By Julie Jargon
McDonald's Corp. could start offering all-day breakfast
nationwide in October, just months after it began testing the idea,
according to a memo sent to U.S. franchisees and employees on
Tuesday.
Customers for years have been asking McDonald's to serve its
McMuffins and pancakes beyond the late morning cutoff of around
10:30 a.m., but the company held off because of the operational
challenge to prepare breakfast items alongside hamburgers and
chicken nuggets.
The company in March began adding food-preparation space to
restaurants in San Diego, and later in Nashville, to accommodate
all-day breakfast. The tests have been encouraging, according to
Tuesday's memo, which was reviewed by The Wall Street Journal. The
memo, sent from LeAnn Richards, a Tucson, Ariz., franchisee who
heads a task force studying all-day breakfast, said franchisees
need to be ready for the potential launch of all-day breakfast as
soon as October.
McDonald's didn't immediately respond to a request for
comment.
Write to Julie Jargon at julie.jargon@wsj.com
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