LifeVantage Introduces Ryan Goodwin as Chief Marketing Officer
November 16 2015 - 11:56AM
LifeVantage Corporation (Nasdaq:LFVN), announced that Ryan Goodwin
has been appointed Chief Marketing Officer for the company. The
appointment of Mr. Goodwin completes the executive leadership team
being assembled by LifeVantage President and Chief Executive
Officer, Darren Jensen.
“When it comes to CMO’s there are those who are managers, and
there are those who are thought leaders and are truly revolutionary
in the way that they think,” said Jensen. “Ryan is one who sees
things in a different way from how others see things. During the
past 10-years in the Direct Selling industry, only a handful of
companies have been outstanding with their overall marketing
executions, and Ryan was the creative genius making that happen for
many of those companies. His experience within the Direct Selling
industry, coupled with his agency background, brings the perfect
combination necessary for the type of CMO that we need to take
LifeVantage to the next level.”
Mr. Goodwin brings more than a decade of experience building
brands and marketing strategies for both direct sales companies and
traditional consumer brands alike. Ryan co-founded Struck, a full
service creative agency with offices in Salt Lake City, Los Angeles
and Portland, Oregon, whose client portfolio included Phillips
Norelco, Volkswagen, Nintendo, Hasbro, Jack in the Box, Gatorade,
and a host of others—with Ryan in charge of the entire creative
product as the Executive Creative Director. The direct sales brands
that he was responsible for creating and managing during his tenure
at Struck have accounted for billions of dollars in sales
cumulatively. His agency was named Small Agency of the Year by
AdAge in 2011, has been awarded a Gold Lion in Cannes, Gold Pencils
from the One Show, the FWA Site of the Year, and recognized for its
creative accomplishments by Communication Arts, the AIGA, and many
other highly respected advertising and creative associations.
“After careful scrutiny of the LifeVantage community, it is
clear to me that there is something truly unique here,” said
Goodwin. “I believe that my skill set perfectly complements the
future direction of LifeVantage and our products. Darren brought me
here to implement new ideas – things that have never been done in
this industry. Consider the ruckus started.”
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq:LFVN), is a science based
network marketing company dedicated to visionary science that looks
to transform health, wellness and anti-aging internally and
externally at the cellular level. The company is the maker of
Protandim®, the Nrf2 Synergizer® patented dietary supplement, the
TrueScience™ Anti-Aging Skin Care System, Canine Health, and the
AXIO™ energy product line. LifeVantage was founded in 2003
and is headquartered in Salt Lake City, Utah.
Forward Looking Statements
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and uncertainties include, among others, those discussed in greater
detail in the Company's Annual Report on Form 10-K and the
Company's Quarterly Report on Form 10-Q under the caption "Risk
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forward-looking statements are based on information currently
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Investor Relations Contacts:
Cindy England (801) 432-9036
Director of Investor Relations
-Or-
John Mills (646) 277-1254
Partner, ICR INC
Company Relations Contact:
John Genna (801) 432-9172
Vice President of Communications &
Corporate Partnerships
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