Disney Store Unveils Its Most Magical Friday Ever with ‘Share the Magic’ Holiday Campaign
November 20 2015 - 9:00AM
Business Wire
Disney Store Launches Holiday Deals,
In-Store Events and Special Experiences Throughout Thanksgiving
Week
Disney Store announced today the launch of its ‘Share the Magic’
holiday campaign, which includes 11 full days of Magical Friday
(aka Black Friday) deals as well as in-store events and special
‘experiences like never before.
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“Every year we look for ways to help our Guests share the magic
with their friends and families, and this holiday, it’s our turn to
do the same,’ said Elissa Margolis, senior vice president of Disney
Store North America. “We’ve gone beyond the traditional to create
experiences that are sure to warm hearts and make this the most
magical season yet.”
To celebrate the magic of the season, unsuspecting shoppers in a
Southern California Disney Store were recently treated to a special
surprise in which every family in the store received a $100 Disney
gift card for themselves, and another to share the magic with
someone they love this holiday season. Click here to view.
Holiday Deals at Disney Store
Beginning today, Friday, Nov. 20, Disney Store is launching all
of its magical deals both in-store and online, with an additional,
special deal rolling out when Stores open on Thanksgiving night
(11/26) and Magical Friday (11/27)*. Even more deals will launch on
Cyber Monday (11/30). Guests have the opportunity to shop Disney
Store whenever and wherever through DisneyStore.com and the Disney
Store app where they’ll find great deals on exclusive Disney,
Pixar, Marvel and Star Wars items for everyone on their list.
Disney Store Holiday Story
This season, Disney Store has developed a combination of new
in-store events and festive cheer designed to create an even more
memorable shopping experience for Guests.
In addition to a holiday version of the traditional store
“unlocking” ceremony that takes place every morning at Disney
Store, Guests will be treated to an in-store event called “Disney
Store Holiday Wishes.” During this new holiday tradition, a Cast
Member will read from a holiday storybook while children follow
along with their very own version of the book. The mini storybook
will include a detachable picture frame that can be decorated and
given to someone special. At the end of the event, with the help of
Mickey Mouse and Minnie Mouse appearing on the Disney Store theater
screen, each child will have the opportunity to make a holiday wish
by throwing a special coin into a wishing well.
“Disney Store Holiday Wishes” will take place daily from Magical
Friday (11/27) through Christmas Eve (Mondays – Saturdays at 7:30
p.m. and Sundays at 5 p.m.).
Most Wished for Gifts
Disney Store offers the biggest collection of exclusive toys,
apparel, accessories and more featuring everyone’s favorite Disney,
Pixar, Marvel and Star Wars characters at all price ranges. To help
make the holiday shopping season easier, starting on Tuesday, Dec.
1, Disney Store will unveil its “12 Most Wished for Gifts” on
DisneyStore.com/12Gifts and on the Disney Store Instagram page.
For shopping assistance, Guests can interact with Disney Store’s
Guest Services team via telephone and email channels listed on
DisneyStore.com.
To find a Disney Store location, Guests can visit
www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can
also sign up for email alerts at www.DisneyStore.com/Updates,
become a fan on www.facebook.com/DisneyStore or follow @DisneyStore
on Twitter to stay connected.
*Disney Store locations will begin opening at 8 p.m. local time
the night of Thanksgiving. Guests are encouraged to check
disneystore.com/storelocator for specific holiday hours.
ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned
and operated by Disney in North America, Europe, and Japan. Disney
Store is the retail merchandising arm of Disney Consumer Products,
the business segment of The Walt Disney Company (NYSE:DIS) and its
affiliates that extends the Disney brand to merchandise. Disney
Store carries high-quality products, including exclusive product
lines that support and promote Disney's key entertainment
initiatives and characters. Disney Store opened its first store in
Glendale, California and, in doing so, originated the themed retail
business model. There are currently more than 200 Disney Store
locations in North America; more than 40 Disney Store locations in
Japan; and more than 70 Disney Store locations in Belgium, Denmark,
France, Ireland, Italy, Portugal, Spain and the United Kingdom,
plus online stores www.DisneyStore.com, www.disneystore.co.uk,
www.disneystore.fr, www.disneystore.de, www.disneystore.se,
www.disneystore.dk, www.disneystore.it, www.disneystore.es and
www.disneystore.co.jp. Each Disney Store location offers a magical
shopping experience that can only be delivered by Disney, one of
the world’s largest and most successful entertainment companies.
For more information, please visit
www.disneyconsumerproducts.com/press/us/disneystore or follow us at
www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
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version on businesswire.com: http://www.businesswire.com/news/home/20151120005163/en/
Disney Store North AmericaJillian McMenamin,
626-773-5605jillian.mcmenamin@disney.comorOlsonErin Mackey,
908-295-9083emackey@olson.com
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