Very Low Nicotine Cigarettes: A Game-Changer for the Tobacco Industry
September 03 2015 - 9:04AM
Business Wire
22nd Century Launches Website in 8 Languages
Detailing Science and Clinical Studies for World’s Lowest Nicotine
Tobacco; Company to Present at Rodman & Renshaw Global
Investment Conference on September 9th
22nd Century Group, Inc. (NYSE MKT: XXII), a leader in tobacco
harm reduction, announced today that the Company has launched a new
website for its “0.0 mg nicotine” MAGIC 0 brand cigarettes.
Launched in Europe in April 2015, MAGIC 0 cigarettes feature the
natural tobacco taste of conventional cigarettes, but are made with
the world’s lowest nicotine tobacco. Without any artificial
extraction or chemical processes, MAGIC 0 yields only 0.04 mg of
nicotine per cigarette − 95% less nicotine than conventional
cigarettes. No other company can grow tobacco with such low
nicotine content. In accordance with European regulations which
require cigarette manufacturers to list the nicotine yield directly
on each pack of cigarettes and to round the yield to the nearest
1/10 place, MAGIC 0 packs prominently feature the words: “0.0 mg
nicotine.”
Visitors to the new MAGIC website are provided details on the
science that makes the world’s lowest nicotine cigarettes possible.
The website also showcases 5 independent clinical trials that have
used cigarettes made with 22nd Century’s proprietary Very Low
Nicotine tobacco. With world-wide public health implications,
www.magiccigarettes.com is available in 8 languages including
English, Spanish, French, Italian, Dutch, German, Chinese, and
Japanese.
“22nd Century believes that its proprietary cigarettes –
protected by a very large number of patents and supported by a host
of independent clinical studies – will be the first combustible
cigarettes authorized by the FDA to be marketed as reduced exposure
products,” explained Henry Sicignano III, President and Chief
Executive Officer. “22nd Century will submit its application to the
FDA this fall and we look forward to receiving FDA authorization to
properly label and market our extraordinary Very Low Nicotine
cigarettes in the United States.”
To date, no “big tobacco” companies have been authorized to
market their cigarettes as reduced exposure or modified risk
tobacco products. In fact, on August 27, 2015, the FDA Center for
Tobacco Products issued a warning letter to Natural American Spirit
maker Santa Fe Natural Tobacco Company Inc. for representing
“explicitly and/or implicitly that [Natural American Spirit
cigarettes] or their smoke do not contain or are free of a
substance and/or that the products present a lower risk of
tobacco-related disease or are less harmful than one or more other
commercially marketed tobacco products.” Santa Fe was ordered by
the FDA to immediately correct the violations and to take any
necessary actions to bring its tobacco products into compliance
with the federal Food, Drug, and Cosmetic Act and the Family
Smoking Prevention and Tobacco Control Act.
In related news, 22nd Century Group today announced that it will
present at the Rodman & Renshaw 17th Annual Global Investment
Conference on September 9, 2015 at the St. Regis Hotel, New York
City. Mr. Sicignano and Chief Financial Officer, John T.
Brodfuehrer, will discuss the Company’s plans for expansion of the
Very Low Nicotine product line as well as business highlights for
the Company generally.
Mr. Sicignano and Mr. Brodfuehrer will also be available for
one-on-one meetings with investors. To arrange a meeting with the
Company’s executive management, please contact Andrew Haag at
xxii@irthcommunications.com or 1-866-976-4784.
About 22nd Century Group, Inc.
22nd Century Group is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants through genetic engineering and plant
breeding. The Company’s mission is to reduce the harm caused by
smoking. 22nd Century currently owns or exclusively controls more
than 185 issued patents and more than 54 pending patent
applications around the world. The Company’s strong IP position led
to a licensing agreement with British American Tobacco (“BAT”), the
world’s second largest tobacco company.
Visit www.xxiicentury.com for more information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
year ended December 31, 2014, filed on February 6, 2015, including
the section entitled “Risk Factors,” and our other reports filed
with the U.S. Securities and Exchange Commission which attempt to
advise interested parties of the risks and factors that may affect
our business, financial condition, results of operation and cash
flows. If one or more of these risks or uncertainties materialize,
or if the underlying assumptions prove incorrect, our actual
results may vary materially from those expected or projected.
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version on businesswire.com: http://www.businesswire.com/news/home/20150903005807/en/
Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
22nd Century (AMEX:XXII)
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