his management have been making efforts in preparing to enter more overseas markets," Mr. Chiang said. "SCMP can be an important window facing Southeast Asia."

Such an investment could also reflect Jack Ma's overall interest in media and culture-related businesses, Mr. Chiang also said. Alibaba's earlier investments in this sector include paying $200 million for a 30% stake in China Business News, a financial media company, in June, and recently buying the four-fifths of Chinese online video provider Youku Tudou Inc. it didn't already own. The investments follow an alliance made between Alibaba and Shanghai Media Group in November last year to work together on financial services and business news.

An investment by Mr. Ma or his company in a newspaper in Hong Kong would likely be viewed favorably by the Chinese government and may help the businessman gain more political capital, said Willy Lam, an expert in elite Chinese politics at the Chinese University of Hong Kong.

"I'm sure that Alibaba would enjoy Beijing's blessings because Beijing's policy towards Hong Kong has been hardened. They're turning the screws on Hong Kong and they want tighter control of the media," said Mr. Lam. "Encouraging Chinese businesses to acquire Chinese media would be one way to ensure control."

Beijing has been tightening its control over Hong Kong since last year's Occupy movement shut down portions of the city. Following the protests, the SCMP's website was blocked in China for about a year and was recently unblocked.

Alibaba and its chairman Mr. Ma had a high-profile dispute with the South China Morning Post in 2013 when Alibaba said Mr. Ma's quotes were misinterpreted because some words were omitted from an interview transcript, in which Mr. Ma reportedly referred to the 1989 crackdown on protesters in Tiananmen Square as the "most correct decision" at the time.

"I was trying to describe the circumstances under which I made tough decisions when I was [chief executive] of the company," Mr. Ma had said in a written statement at the time. "Regrettably my remarks as reported [by the Morning Post] did not reflect what I told the reporter, and caused a terrible misunderstanding."

Wang Xiangwei, who recently stepped down as the South China Morning Post's editor in chief, stood by the article at the time of the dispute with Alibaba.

The Post has been considered an independent voice in a region heavy with state-controlled media, though critics have said the newspaper has softened its stance on mainland China in recent years. A front-page headline in September, the day after China held a huge military parade to mark the end of World War II, said "Awe and Peace."

Alibaba has over the years built and maintained strong relations with the Chinese government by positioning its e-commerce businesses as aiding Beijing in achieving its economic goals of creating jobs and helping businesses.

It was embroiled in a rare dispute in late January with China's State Administration for Industry and Commerce over counterfeits being sold on its platforms and other issues. But such public conflicts are rare for the e-commerce giant, and Alibaba claimed vindication when a damning report on it disappeared from the regulator's website.

Still, good relations with the government are crucial for China's Internet companies, which operate in a highly restricted space. In Alibaba's case, the company has often ventured into untested waters, such as when it introduced an online, escrow-based payment system, Alipay, at a time when nonfinancial firms were prohibited from providing payment services. Alibaba also had two major foreign backers, Japan's SoftBank Corp. and U.S. search company Yahoo Inc., adding to scrutiny.

Alibaba strengthened its government ties in 2012 when it raised $7.1 billion to buy back half of the then-40% stake in the company held by Yahoo Inc. of the U.S. from investors led by China's sovereign-wealth fund China Investment Corp.

Last year, Alibaba responded to suggestions in foreign media reports that such investments conferred political advantage by saying the investors played no role in the company's management, board of directors or the company's "partnership" group, which lies at the heart of the company.

Still, such ties still raise speculation that Alibaba enjoys special influence among powerful officials. "Those with senior official patronage would more likely be able to fob off the regulatory constraints such as the battle between Alibaba and the SAIC from which apparently Alibaba emerged unscathed," said Mr. Lam, the analyst.

Write to Wei Gu at wei.gu@wsj.com and Gillian Wong at gillian.wong@wsj.com

 

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

(END) Dow Jones Newswires

November 24, 2015 11:35 ET (16:35 GMT)

Copyright (c) 2015 Dow Jones & Company, Inc.
Youku Tudou Inc. American Depositary Shares, Each Representing 18 Class A Ordinary Shares. (NYSE:YOKU)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more Youku Tudou Inc. American Depositary Shares, Each Representing 18 Class A Ordinary Shares. Charts.
Youku Tudou Inc. American Depositary Shares, Each Representing 18 Class A Ordinary Shares. (NYSE:YOKU)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more Youku Tudou Inc. American Depositary Shares, Each Representing 18 Class A Ordinary Shares. Charts.