SANTA MONICA, Calif.,
Oct. 6, 2015 /PRNewswire/
-- Reflecting its commitment to online innovations benefiting
its consumers, Lionsgate (NYSE: LGF), a premier next generation
global content leader, has partnered with leading digital payments
processor GoCoin to integrate bitcoin payments into select consumer
sales operations, the two companies announced today. As part
of this initiative, the digital currency will be accepted as
payment for Lionsgate DVD and Blu-ray discs at the Company's online
store, LionsgateShop.com.
Lionsgate is also continuing to explore additional opportunities
to integrate bitcoins and its underlying blockchain technology into
its merchandising and sales activities.
"Whether they pay in dollars, francs or bitcoins, people are
spending more money to watch content across more distribution
platforms than ever before, and our goal is to offer them greater
choice in what they watch, where they watch it, how they watch it
and how they pay for it," said Lionsgate Vice Chairman Michael Burns. "Our acceptance of bitcoins
at our online Company shop reflects our commitment to offer greater
choice, convenience and accessibility to our next generation
consumers."
"Lionsgate has proven itself to be an innovator among
Hollywood studios in its content,
marketing and business strategies, and we're delighted to partner
with a company that shares our vision of a currency ecosystem that
offers consumers the power of choice," said GoCoin Founder and
Chief Executive Officer Steve
Beauregard. "The Lionsgate rollout couldn't come at a better
time, as GoCoin's merger with Ziftr offers an integrated digital
coupon loyalty platform to incentivize consumer use of digital
currency."
Lionsgate's digital currency initiatives are being spearheaded
by Home Entertainment Chief Operating Officer Akin Ceylan, Motion
Picture Group Executive Vice President of Strategic Planning &
Operations Jen Hollingsworth and
motion picture executive Kyle
Benn.
ABOUT LIONSGATE
Lionsgate is a premier next generation global content leader
with a strong and diversified presence in motion picture production
and distribution, television programming and syndication, home
entertainment, digital distribution, new channel platforms, video
games and international distribution and sales. Lionsgate currently
has more than 30 television shows on over 20 different networks
spanning its primetime production, distribution and syndication
businesses, including the critically-acclaimed hit series Orange
is the New Black, the multiple Emmy Award-winning drama Mad
Men, the hit broadcast network series Nashville, the syndication success The
Wendy Williams Show, the acclaimed drama Manhattan and the breakout series
The Royals.
Its feature film business has been fueled by such successes as
the blockbuster first three installments of The Hunger Games
franchise, the first two installments of the Divergent
franchise, The Age of Adaline, CBS/Lionsgate's The
DUFF, John Wick, Now
You See Me, Roadside Attractions' Love & Mercy and
Mr. Holmes,
Lionsgate/Codeblack Films' Addicted and Pantelion Films'
Instructions Not Included, the highest-grossing
Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in
box office-to-DVD and box office-to-VOD revenue conversion rates.
Lionsgate handles a prestigious and prolific library of
approximately 16,000 motion picture and television titles that is
an important source of recurring revenue and serves as the
foundation for the growth of the Company's core businesses. The
Lionsgate and Summit brands remain synonymous with original,
daring, quality entertainment in markets around the world.
www.lionsgate.com
ABOUT GOCOIN
GoCoin is the leading international payment platform offering
merchants the flexibility of accept Bitcoin, Litecoin, and Dogecoin
payments in addition to traditional credit cards. With a strong
focus on the entertainment and gaming industries, GoCoin has
upwards of 11,000 merchants and processes roughly 100,000 monthly
transactions across three blockchains.
For inquiries, please contact:
Peter D. Wilkes
LIONSGATE
310-255-3726
pwilkes@lionsgate.com
Steve Beauregard
GOCOIN
424-234-1640
steve@gocoin.com
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SOURCE Lionsgate