DANIA BEACH, Fla., Aug. 19, 2015
/PRNewswire/ -- Vapor Corp. (NASDAQ CM: VPCO, VPCOU) (the
"Company"), a leading U.S.-based distributor and retailer of
vaporizers, e-liquids, e-cigarettes and e-hookahs, announced today
that the Company will open its 12th "The Vape Store"
location, this time in Orlando,
Fla., on Aug. 24, 2015.
This effort is in response to the growing consumer demand for
vaping products across the country and in recognition of the shift
in consumer preference to purchase these items in vape-dedicated
stores. In 2015, an estimated one-third of the $3.5 billion retail purchases in the U.S. will be
made through the vape shop retail channel, while just a short time
ago, all brick and mortar sales were made through c-store, food,
drug and mass retail channels.
"Up to this point, there have been few vaping stores in the area
to accommodate the rising consumer demand for these products. This
additional store in Orlando is our
12th in total and second newly redesigned location opening this
month," said Jeff Holman, Vapor
Corp. CEO. "Our goal is for both novice and experienced customers
to feel at home as they try different vaping products and take in
the store's experience. We plan to be the place to buy
vaporizers, e-liquids and accessories, beginning in Florida and soon expanding to other states
throughout the country."
The addition of this new 1,200-square-foot retail plaza store,
located at 3120 S. Kirkman Rd., follows Vapor Corp.'s expansion
strategy of "The Vape Store" retail chain. Customers over the local
legal smoking age can create and sample personalized blends of
e-liquids with expert mixologists, sample products in the store's
vaping lounge and even participate in interactive vape "cloud
competitions." The Company chose Orlando / MetroWest as a store destination due
to the large existing vaping community and ability to replicate the
success of its other stores surrounding the Orlando area.
Mr. Holman concluded, "The recent closing of our $41.4 million equity raise has allowed Vapor
Corp. to execute our expansion plans quicker than ever before. Now
that we are properly funded, our team can move forward at a rapid
pace, opening new stores, as well as acquiring existing profitable
stores, to ensure that we remain in a leadership position at the
forefront of the store segment of the industry. Judicious and
expedient execution of our retail store expansion strategy will
help us to create a lasting national footprint for Vapor Corp. in
2016 and beyond."
About Vapor Corp.
Vapor Corp., a NASDAQ company, is a
U.S. based distributor and retailer of vaporizers, e-liquids and
electronic cigarettes. It recently acquired the retail store chain
"The Vape Store" as part of a merger with Vaporin, Inc. The
Company's innovative technology enables users to inhale nicotine
vapor without smoke, tar, ash or carbon monoxide. Vapor Corp. has a
streamlined supply chain, marketing strategies and wide
distribution capabilities to deliver its products. The Company's
brands include VaporX®, Krave®, Hookah Stix® and Vaporin™ and are
distributed to retail stores throughout the U.S. and Canada. The Company sells direct to consumer
via e-commerce and Company-owned brick-and-mortar retail locations
operating under "The Vape Store" brand.
Safe Harbor Statement
This press release includes
forward-looking statements including statements regarding creating
a national footprint, expansion and continued success of the
stores. The words "believe," "may," "estimate," "continue,"
"anticipate," "intend," "should," "plan," "could," "target,"
"potential," "is likely," "will," "expect" and similar expressions,
as they relate to us, are intended to identify forward-looking
statements. We have based these forward-looking statements
largely on our current expectations and projections about future
events and financial trends that we believe may affect our
financial condition, results of operations, business strategy and
financial needs. The results anticipated by any or all of
these forward-looking statements might not occur. Important factors
that could cause actual results to differ from those in the
forward-looking statements include a shift in consumer preferences
and future federal and/or state regulation regarding vaporizers and
tobacco alternatives. Further information on our risk factors is
contained in our filings with the SEC, including the Prospectus
dated July 23, 2015. We undertake no
obligation to publicly update or revise any forward-looking
statements, whether as the result of new information, future events
or otherwise.
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SOURCE Vapor Corp.