Green Cures & Botanical Distribution Announces Jimi Hendrix Icon Beverages

WHITTIER, CA / ACCESSWIRE / October 20, 2015 / Green Cures & Botanical Distribution Inc. (PINKSHEETS: GRCU) ("Green Cures"), InStep Holdings LLC through Green Cures & Botanical Distribution Inc. announces today a joint venture agreement with LaRoda LTD to introduce a variety of premium gourmet ready-to-drink (RTD) iced coffees and specialty bottled teas inspired by the legendary iconic guitarist, Jimi Hendrix's original Hand Painted Artwork.

GRCU is entering into the fast-growing "Relaxation" category. The market competitors are Bob Marley's "Mellow Mood" and "One drop," and "Just Chill" by The Chill Group Inc., these beverages will quench your thirst and relax your mind, keeping you calm and balanced. These low calories, all-natural beverages are aimed to relax without getting sleepy and focus without the assistance of added sugar and caffeine.

Relaxation beverages revenues are up nearly 30 percent year-over-year for the past five years, bringing in over $150 million in 2014. Growth in this sector is expected to continue at approximately 12 percent a year for at least the next 3-5 years. GRCU plans on taking advantage of this niche product in the ever-expanding beverage sector. Jimi Hendrix Icon Beverages will contribute to the beverage industry's multi-billion dollar enterprise. GRCU has the management team and the financial expertise to make a mark in this fast paced category that will sustain growth and popularity that will be recognized around the world.

Just as Hendrix was able to usher in a new era of music, creating an impact in the music world that is still felt today; GRCU will transform the ready-to-drink relaxation category with unique all natural ingredients influenced by true originality, spirit, and love for great music by branding this prodigious opportunity inspired by Jimi Hendrix. GRCU has created a line of relaxation beverages as well as premium gourmet iced coffees that are just as cool and unique as Hendrix himself.

A world renowned flavor house has been busy creating chart-topping RTD iced coffees and specialty RTD bottled teas for this globally known guitarist to give people an electrified blend of cultivated national and international flavors combined with a natural mix of relaxation herbs and natural calming botanicals merged together into beverages that are as unrivalled, ethereal and transformative as Jimi Hendrix.

"One of the greatest rewards of my job is to brand the best products, and Jimi Hendrix Icon Beverages will not only bring in the best quality ready-to-drink coffees and teas, but it will also bring just as much excitement," said GRCU's CEO, Joe Tragesser. "I am enthusiastic with the opportunity to create these excellent beverages to become a top contender in this relaxation category. Taking Jimi Hendrix Icon Beverages to market will provide GRCU the traction to take the company and our shareholders to the next level."

Reflecting a clear trend of consumers increasingly choosing healthy convenient beverages, consumers will appreciate the all natural, consistent quality of Jimi Hendrix Icon Beverages. Growth in consumable products is the strongest seen in several years. Beverage-specific factors, such as the vibrancy of the ready-to-drink (RTD) coffees and teas are advancing faster than other beverages in the ready-to-drink segments and GRCU is creating a product that will connect with what contemporary consumers want and a beverage that will add buoyancy to the ever-changing market.

Aymar Yoboue, GRCU's CFO stated today, "This is a great achievement this early in the redevelopment stages of GRCU and one that will contribute to the financial stabilization of the company. As we continue forward momentum, Jimi Hendrix Icon Beverages will be our founding footprint in this fast paced, ever changing market."

The company is actively preparing for official taste testing and will provide shareholders with updates to the progression. To start, these ready-to-drink beverages are expected to share the shelves beginning with 4 sku's, 3 flavors in 16 oz bottles and 1 flavor in 12 oz sizes for the iced coffees. The names of the premium gourmet iced coffees and specialty bottled iced teas, as well as their labels will be shared with shareholders within the coming weeks. At that time, GRCU will add more detail to the flavor profiles of these uniquely blended beverages.

Barrett LaRoda Chairman of LaRoda Ltd. stated "Hendrix was an incredible talent, not only was he the most prolific guitarist the world has known, he was an accomplished artist who would create the most amazing sketches and abstract masterpieces. Jimi's use of colors and shapes makes one almost hear the artwork as though he was strumming his guitar." Jimi had been drawing all his life, in fact, on a wall in the Rock n Roll Hall of Fame hangs several Hendrix originals that he drew in 1958 when he was 15 years old. This GRCU opportunity will provide the consumer with a great beverage and a Classic container featuring a Hendrix original artwork.

Jimi Hendrix is internationally recognized as the greatest guitarist of all time, and one of the most influential musicians of his era. He understood the full range of sound that no other musician had done before. He was inducted into the US Rock and Roll Hall of Fame in 1992 and the UK Music Hall of Fame in 2005. A star was dedicated to him on the Hollywood Walk of Fame in 1994 and Rolling Stone Magazine attributes him as one of the top guitarist on its list of The 100 Greatest.

GRCU is not affiliated in any way with Marley's Beverage Company or The Chill Group Inc, the names were used for comparison only.

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About Green Cures & Botanical Distribution Inc:

Green Cures & Botanical Distribution Inc: "Green Cures" is a developmental stage company that retails and wholesales consumable products. Green Cures will operate a diverse portfolio of products and services within the consumable products industry. From concept to production and distribution, Green Cures & Botanical Distribution Inc. is continuously creating and introducing products that promote a healthy life style.

About InStep Holdings LLC: We are a company of people engaged in the production of food and beverages committed to creating value to benefit all our stakeholders. InStep will be recognized as an innovative business incubator and holding company as our aim is to invest in and build a great company. Our network of relationships and our ability to leverage those relationships will be unparalleled. Each aspect of creating, developing, distributing, marketing, and selling a product is connected and collaborative.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

SOURCE: Green Cures & Botanical Distribution Inc.

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