Frontier Communications Appoints Gabriela “Gaby” Zabalúa as Vice President of Multicultural Marketing
July 27 2015 - 10:26AM
Business Wire
Frontier Communications Corporation (NASDAQ:FTR) announced
today the appointment of Gabriela “Gaby” Zabalúa as vice president
of multicultural marketing.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150727005812/en/
Gabriela "Gaby" Zabalúa, Vice President
of Multicultural Marketing for Frontier Communications (Photo:
Business Wire)
Zabalúa will be based at Frontier’s corporate headquarters
in Norwalk, Connecticut, and will report to Vice President,
Corporate Marketing and Advertising, Jessica Sokolowski. Zabalúa
will be responsible implementing a comprehensive, culturally
appropriate, marketing and engagement strategy across multicultural
markets.
Zabalúa has a breadth of experience in marketing, creative and
content development, media management, business development and a
passion for engaging diverse consumers. She founded Viva Bilingual
Communications LLC, where she developed communications strategies
and bilingual content to effectively engage multicultural audiences
for clients, including the Center of Medicare and Medicaid Services
and Communications Strategy Resources, Inc.
Previously, she served as vice president of integrated
communications and editor for the American Association for Retired
Persons (AARP), where she created an award-winning platform of
bilingual, multimedia properties for Hispanic members. She launched
AARP’s Segunda Juventud bilingual magazine and its web, radio and
TV franchises, and led AARP’s social media marketing.
Commenting on the appointment, Sokolowski
noted, “We’re extremely excited to have Gaby join our team. As
we enter into a new era with Frontier Communications’ acquisition
of Verizon's wireline operations in California, Florida and Texas,
our company’s ability to resonate and connect with more complex,
diverse and multicultural markets will be critical – and an
exciting opportunity for growth. Gaby’s skills and expertise are a
great addition.”
Since 2012, Zabalúa has served on the Advisory Board of The
Broadway League, where she helped create Viva Broadway, an audience
development partnership with the Hispanic community, designed to
bridge the world of Broadway with Latino audiences around the
country. A native Spanish-language speaker, and with bilingual
proficiency in English and French, Zabalúa also held other
positions with Marriott International, OptiGlobe.com, and the
Embassy of the Argentine Republic in Washington DC, that entailed
promoting international cooperation throughout Latin America and
the Caribbean.
Zabalúa holds an equivalent B.A. in foreign languages,
translations, and interpreting from the University of Buenos Aires,
in Argentina.
About Frontier
Communications
Frontier Communications Corporation (NASDAQ:FTR) offers
broadband, voice, video, wireless Internet data access, data
security solutions, specialized bundles for residential customers,
small businesses and home offices, and advanced communications for
medium and large businesses in 28 states. Frontier’s approximately
17,800 employees are based entirely in the United States. More
information is available at www.frontier.com.
More information is available at
www.frontier.com and www.frontier.com/ir.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150727005812/en/
Frontier Communications CorporationKaren C. Miller,
845-344-9416Communications ManagerKaren.Miller@ftr.com
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