vitaminwater® and The FADER Unite to “Hydrate the Hustle™” for Fifth Anniversary of #uncapped Concert Series
September 24 2015 - 1:52PM
Business Wire
Performances to include #uncapped alumni, along
with a diverse mix of emerging and established musicians across
five nights in New York City including Fetty Wap, Chance the
Rapper, Willow Smith, Kehlani and many more
vitaminwater® and The FADER today announced the
fifth anniversary of their award-winning music series, #uncapped.
This year, the annual event will span five consecutive nights in
New York City, and feature performances from a collection of artist
alumni including Matt and Kim and JoJo, along with
talent new to the #uncapped stage including Alessia Cara,
Fetty Wap, Chance the Rapper, Willow Smith,
Kehlani and many more.
The path to success is the story of your hustle and hard work.
To celebrate those who worked their way up from the streets to the
stage, the #uncapped series is dedicated to hydrating the hustle of
emerging musical talent and celebrating the success of some of the
program’s most notable hit-makers. The concert series will kick off
on Tuesday, September 29th in New York City,
the place where the vitaminwater hustle began, and last
throughout the week until its closing night on Saturday, October
3.
“We are thrilled to be embarking on the fifth anniversary of the
#uncapped series with incredible acts who have hydrated their
hustle to get to where they are,” said Ryan Robertson, Sr. Brand
Manager of vitaminwater. “It’s rewarding that #uncapped has
come to a point so quickly where we can have this mix of talent,
who continue to change the game in music and culture. This is due
in large measure to our partnership with The FADER and their
ability to create content platforms and experiences that continue
to resonate strongly with consumers everywhere.”
Over five nights, #uncapped will showcase the next generation of
music royalty and unite these artists with alumni from past
#uncapped events. Each event will be free to the public and will
also feature DJ sets, interactive fan activities and much more.
Guests 21+ will be able to submit an RSVP for each night’s event at
http://www.TheFADER.com/uncapped beginning today through midnight
EST, September 28, 2015, after which they will be notified of their
confirmation based on availability. Fans will have more
opportunities to attend each event by keeping an eye on each
artists’ social media pages, the #uncapped website, and via The
FADER (@thefader) and vitaminwater (@vitaminwater) on Twitter.
“We came up with the #uncapped program five years ago as a way
to connect our brand to consumers in a natural, unique setting,”
said Andy Cohn, president and publisher of The FADER. “Since then,
#uncapped has evolved into an annual celebration of emerging and
established talent, and we’ve been able to share some incredible
performances from more than 60 artists, DJs, and special guests
with our readers for free. This is a monumental year for The FADER,
and for vitaminwater, and we’re looking forward to
celebrating with our readers.”
Performance clips, artist interviews, behind the scenes footage
and much more will be available on www.TheFADER.com/uncapped and
the vitaminwater YouTube channel
(www.youtube.com/user/vitaminwater).
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola®, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including Diet Coke®, Fanta®, Sprite®,
Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™,
Georgia® and Del Valle®. Globally, we are the No. 1 provider of
sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest e beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate
of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
About The FADER
Launched in 1999, The FADER is an award-winning music, style and
culture publication and the unofficial guide to what’s next in
music. The FADER is credited with giving early exposure to top
artists including Kanye West, Bon Iver, Kendrick Lamar,
Outkast, Drake and The White Stripes. The FADER
brand has expanded in innovative ways, providing a cross-platform
reach across print, digital, mobile, social media,
and experiential realms, including its flagship live
music event, The FADER FORT, in New York and Austin, that presents
some of today’s most innovative programming and emerging artists to
fans. For more information, head to www.thefader.com or follow us
on Twitter at @thefader.
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version on businesswire.com: http://www.businesswire.com/news/home/20150924006261/en/
TCCC PR:Danielle DuBois, 212-545-6098ddubois@coca-cola.comorThe
FADER PR:Rebecca Silverstein, 212-652-9311rebecca@thefader.com
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