Instantly™ & Viggle Seek to Grow Mobile Audience & Enhance Measurement of Advertising Effectiveness Through New Partnership
August 20 2015 - 08:00AM
Business Wire
Integration of Instantly into Viggle App Will
Drive Viggle Revenue and Increase Users’ Opportunities to Earn
Rewards While Enhancing Instantly’s Measurement of Mobile Ad
Effectiveness
Instantly™, the world’s largest audiences and insights platform
for market research firms and Fortune 500 brands, and Viggle Inc.
(Nasdaq:VGGL), the entertainment marketing and rewards platform,
announced that Instantly will leverage Viggle’s registered user
base of 10 million people to measure the impact of mobile
advertising within the Viggle app. Additionally, Viggle users will
now have new opportunities to earn Viggle points by participating
in Instantly-supplied market research and ad effectiveness studies.
Viggle points can be redeemed for a wide range of rewards including
music, TV shows, movies, eBooks and audiobooks.
Instantly Ad Effectiveness™ provides brands with a
groundbreaking way to measure the true impact of advertisements
across a range of media channels, including mobile, out-of-home,
online, TV, radio and video ads. The partnership with Viggle makes
Instantly the largest provider of ad effectiveness measurement in
the world.
“The expanding presence and integration of mobile in our
everyday lives gives us more insight into what people are seeing,
hearing and experiencing than ever before,” said Edan Portaro,
Instantly’s executive vice president of mobile innovation. “By
partnering with Viggle, we are tapping into this great mobile
resource to provide brands with an accurate understanding of their
advertising campaigns’ success.”
By exposing mobile consumers to ads from its partner networks,
Instantly can measure consumer engagement with cross-screen
advertising campaigns and then track resulting foot traffic driven
to brick-and-mortar stores or tie ad exposure to online purchase
behavior. This type of insight helps close the ad measurement loop
and has led to great successes for brands and advertisers.
“This new partnership further illustrates the power of the
Viggle app to give advertisers the valuable metrics they need in
order to evaluate viewership demographics accurately, while serving
as a significant new driver of revenue for Viggle,” said John
Small, Chief Financial Officer at Viggle Inc. “In turn, we believe
Viggle users will enjoy the new opportunities to earn Viggle points
made possible by participating in the market research studies
provided by Instantly.”
About Instantly, Inc.
Instantly™ is the world’s largest audiences and insights
platform, providing researchers and marketers with immediate access
to consumers and automated insights tools to make faster, better
decisions. Instantly is based in Los Angeles, with offices
in the United States, Europe and Asia. For more
information, visit www.instant.ly.
About Viggle, Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle Platform had an average monthly total reach of
23.6 million for the three months ended June 30, 2015, including
nearly 10 million Viggle registered users. Since its launch, Viggle
members have redeemed over $26 million in rewards for watching
their favorite TV programs and listening to music. Members can use
Viggle’s store, accessible through the Viggle app or on Viggle.com,
to redeem their Viggle Points for TV show, movie and music
downloads. In addition, Viggle operates Wetpaint, which offers
entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
Safe Harbor Statement
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
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Instantly, Inc.Media:MWWChris Prouty,
213-405-3789instantly@mww.comorViggle Inc.Investor Relations:John
C. Small, 646-738-3220CFOjohn@viggle.comorMedia:Dian Griesel
InternationalLaura Radocaj, 212-825-3210lradocaj@dgicomm.com