Skechers Performance releases a footwear and
performance apparel collection, in conjunction with a marketing
campaign to promote breast cancer awareness month.
Skechers Performance, a division of SKECHERS USA, Inc.
(NYSE:SKX), is thrilled to announce its 2015 partnership with the
American Cancer Society to help in the fight to end breast cancer.
For the second year in a row, Skechers Performance will launch a
month-long marketing program that includes in-store, digital and
print executions, as well as the sponsorship of the American Cancer
Society Making Strides Against Breast Cancer® walk in San
Francisco. To commemorate the partnership, Skechers Performance is
releasing a limited edition “Resistance” footwear collection marked
with the iconic breast cancer awareness pink ribbon and a
limited-edition performance apparel line which will be available in
SKECHERS retail stores and online late September 2015.
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Skechers Performance Breast Cancer
Awareness Collection. (Photo: Business Wire)
"We are proud to partner with American Cancer Society and help
their cause in the fight against breast cancer,” said Michael
Greenberg, president, SKECHERS USA. “After seeing the success from
last year’s campaign, we wanted to continue our support for a
second year, and to help build awareness about all the incredible
work that American Cancer Society does with their Making Strides
initiative.”
“We are grateful for this continued partnership with Skechers
Performance Division, and look forward to the impact this will have
in raising awareness and revenue as we continue to make a
difference in the fight to end breast cancer,” said Daniela
Campari, senior vice president, integrated revenue and marketing,
American Cancer Society. “Collaborations like this are critical to
moving our mission forward and we thank Skechers for their
commitment in helping us save lives.”
The Skechers Performance “Resistance” footwear collection
includes the Skechers GOrun 4, GOrun Ride 4, GOwalk 3, GOwalk 2
Flash and a boat shoe from Skechers on-the-GO. The 2015 designs
incorporate a black, white and charcoal color pallet with the
classic pink hue weaved in. Each style also features the pink
ribbon detailing on the heel. The performance apparel includes
everything you need to get active, with items including the
Endurance Seamless Tank, Never Stop Legging, Keep Going Sports Bra
and the Hopeful Jacket to name a few. The line is available at
SKECHERS retail stores, Skechers.com and at select SKECHERS retail
partners through October.
SKECHERS will also launch a register round-up program in
participating domestic SKECHERS retail stores to offer customers
the opportunity to support the American Cancer by allowing
customers to round up their purchase of any item(s) made to the
nearest whole dollar to benefit the Making Strides initiative. For
the first time, SKECHERS will also launch the register round-up
program on e-commerce, allowing customers to similarly round up
their final purchase at check out on Skechers.com. The program will
launch in stores and online October 1st and run through October
31st.
Finally, Skechers Performance Division is sponsoring the 2015
American Cancer Society Making Strides Against Breast Cancer walk
in San Francisco on Saturday, October 24, 2015, at Hellman Hollow
Park.
The funds raised for American Cancer Society will support breast
cancer research, help provide free information and services, and
assist women in need to access mammograms.
To learn more about the American Cancer Society and their fight
against breast cancer visit www.cancer.org or call
800.227.2345.
Learn more about Skechers Performance at GOSkechers.com and
follow us on Facebook (facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and/or images, please contact Jolene Abbott
at 310.318.3100 x4839 or jolenea@skechers.com.
About the American Cancer
SocietyThe American Cancer Society is a global
grassroots force of 2.5 million volunteers saving lives and
fighting for every birthday threatened by every cancer in every
community. As the largest voluntary health organization, the
Society's efforts have contributed to a 20 percent decline in
cancer death rates in the U.S. since 1991, and a 50 percent drop in
smoking rates. Thanks in part to our progress, more than 14 million
Americans who have had cancer and countless more who have avoided
it will celebrate more birthdays this year. We are determined to
finish the fight against cancer. We're finding cures as the
nation’s largest private, not-for-profit investor in cancer
research, ensuring people facing cancer have the help they need and
continuing the fight for access to quality health care, lifesaving
screenings, clean air, and more. For more information, to get help,
or to join the fight, call us anytime, day or night, at
1-800-227-2345 or visit cancer.org.
About SKECHERS USA,
Inc.SKECHERS USA, Inc., based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. Skechers footwear is
available in the United States and over 120 countries and
territories worldwide via department and specialty stores, more
than 1,050 Skechers retail stores, and Skechers’ e-commerce
website. Skechers manages its international business through a
network of global distributors, joint venture partners in Asia, and
12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and
throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future growth,
financial results and operations, its development of new products,
future demand for its products and growth opportunities, its
planned opening of new stores, advertising and marketing
initiatives, and the expansion plans for Skechers’ European
Distribution Center. Forward-looking statements can be identified
by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2014 and its quarterly report on
Form 10-Q for the three months ended June 30, 2015. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20151001005484/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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