Disney Consumer Products and Interactive Media Introduces New Ways to Turbo Charge Your Disney∙Pixar Cars Collection
July 30 2015 - 09:00AM
Business Wire
Collect Cars Virtually and Physically with
New Mobile App and Diecast Line & Launch of High-End Collector
Series
Fans of Disney∙Pixar’s Cars are invited to start their engines
as Disney Consumer Products and Interactive Media (DCPI) announces
“Cars Daredevil Garage,” an all-new, action-packed mobile app that
allows fans to collect and scan Mattel diecast cars into a
stunt-filled virtual world. This fall DCPI is also set to introduce
Precision Series, a new line of detailed and movie accurate
collector diecast cars that feature articulated elements unique to
each Cars character.
This Smart News Release features multimedia.
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Celebrate your love for Disney∙Pixar’s
Cars with high-end diecast collectors cars from Precision Series!
Each car comes equipped with detailed undercarriages, PVC tires,
suspension and other unique elements tailored to each character
such as light features, specialized engines and hoods that open and
close. (Photo: Business Wire)
“Cars Daredevil Garage” is a mobile app experience that allows
fans to collect and scan any of Mattel’s 2015 mainline diecast cars
into the app and use them to perform extreme stunts in real-world
environments inspired by the way kids play with their diecast cars.
This app is free-to-download and allows players to race with
Lightning McQueen and earn more racing friends through gameplay. In
addition to scanning the diecast cars, players can also purchase
80+ cars within the app. Featuring more than 160 cars,
thrill-seeking fans of all ages can collect their favorite Cars
characters, and enjoy an exciting blend of high-octane stunting,
both on and off the screen. Racers have several tracks available to
race on at launch, with additional tracks available for purchase
and even more tracks scheduled for release through the summer.
“Cars is one of the most popular animated film franchises of all
time, and we are excited to provide fans with another way to
celebrate their love for Cars in both the physical and digital
worlds,” said Andrew Sugerman, executive vice president, Disney
Publishing Worldwide. “In the app, children and adult fans alike
will love stunting towards the finish line in true Lightning
McQueen style.”
Precision Series will launch at retail this fall and includes
high-end diecast cars and playsets with unique features including
detailed undercarriages, PVC tires, suspension and other distinct
elements tailored to each character such as light features,
specialized engines and hoods that open and close. The playsets are
modeled after the landmarks in the Cars movies and will connect
together so fans can build out the main road in Radiator Springs.
All playsets light up, come with a special diecast and will have
the ability to connect to other Cars story sets from Mattel.
“Working with Disney from the ground up on these two
exciting Cars initiatives has been an exciting journey,”
said Doug Wadleigh, SVP and Global Brand GM, Toybox, Mattel. “They
are terrific examples of Mattel and Disney collaborating to
creatively engage and delight fans with fun new ways to play.”
“Cars Daredevil Garage” is available now on the App Store for
iPhone and iPad, and Cars diecast are available now at mass
retailers nationwide. Fans can get a sneak peek of Precision Series
at D23 Expo – The Ultimate Disney Fan Event – hosted at the Anaheim
Convention Center August 14-16, 2015. The first playset in the
series, Flo’s Café Playset, will be available at retail this fall
with subsequent playsets and diecast cars launching in 2016.
“This is truly an exciting year for the Cars franchise,” said
Josh Silverman, executive vice president global licensing, Disney
Consumer Products. “With a range of new products and digital
entertainment experiences that reflect the storytelling, humor and
racing from the movies, there is something for fans of all ages to
enjoy.”
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company's stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises two main lines of business: Disney Consumer
Products (DCP), and Disney Interactive (DI). The combined segment
is home to world class teams of app and game developers, licensing
and retail experts, a leading retail business (Disney Store),
artists and storytellers, and technologists who inspire
imaginations around the world.
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version on businesswire.com: http://www.businesswire.com/news/home/20150730005101/en/
Disney Consumer Products and Interactive MediaArielle
Schechtman818-544-1926arielle.j.schechtman@disney.comorAmelia
Lukiman818-319-6721amelia.lukiman@disney.com
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