CANTON, Mass., Sept.14, 2015
/PRNewswire/ -- As football fans welcome a new season, Dunkin'
Donuts is continuing its support of ESPN's Monday Night
Countdown, today announcing a renewed multi-season sponsorship
for exclusive rights to Field Pass segments that air during each
Monday Night Countdown telecast, which airs at 6:00 pm ET. Dunkin' Donuts will enhance its
involvement, which began in 2011, with #DDFieldPass on-air, digital
and social marketing to engage fans with innovative content
beginning with the first game of the season through Wild Card
weekend. This will include unique #DDFieldPass videos created
by viral sensation BdotAdot5, and weekly opportunities to engage
with ESPN analysts for an inside look at top football stories. Hill
Holliday and Trilia, Dunkin' Donuts' creative and media agencies of
record, negotiated the sponsorship and developed creative for the
campaign.
The #DDFieldPass segment during Monday Night Countdown
presents football fans with expert analysis and insider access to
trending NFL topics. Monday Night Countdown features host
Chris Berman and NFL analysts
Cris Carter, Mike Ditka, Tom
Jackson, Keyshawn Johnson,
Chris Mortensen and NFL Insider Adam
Schefter who review Sunday's games, look ahead to the Monday Night
Football matchup and give fans an update on the latest league news.
Suzy Kolber, Trent Dilfer, Ray
Lewis and Steve Young also
contribute to the show from the site of that evening's Monday night
game.
As part of its sponsorship, Dunkin' Donuts will become the first
company to leverage ESPN's talent on Periscope, as fans will be
encouraged via posts on ESPN's and Dunkin' Donuts' social channels
to tweet questions and messages related to each Monday Night
Football game, using #DDFieldPass. ESPN talent Trent Dilfer, Ray
Lewis and Steve Young will
answer select questions and comment on messages submitted via the
hashtag on Periscope during the game. To extend #DDFieldPass
conversation throughout the week, ESPN is also introducing a new
video series, "#DDFieldPass," with Dilfer, Lewis and Young looking
ahead at the week in the NFL and providing insider access to
trending NFL topics.
Famed NBA impersonator and social media sensation, Brandon Armstrong (@BdotAdot5 on Twitter and
Instagram), acclaimed for his popular social content and
impressions of NBA players, will create a series of #DDFieldPass
videos celebrating excessive celebrations and the fun side of
football culture. Each complete BdotAdot5 episode will be
distributed across Dunkin' Donuts' social channels and promoted
during Monday Night Countdown and via ESPN's Snapchat and
ESPN.com.
The relationship with Monday Night Countdown will
provide Dunkin' Donuts with additional advertising opportunities
via ESPN's Facebook and Twitter channels, as well as ESPN.com
desktop and mobile. Hill Holliday creative teams will be developing
the weekly digital content in concert with BdotAdot5
and ESPN.
According to Scott Hudler, Vice
President of Global Consumer Engagement for Dunkin' Brands, "At
Dunkin' Donuts we pride ourselves on being a brand that stands
apart for finding new ways to engage with fans. Continuing our very
successful sponsorship with Monday Night Countdown, one of
ESPN's most popular programs, provides us innovative opportunities
to leverage mobile and social channels to connect with guests and
football fans across the country throughout the season, with
engaging content such as original BdotAdot5 videos and special
access to ESPN experts."
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com
or follow us on Facebook (www.facebook.com/DunkinDonuts) and
Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for nine
years running. The company has more than 11,400 restaurants in 39
countries worldwide. Based in Canton,
Mass., Dunkin' Donuts is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Heather
McIntyre
Dunkin' Brands
781-737-5200
Heather.McIntyre@dunkinbrands.com
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SOURCE Dunkin' Donuts