Sling TV Unveils First National Advertising Campaign
July 20 2015 - 09:07AM
Business Wire
- #TakeBackTV campaign presents Sling TV
as the solution for millennial consumers frustrated with common
pain points of traditional pay-TV providers
- Campaign juxtaposes “Old TV” with Sling
TV’s new TV model
- Elements include TV spots, digital
video and social media activations
Sling TV today released its first advertising campaign
nationally across TV, social and digital platforms. The #TakeBackTV
campaign targets Sling TV’s strategic audience: the millennial
generation that is increasingly opting out of traditional pay-TV
subscriptions.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150720005748/en/
Sling TV today unveiled its first
advertising campaign nationally across TV, social and digital
platforms. (Photo: Business Wire)
“Millennials have polarizing feelings about TV; they love the
content, but hate the pay-TV model,” said Glenn Eisen, Chief
Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces
Sling TV as a new model and solution for the millennial audience.
It directly mirrors their sentiment toward the pain points that
accompany traditional pay-TV, in an exaggerated, humorous and fun
way.”
The inaugural creative features kids personifying “Old TV” by
heckling customers with the pain points of traditional pay-TV,
including long-term contracts, expensive programming bundles, high
prices, hidden fees and poor customer service.
View the new ads, “Old TV Model,” “Customer Service” and
“Useless Channels” on the Sling TV Official YouTube Channel. Sling
TV will continue to unveil additional elements in the coming weeks.
Camp + King, a San Francisco-based agency is responsible for the
strategy, creative and content for the campaign.
Sling TV also unveiled its mission statement as an anchor to the
entire campaign. Visit www.slingtv.com to learn more.
Sling TV’s “Best of Live TV” includes more than 20 channels for
$20 per month. The core package delivers ESPN, ESPN2, AMC, A&E,
TNT, HISTORY, H2, TBS, Food Network, HGTV, Travel Channel, IFC, El
Rey, Adult Swim, Cartoon Network, ABC Family, Disney Channel, CNN,
Bloomberg TV, Lifetime and Galavisión. This package additionally
features access to WatchESPN, including ESPN3 and an extensive
library of VOD entertainment. Customers can choose to customize
their entertainment experience with the addition of HBO® for $15
per month. Additional a la carte-like add-ons include “Sports
Extra,” “Hollywood Extra,” “Kids Extra,” “Lifestyle Extra,” “World
News Extra” and Latino add-ons, “Deportes Extras” and “Películas
& Novelas Extra,” each for $5 per month. In addition to live
channels and VOD entertainment, Sling TV customers have access to
popular content from Maker Studios.
To keep up on the latest news from Sling TV, visit
www.blog.sling.com.
About Sling TV
Sling TV L.L.C., a subsidiary of DISH Network Corporation
(NASDAQ: DISH), provides over-the-top television services including
domestic and international live and Video-On-Demand programming. It
is available on televisions, tablets, computers and smartphones.
The Sling TV programming portfolio includes content from
Disney/ESPN, HBO, AMC, A&E, Turner, Scripps, EPIX, Univision
and Maker Studios. Sling Latino offers a suite of standalone and
add-on Spanish-language programming packages tailored to
English-dominant, bilingual and Spanish-dominant U.S. Hispanics.
Sling International currently provides more than 200 channels in 18
languages across multiple devices to U.S. households. Sling TV is a
next-generation service that meets the entertainment needs of
today’s contemporary viewers. Visit www.Sling.com.
Follow @Sling on
Twitter: http://www.twitter.com/Sling #TakeBackTV
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150720005748/en/
Sling TVDanielle Johnson, 303-723-2191danielle@sling.com
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