SKECHERS Opens Second Retail Store in Times Square
October 28 2015 - 09:00AM
Business Wire
The Company Capitalizes on One of the
World’s Most High-Traffic Destinations with its Revolutionary New
Store Design
SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle
and performance footwear industry, today announced that the Company
has opened a flagship store at the front of Times Square, New York
City’s most highly visited destination. Located on the famed Bow
Tie in the heart of Times Square, the new location will welcome
more than 300,000 passersby daily.
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The new SKECHERS flagship store in Times
Square (Photo: Business Wire)
“This amazing new store is a perfect reflection of our brand’s
incredible year,” said Michael Greenberg, president of SKECHERS.
“We recently announced our biggest quarter ever, during which our
Company-owned store sales increased by more than 20 percent in the
third quarter of 2015 as compared to the same period last year.
SKECHERS now has more than 1,210 stores worldwide, with more than
500 being Company-owned, and we will continue to expand our retail
network to satisfy the increasing number of consumers who are
demanding our product.”
Greenberg continued: “As an international brand, we felt we
could increase the Company’s success and growth with two SKECHERS
retail locations in Times Square – one of the highest-traffic
destinations on the planet. This store is a terrific opportunity to
double our presence among the hundreds of thousands of tourists and
residents who visit this iconic New York destination every
day.”
Generously sized with a 2453-square-foot sales floor, the store
will be the first of its kind, pairing SKECHERS’ iconic colorful
branding with a sleek, modern look. The new modern design includes
black granite tiled floors, large-scaled graphics, state-of-the-art
audio/video presentations and LED-lit shelves, fixtures and
storefront displays. The store will also offer mobile pay options,
enabling customers to purchase product throughout the store. And
shoppers will find a SKECHERS Performance shop and SKECHERS Kids
fun zone as well as a showcase of the full SKECHERS assortment of
lifestyle and performance footwear for men, women and children,
apparel and accessories.
In addition to SKECHERS’ New York destinations on 5th Avenue and
34th Street, the Company’s retail stores are located in prime
tourist locations worldwide, such as Los Angeles’ Hollywood &
Highland and Universal CityWalk; San Francisco’s Powell Street;
Belfast; Tokyo; Shanghai; and dozens of cities around the world.
Currently the second largest athletic footwear company and the #1
kids brand in the world, SKECHERS owns and operates more than 500
retail stores in the United States, Canada, Europe and Asia, with a
total store count surpassing 1,210 destinations worldwide.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 120 countries and territories worldwide via department and
specialty stores, more than 1,210 SKECHERS retail stores, and the
Company’s e-commerce website. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia, and 13 wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan, Latin America and throughout Europe. For more
information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth across the
Company’s three main business channels and globally, its planned
expansion and opening of new stores, advertising and marketing
initiatives, and the expansion plans for the Company’s European
Distribution Center. Forward-looking statements can be identified
by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form
10-K for the year ended December 31, 2014 and its quarterly report
on Form 10-Q for the three months ended June 30, 2015. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20151028005562/en/
SKECHERS USA, Inc.Jennifer Clay, 310-318-3100
Skechers USA (NYSE:SKX)
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