CANTON, Mass., July 1, 2015 /PRNewswire/ -- July is
National Ice Cream Month and Baskin-Robbins, the world's largest
chain of ice cream specialty shops, is celebrating all month long
by treating guests to fun special offers, introducing a delicious
lineup of OREO® cookie-themed frozen treats, and providing guests
with a sweet way to give back to their local communities.
Throughout the month of July, Baskin-Robbins guests can upgrade
their double scoop of ice cream with a free freshly-baked waffle
cone. Additionally, Baskin-Robbins is continuing to celebrate its
70th birthday with its "Celebrate 31" promotion on
Friday, July 31st. To put
the cherry on top of National Ice Cream Month, for one day only on
July 31st ice cream lovers
can enjoy 31% off of all ice cream sundaes at participating
Baskin-Robbins locations nationwide. Guests can choose from
Baskin-Robbins' full range of ice cream sundaes, including Classic
Two-Scoop Sundaes, Brownie Sundaes, Banana Royale Sundaes, Classic
Banana Splits and Layered Sundaes.*
Baskin-Robbins is also featuring OREO® 'N Cake as
itsJuly Flavor of the Month.This delicious flavor is a sweet
combination of cake-flavored ice cream and OREO® cookie pieces
swirled with a chocolate cake batter-flavored ribbon. The Flavor of
the Month can also be enjoyed in a milkshake and a layered
sundae.
Additional OREO® cookie-themed frozen treats available at
participating Baskin-Robbins shops this month include:
- New OREO® Cream Delight Cookie Cake: This elegant
creation features a cream palette with a textured, combed side,
complemented by a white dipping chocolate drizzled edge, OREO®
cookies on top and a fudge border. This cake serves 12-16
people.
- New OREO® Cream Delight Cookie Roll Cake: Featuring the
same look and feel as the OREO® Cream Delight Cookie Cake, this
roll cake is a smaller portion which serves 6-8 people.
- OREO® Ice Cream Cookie Sandwiches: This delicious frozen
treat features a guest's favorite Baskin-Robbins ice cream flavor
sandwiched between two 3-inch OREO® Cookie Wafers.
"We always look forward to celebrating National Ice Cream Month
with our guests, and it's especially sweet this year during
Baskin-Robbins' 70th birthday celebration," said
Carol Austin, Vice President,
Marketing, Baskin-Robbins. "We're excited to offer guests so many
different ways to celebrate all-month long, from sweet deals like
our waffle cone offer and 'Celebrate 31' promotion to our
'Community Cones' fundraiser for The Dunkin' Donuts &
Baskin-Robbins Community Foundation to further support the
communities we serve."
In order to further support the neighborhoods it serves,
Baskin-Robbins is inviting guests to donate $1.00 to The Dunkin' Donuts & Baskin-Robbins
Community Foundation (DDBRCF) throughout National Ice Cream Month
as part of its Community Cones program. Proceeds from the
fundraiser will be granted to local and national non-profit
organizations that support efforts to improve children's health,
provide food for the hungry and enhance neighborhood safety. Guests
who make an in-store donation at participating locations will be
given a paper icon in the shape of a cone to personalize and
showcase on the walls of their neighborhood Baskin-Robbins shop. In
appreciation of the donation, guests will also receive coupons with
in-store offers that can be used during their next visit.
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31). Additionally, Baskin-Robbins'
lineup of OREO® Cream Delight ice cream cakes can be ordered
in-store or online at www.baskinrobbins.com/onlineordering.
OREO® is a registered trademark of Mondelēz
International group, used under license.
*The "Celebrate 31" ice cream sundae offer is valid on
Friday, July 31st. Participation may
vary. Cannot be combined with other offers.
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 36th annual Franchise
500(r) ranking in 2014, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,500 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,200
ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
About The Dunkin' Donuts & Baskin-Robbins Community
Foundation
The mission of The Dunkin' Donuts &
Baskin-Robbins Community Foundation (DDBRCF) is to serve its
neighborhoods by taking care of their basic needs: hunger,
children's health and safety. The DDBRCF brings together a wide
network of stakeholders, including franchisees, crew members and
employees to serve their local communities. Launched in 2006, The
DDBRCF has granted more than $8
million to local charities.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins