Discount retail website Jet.com has ended its $49.99 annual membership fee, Re/code reported Wednesday.

The company previously planned to provide members-only "club price savings" for the fee.

Jet.com Chief Executive Marc Lore told Re/code that another type of discount, the "Smart Cart" savings of about 4% to 5%, has resulted in "incredible" conversions in recent pricing tests.

Full story at http://recode.net/2015/10/07/jet-com-overhauls-business-model-kills-50-membership-fee-to-broaden-appeal/

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(END) Dow Jones Newswires

October 07, 2015 11:12 ET (15:12 GMT)

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