Tesla Launches Model X Electric SUV
September 30 2015 - 12:40AM
Dow Jones News
Tesla Motors Inc. Chief Executive Elon Musk has only one regret
about the Model X sport utility: The company may have gone a little
overboard with pushing the engineering on the electric vehicle, he
said at an event Tuesday.
Mr. Musk delivered six Model X sport-utility vehicles to a
select group of early investors and board members in front of
thousands of Tesla customers and fans late Tuesday evening. He
spoke to reporters before the event.
From its unique "falcon wing" doors that feature ultrasonic
sensors that tell the doors how close they are to other vehicles,
to an enormous windshield that sweeps seamlessly into the roof, to
pedestal seats that give more foot room and front doors that open
when you walk toward them, the Model X is loaded with engineering
feats, he said.
"I think we got a little carried away with the X," he said. "If
we had known the true engineering costs and complexity, we would
have done fewer things."
Tesla has only just started building the SUV, and Mr. Musk said
production now is very slow. He wouldn't make a guess as to how
many the company might be able to build this year but said orders
placed today for the vehicle would take 8 to 12 months to fill.
Tesla has already lowered its annual sales forecast to a range
of 50,000 to 55,000 vehicles. A slow start to production of the X
could cause another reduction.
The SUV is Tesla's third product and is important to the
company's efforts to make money and grow sales. The SUV took two
years longer to produce than originally forecast as the company
took on several manufacturing challenges, like building the doors
that lift upward from the vehicle. The doors actually sense how
close other objects are and can either raise straight up or spread
out like wings.
The giant windshield—which allows the driver to look up and see
sky—presented manufacturing problems as well. It has layered glass
that blocks the sun. And because there is no metal until a third of
the way along the roof, the sun visors had to be attached to the
side pillars, making them difficult to engineer.
Some of Tesla's customers have been waiting for more than three
years, having put down $40,000 to be among the "signature" group
that gets the vehicles first. These customers ordered fully loaded
vehicles that cost $132,000. There is another, higher-tier
version—the "ludicrous" edition of the Model X—that goes from zero
to 60 mph in 3.2 seconds. It will cost $142,000.
It also has a HEPA air filter that Mr. Musk said would make the
air in the cabin so clean that it actually could filter chemicals
from a biological weapon. "Bioweapon defense mode is there, in the
HVAC" menu, he said.
Mr. Musk said he expects the SUV to be the first ever to score a
perfect five stars in every category of crash testing, getting a
top billing on the rollover test, which most SUVs cannot attain
because of their higher center of gravity. Because of the
1,000-pound battery pack on the bottom of the vehicle, it is very
difficult to roll over, he said.
Tesla hasn't revealed the price of the base model, a
90-kilowatt-hour version with a range of 257 miles. Mr. Musk said
the Model X will come with a smaller battery pack than 90
kilowatt-hours, but he declined to say how much smaller. The price
of the least expensive Model X will be about $5,000 more than the
Model S, which starts at $75,000.
All of the Model X vehicles come standard with all-wheel
drive.
Most of the technical features inside the car are the same as
those in the Model S, including the 17-inch multimedia screen and
the sensors covering the vehicle that will allow for autopilot
driving on the highway when that feature is added through a
software update in the near future.
Mr. Musk said he expects the Model X to get about half its sales
from North America and the remainder from the rest of the world and
for the SUV to sell in about the same number as the Model S.
Write to Mike Ramsey at michael.ramsey@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
September 30, 2015 00:25 ET (04:25 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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