AIRPORT CITY, Israel,
Sept. 25, 2015 /PRNewswire/ --
SodaStream International Ltd. (NASDAQ: SODA), the world's leading
manufacturer and distributor of sparkling water
makers, announced today the appointment of John Sheppard as President of SodaStream
U.S. In his new role, Sheppard will oversee all operations
for the brand in the United States
and will report directly to Daniel
Birnbaum, Chief Executive Officer of SodaStream.
Sheppard's impressive record attests to an empowering,
professional leader with a strong focus on results, who has
consistently succeeded to turn around and ignite businesses and
brands. Sheppard is an experienced public company CEO with
over 25 years of senior leadership roles and an exceptional track
record with some of the world's largest beverage and consumer goods
companies, including Coca-Cola, Cott Corporation, and Oneida.
Sheppard was responsible for three successful IPOs, including
Coca-Cola Enterprises, Cott and, most recently in 2013, the public
listing of EveryWare Global. Prior to being named CEO at
EveryWare, Sheppard was an Operating Partner at Advent
International, a $30 Billion global
private equity firm with 17 offices worldwide. Sheppard was
also CEO, President and a member of the Board of Cott
Corporation. Under his leadership, Cott recorded accelerated
sales growth and posted record earnings (2003-06 EBITDA CAGR of 33
percent). During his 19 years at Coca-Cola, Sheppard's
responsibilities ranged from sales, marketing, finance, and
strategic planning, to management of international operations in
Africa, Poland and Europe. Sheppard was
President of several of Coca-Cola's largest international divisions
and was awarded the prestigious "Woodruff Cup" for the Company's
"Best Division" in 1996. Sheppard holds an M.B.A. in finance and a
B.B.A. in marketing from the University of Georgia.
"We are very excited to welcome John to the SodaStream family
and look forward to seeing him and the team turn around and
reignite our business in the United
States," said Daniel
Birnbaum, CEO of SodaStream. "John is passionate,
enthusiastic and brings fresh energy to the table. With the
beverage business in his blood, John has been impressed with the
SodaStream brand since it initially broke into the market. He
is thrilled to join our fast-paced environment and will help return
the brand to its role as a disruptive player in the beverage
industry."
About SodaStream
SodaStream is the world's leading manufacturer and distributor
of Sparkling Water Makers, which enable consumers to easily
transform ordinary tap water into sparkling water and flavored
sparkling water in seconds. By making ordinary water more exciting
and fun to drink, SodaStream helps consumers drink more water.
Sparkling Water Makers offer a highly differentiated and
innovative solution to consumers of bottled and canned carbonated
soft drinks. The products promote health and wellness, are
environmentally friendly, cost effective, and are customizable and
fun to use. Products are available at more than 70,000 retail
stores across 45 countries, including 15,000 retail stores in
the United States. To learn more
about how SodaStream makes water exciting and follow SodaStream on
Facebook, Twitter, Pinterest, Instagram and YouTube, visit
www.sodastream.com.
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SOURCE SodaStream International Ltd.