DANIA BEACH, Fla., Aug. 10, 2015 /PRNewswire/ -- Vapor Corp.
(NASDAQ CM: VPCO, VPCOU) ("the Company"), a leading U.S.-based
distributor and retailer of vaporizers, e-liquids, e-cigarettes and
e-hookahs, announced today that the Company will open its
11th "The Vape Store" location, this time in
Kissimmee, Fla., on Aug. 17, 2015.
This effort is in response to the growing consumer demand for
vaping products across the country and in recognition of the shift
in consumer preference to purchase these items in exclusively
vape-dedicated stores. In 2015, an estimated one-third of the
$3.5 billion retail purchases in the
U.S. will be made through the vape shop retail channel, while just
a short time ago, all brick and mortar sales were made through
c-store, food, drug and mass retail channels.
"With our Kissimmee store, we
wanted to re-design the vaping experience to reflect the industry's
fast-paced, community-driven presence in Orlando, so we gave the store a more welcoming
and 'spend some time with us' kind of feel," said Jeff Holman, Vapor Corp. CEO. "As one of the
only chain stores in the area – and as one of the larger operators
in the market in general – we are continuing to expand our
geographic reach throughout the area, thereby increasing brand
recognition and acceptance. No matter what part of the Orlando area that you find yourself in – or
whether you're a novice or experienced vaping fan – our goal is for
all customers to view 'The Vape Store' as a trusted retailer where
they can find all of their favorite vaporizers, e-liquids and
accessories."
The addition of this new, standalone 1,200-square-foot store,
located at 1904 W. Vine St., follows Vapor Corp.'s expansion
strategy of "The Vape Store" retail chain. Customers over the local
legal smoking age can create and sample personalized blends of
e-liquids with store mixologists, sample products in the store's
vaping lounge and even participate in interactive "cloud
competitions." The Company chose Kissimmee as a store destination due to its
high foot traffic and minimal competition in the area.
Mr. Holman concluded, "We are pleased to be executing our
expansion plans so quickly after the recent closing of our
$41.4 million equity raise.
Obviously, we have had plans in place, and now that we are properly
capitalized, our team can move forward at a pace that we believe
will ensure that Vapor Corp. remains a leader in the space and
allow us to achieve our goal of having a national branded presence
with our vape stores."
About Vapor Corp.
Vapor Corp., a NASDAQ company, is a
U.S. based distributor and retailer of vaporizers, e-liquids and
electronic cigarettes. It recently acquired the retail store chain
"The Vape Store" as part of a merger with Vaporin, Inc. The
Company's innovative technology enables users to inhale nicotine
vapor without smoke, tar, ash or carbon monoxide. Vapor Corp. has a
streamlined supply chain, marketing strategies and wide
distribution capabilities to deliver its products. The Company's
brands include VaporX®, Krave®, Hookah Stix® and Vaporin™ and are
distributed to retail stores throughout the U.S. and Canada. The Company sells direct to consumer
via e-commerce and Company-owned brick-and-mortar retail locations
operating under "The Vape Store" brand.
Safe Harbor Statement
This press release includes
forward-looking statements including statements regarding the 2015
estimate of the vape store market and Orlando area expansion. The words
"believe," "may," "estimate," "continue," "anticipate," "intend,"
"should," "plan," "could," "target," "potential," "is likely,"
"will," "expect" and similar expressions, as they relate to us, are
intended to identify forward-looking statements. We have
based these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. The
results anticipated by any or all of these forward-looking
statements might not occur. Important factors that could cause
actual results to differ from those in the forward-looking
statements include a shift in consumer preferences and future
federal and/or state regulation regarding vaporizers and tobacco
alternatives. Further information on our risk factors is contained
in our filings with the SEC, including the Prospectus dated
July 23, 2015. We undertake no
obligation to publicly update or revise any forward-looking
statements, whether as the result of new information, future events
or otherwise.
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SOURCE Vapor Corp.