MILWAUKEE, July 28, 2015 /PRNewswire/ -- ManpowerGroup
Solutions, the world's largest RPO provider, released the insights
paper today, "Rethinking Retention: A User Experience Approach to
Keeping Great People." As traditional retention incentives become
unsustainable, organizations are looking for new ways to attract
and retain the best talent. ManpowerGroup Solutions provides a
fresh perspective on retention, using a method most commonly found
in product and service development: user experience modeling. This
approach places employee motivations, interests and behaviors at
the heart of organizational culture.
"Companies aren't investing in organizationally-aligned
retention strategies in the same way they do their brand and
employer value proposition," said Steve
Lopez, vice president, ManpowerGroup Solutions, Consulting
& Solutions. "Retention strategies that are in place tend to be
one-size-fits-all, which doesn't effectively meet employee needs.
We segment our customer market - why not our employees?"
Many companies neglect to invest in making retention a part of
organizational culture, with everyone aligned to a singular set of
retention-focused expectations and behaviors. Integrating a user
experience retention model that starts from the moment an
individual first learns about an organization, all the way through
to the exit interview, takes significant time, planning and
stakeholder engagement, and can be difficult to achieve among
competing priorities. Organizations should analyze their existing
retention models using the following steps:
- Conduct a user needs survey: Evaluate your value
proposition and understand your candidates and employees - where to
find them, what drives them and what they want in their
careers.
- Develop, test and refine content: Gather and analyze
survey results to understand what people need. For example,
candidates may want more corporate culture insight, while employees
might be more motivated by information about development
opportunities.
- Evaluate functionality: Ask people if the systems in
place work for them and create engagement. Understand when, where,
why and how retention is breaking down.
- Design the process: Ensure that candidates and employees
can intuitively find the resources they need to enjoy doing their
job well. This requires understanding when, where and how people
interact with the employer brand, from digital channels and
internal communication, to managers, mentors, peers and third-party
sources.
- Create a visual experience: Consider how people
experience your organization from the standpoint of web/social
media, office and workspace, and external marketing. Ensure the
visual experiences aligns with the organization's mission, vision,
values and culture.
"Employers are quick to turn to conventional wisdom when it
comes to retention, assuming it's either a must-have or something
impossible to achieve. In reality, retention is about strategic
growth and finding right-fit employees that contribute to the
long-term survival and success of the organization," said Lopez.
"Creating a culture and mindset of user-centered retention will
generate deep engagement that yields the retention organizations
desire."
To download "Rethinking Retention: A User Experience Approach to
Keeping Great People," click here.
For more information about ManpowerGroup Solutions, visit:
http://www.manpowergroupsolutions.com/
For more information about ManpowerGroup (NYSE: MAN), visit:
www.manpowergroup.com
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SOURCE ManpowerGroup Solutions